#322: How To Plan To Take Your Podcast To the Next Level
SUMMARY KEYWORDS
people cocaine cowboys podcast good thought shit fucking talking business linkedin goal pragmatic funny listeners dude enneagram drops validated crystallize bunch
SPEAKERS
Law (86%), Speaker 2 (11%)
Law Smith
0:00
All right let's go sweat equity podcast and streaming show the number one comedy business business comedy podcast in the world. Whoa Are you already tired? Yeah, it's late. We're running late. We're running late. That's fine. No one knows this podcast. It's recorded radio baby. Today's show is brought to you by ExpressVPN protect your online activity today and find out how you can get three months free tried expressvpn.com comm slash sweat that's t ryexpressvpn.com slash twit for three months free with a one year package visit try expressvpn.com slash sweat to learn more and real read to see if I could actually read it because anytime law I can't read out loud you can't read out loud I don't know the read period. But I do with my finger underneath. moves his mouth when you talk. Yeah. We're 2020 is best small medium enterprise business Pfizer podcast in the United States. 2021 best podcast in streaming entertainment studio eastern United States media innovator awards. 2021 we already won that shit. Thanks to corporate vision magazine. Everybody loves their corporate vision magazine right next year Sports Illustrated going up. We already won an award from a magazine that no one's heard about. I mean, everybody everybody's heard about LinkedIn loves it. Listen to us on iTunes Apple podcasts subscribe rate review. That's a cheat code to get us up those business charts. We're coming for you Tim Ferriss, Spotify, everything else podcast, Ron, let's get your party your ass. beat the shit out of Tim Ferriss. Let's get this party started. Ah. About my sweat equity.
2:10
Woody
2:12
woody
2:22
Woody. Oh, we've
Law Smith
2:23
got okay if you're watching our video of this what of the show? Oh, I didn't know. It looked like you have a single on me. I do. Oh, and but from always do Oh, I never. Oh my god. You're such a dick. I never look.
2:42
Yes, literally every time. I have this view for me. What do you hold on and you get the good? Look? No, I'm
Law Smith
2:50
fired. I can switch it. I'll switch seats. If you really want can't switch seats. Don't Be Dumb. I don't wait, what is it? Like? Sitting on the other side be weird. It wouldn't be easy, but I'll do it if you want the nice camera and you're gonna play chicken with you on this? Well, I was just saying I look like I catch myself on the side and I look like I belong on a coin. That's all I was gonna say. Yes, yeah. I have the profile of a dude that belongs on a coin in a failed country of some sort maybe Eastern Europe that'd be a failed country. Well, you know I maybe I'll get maybe as my hair recedes thanks a lot keeps not a sponsor. That would have to make your hair fall out. No stress is probably doing that. Yeah. Which is like Oh man, I really got to figure out this stress shit other than working out. Yeah. Oh, it
2
Speaker 2
3:47
really does a number on the gray beards and hairs on your head
Law Smith
3:51
does it Oh yes. I'm tall genetics. Most of the two of you can go back I didn't know but two years ago but it's all genetic. Still like I know guys that are nervous. Nellies their whole resident people on coins. Well, that Yeah. Okay. You got me there. That's like cut and dry. Y'all go. Do you want to tell listeners? The hate your? Your daughter? Yeah. Because he is my daughter. kind of proud. Yeah, proxy. Yeah.
2
Speaker 2
4:21
I give my son his haircuts. And he's got a nice thick head of hair on him. And I just do like a number five card, right. And so in the front, it's straight across. And my daughter saw his his look and said, he looks like Barack Obama.
Law Smith
4:40
That I you know, you told me yesterday. I was like, Man, that's really fine. I told so many people. I was like, you gotta listen. And then and then I was driving back yesterday. I was like, god that was talking good. I know.
2
Speaker 2
4:57
I was like, Yeah, because I was like, telling her I was like, It's literally the funniest thing you've ever said. She's like what? You know the hair I was like the haircut looks.
Law Smith
5:05
She just started kept going with
2
Speaker 2
5:07
Yeah. Well, she was. She was like yeah, the hair cut. You know, plus he's darker. Look, I love this haircut.
Law Smith
5:15
We don't have to compare and contrast Yeah. No What makes it funny is like we used to have a theory in high school with all my buddies that everybody had a black dude that kind of looked like you somewhere in the world
2
Speaker 2
5:27
today. I saw black john thena what on it was on Reddit and labeled black john cena
Law Smith
5:34
alright I'm gonna look that what it what it just described it black john cena is all you need to know well hold on I want I want you to use your words this is the audio first beauty of it though is how few words I need a present you black john seen as you know one thing we got is one thing we did for this show is get a be able to flop clips and a screen up yeah we can we can do that right now. We can
6:04
I thought we didn't do you think we do the zooms I thought you mirroring my script my laptop
Law Smith
6:10
screen? Oh, right on. Okay.
6:13
Wow, everybody recognize how little law does between just relight today Do I print my own one shot angle? And you didn't know how zoom work well when it when it comes to I you know, it's delegation of duty man. Oh, yeah.
Law Smith
6:30
Yeah. Fucking rock star with you, Eric, you got this talent. That and I trust you. No one black john cena, man, this guy. Pretty good. Right. Pretty good. Yeah, that's pretty. That's just more pictures of him. But yeah. That's pretty fucking awesome. Well, we'll post this in the description of the episode. Right? Yeah. So literally figured out that in 30 seconds. Here's a random thought. Or let's do a little pragmatic tip right up, right. While we're still kind of in the top of the show. Second, the LinkedIn assessment tests working. Are we are we good? No, we're good. It's not loud enough, huh? Yeah. I'm glad you got another come one in there. Yeah. Well, I get all Yeah. Okay. Boogey Man. Well, so I was telling you, hey, those LinkedIn assessment tests, if you take them, if anybody's looking for work, or a specific job, their dream job or whatever, LinkedIn is pretty legit now on that forefront. And then what I found out and I forgot about this completely is you can take their their assessment tests, it's not just good enough to, you know, go to Google ads and do that one and bang it out. Right? But they incentivize. They don't really push it. But there's an incentive with the LinkedIn assessment tests on the site to do it. And you get early access to jobs you're really targeting. Oh, you get Yeah, so like, when a job just drops, you know, and it's one of those ones where you're like, it just dropped like a day ago, and there's 1000 ads on it, like you'll get, you'll be able to have that access to that whatever window because they're, they're filtering the skills that they want. Well, they want more legitimacy from the users. Right? So it's like, you know, so you did it. Yeah. I got four yesterday. You pack them out, right? Yeah.
2
Speaker 2
8:34
I did the CSS, Microsoft Word, Google Analytics and Photoshop.
Law Smith
8:40
Yeah. So like, got all four badges. So what's interesting now, if I'm playing strategist for you, that I would keep racking those up. But I think like, they will give you early access to like, specialist jobs for those things. Yeah. They're definitely or abroad. Right? Select you know, but you're more of the ones and I mean, I know how to do it, you've done calm you've done a bunch of project management tools, stuff like that. So when it when it really starts to pay off is either like one of those assessment tests that's like, kind of next level heightening call it managed mid, mid, mid management kind of stuff. If there is one on that, or like programmatic advertising that's that's the one that kind of when I'm talking about it, that's what I found out. I was like, Oh, I can apply to this. That's what you call what I do. What I was being you will kind of explain what you do. And so that's I want to make some nice, I want to make sure we got something in there about that. And then just random thought you think the band Tesla really is pissed about Tesla, the brand crushing it? What ban Tesla what ban Tesla. Well, I don't know you don't know love is gonna find a way for signs signs. Is everybody signs? Is this a big band like this? It's You're acting like it's if you talk to a metal or a rock, a rock or roller from the 80s they know who it is for sure. Oh, yeah, again. Yeah, did Leonard Skinner guitars have COVID? Oh, not funny, but it's just what it is, man. So I wear my scarf. My my handkerchief on the podcast as a respect for all those who catching it right now. Right? Not actually masking up just now. No, no. Just like, you won't have it. You won't have I'm getting the second dose on Thursday. Now, why'd you wait so long? Just wanted to make sure everybody didn't die? Yeah, we're just what it was. wasn't just I don't know, man. I'm getting wild answers from a lot of people that I thought would do it. Especially when this stuff affected them like in within arm's reach kind of thing.
2
Speaker 2
11:14
Yeah. I don't have a good. I'm not gonna get like it's changing our DNA widget physically cannot it's not able to do that. Change your DNA.
Law Smith
11:23
Yeah, there's a lot of weird and no, I so dumb. There's a lot of information out there. It's one of the things to think about
2
Speaker 2
11:30
it. People think it changes their DNA, commit a crime, go get the vaccine, change my DNA, you can catch me and change your DNA.
Law Smith
11:39
I thought that's the one thing you can't change, right? That's my okay. I'm just making sure because like,
2
Speaker 2
11:43
Why are these people going out committing crimes changing their DNA with vaccine?
Law Smith
11:47
Hmm, interesting. The microchips funny. I get the control kind of narrative of that like, like, hey, guess what?
2
Speaker 2
11:57
You have to have the polio vaccine when you're born. Like there's all kinds of other shit. Like, why are they getting so up in arms about this one?
Law Smith
12:02
Yeah, it I think it's just because people can make a big shit about it. Like I find the people that I've talked about it have a real strong opinion. If they're not vaccinated, and like, I thought, like a friend I thought they would be. And then like something, something out, let I've gotten like 20 wild, different answers about why that people aren't getting vaccinated. I'm like, what's the best favorite that you're going to be on record? And that record is going to get tied to things? Yes, they give you a little card. No, but like, the government's going to know. Yeah, I know. And I'm like, hey, dummy, a pinch, right? You know, you get a number assigned to you when you're born. Yeah, that you have to have your whole life. And it's, uh, you know, we don't really figure out the cybersecurity stuff on a on a human level on a user consumer level. Someone could steal it really fuck up your life. So protect that. Yeah, like, we already we've been dealing with that your whole life. Now. How do you drive a car? How do you I don't know. Like, do you? Oh, by the license I get for my car is tracking. You know, the government's going to track me with that? Yeah. Yeah, I know. Yes. Yeah. Yeah, we can do about it. Take the bus. Yeah. Oh, you're not gonna take the bus. Right? That's where there's a given take. That's where the argument really falls apart where you're like, Yeah, but Okay, then you're trapped. Okay, so why? So? Faker death, wipe away everything and start over and see how much you like that. Right? Good luck. I do wanna at least like we're kind of in an incentives, not so much penalty kind of era with this right now. We're, you know, there's a lot of state versus federal on it. But, you know, let him right now, more people are allowed to make the decision at least. Whereas before everything locked down. I think the economy when we really, you know, look back at this in a couple years, we'll see how bad the economy got just from locking down and, and following. I mean, they're following the wrong stats.
2
Speaker 2
14:16
There's a lot of fear, a lot of corporations drawn lines in the sand. Just like, gotta get gotta get the vaccine, or you can't wear I mean, Google has the top of my head. I can't think of one.
Law Smith
14:29
But Google had their story.
2
Speaker 2
14:30
Definitely. Like, I've seen a bunch of things or it's like, they've decided gotta have the vaccine, if you want to work here, whatever.
Law Smith
14:39
Let's say. Of course, when I google google vaccination, computer blows up. No, it just brings up all the stats, avoiding the articles about Google. I have to go on like DuckDuckGo to get this browser. Yeah, but it's it's one of those things where At least we're not. I did write this down on a grateful list on the to do list today is like, at least it's not locked down time like, like we did before it Yes, we did learn something as a country. And now people are like no Fuck that, like, make your own choice if you want to do it right. Well for now I don't know. I mean, again, I mean, I think the blowback off probably we're just talking about the Santas and he's starting to turn into a real WWF old school wrestler, like, cartoony about it, or vice president, or he was just previously like just a shrewd man about it. But like, it wasn't clear how I'm gonna fix that. Okay, and then yeah, you know, or don't, or we don't need What? Oh, come on manager. Why on GM Lu? I don't even know you. So we were trying to figure out our guests had to reschedule right, only to come ones for the record. I mean, it's not like they're all come. Amen. You like come we get it like the audience. The listeners understand that. Oh, it's been. You've been brewing some some, some big batches in there. Particularly in this is our word. So yeah, I'll give us yeah, we can just AI you at this point. Some people call me cool. Eric. Maybe kind of want to call Loni love and kind of don't. Comedian friend, but we may do it. I don't know. I'll tease that out. Okay, we did talk about, you know, let's use this. We're talking about what do we want to do with the show? Every now and again, we do a thing where we kind of use the show as a template for anybody listening to kind of use that as an outline kind of game plan. Because we're like, we're in this mode, where shows doing well, it's doing fine. But we want to get to a net another level. Like, I really want us to get this show to the point where it's making money, we can reinvest back into it. And we really have a lane. You know, we've been validated by listenership but also just peaceable investors, right? friends, friends that we respect their opinion, you know? Yeah. Oh, yeah. Onto certain stuff. Well, we're in a weird thing, where it's like, we're, we're dancing in the comedy world. So it's got to be funny enough, where comedians are like, Okay, this shows good. This shows funny. Sure. Right. Which is Tommy more come drops? Well, when you do stand up. It's like you're going to the audience. And if you can get both at the same time, yeah. That that's what you're always kind of trying to do. Yeah, yeah. So what I'm saying is like, okay, we know the show is in the good comedy side. It's good on the business side. It's been validated I think. I don't know any other show that is doing it like this. And it's if they exist, bring it. So we have
18:17
swapped cast, so destroy you. Yeah, we'll fucking roast the shit out of you. Going all nice at first.
Law Smith
18:23
Yeah, I really knew what we're gonna do. I do want i do want a bait, bait car, some interviews. I know. I know. Just slow plan. Yeah. And then be like, Oh, so what do you child labor to? Shell company for Nike,
2
Speaker 2
18:38
right. do a little research on the articles of incorporation,
Law Smith
18:44
I believe that's called a justice Boehner online. Oh, yeah. We got it. So my thing is like, Alright, let's use this as like, what do we want to do? Like I always start out with everybody doing a discovery meeting or doing a strategy goal setting meeting kind of thing of like, let's set some goals, but I don't want to start with they don't have to be smart right away. Like, people go okay. I want to lose weight this year. You're talking about
2
Speaker 2
19:12
ma RT gold? Yes. Yes. Sorry. Which means specific, you got it. Specific. measurable. skipping a are is going to skip that one too.
Law Smith
19:34
specific time bound. Yep. Measurable, Attainable, relevant time based. You'll see what a god oh, you see different iteration like attainable attributable whatever the same thing relevant. You know, so the short term goals align with your long term goals kind of thing, right? That the time based thing is the real deal though that that's the part where that I was gonna make that example people I'm going to lose weight this year. That's my resolution is how much you're going to lose when you rise. It's not quantifiable, and there's not a due date. Right? And so, I tell everybody that is an example. You know, Tommy that was like high school economics teacher. Shout out to coach Bose, I guess. But that's one of the few things I learned from the class. I was like, Oh, yeah, that's not a fucking goal. I'm gonna go to church more. Yeah, that's gonna suck. That's what kids say so or than zero once. So my thing was my goal. My thing for us, if we were talking about we meet, we need to look at opportunities to partner with a network to kind of ultimately get more listenership right and to make money off the show. Yeah. So we have proof of concept. Basically what I was getting to before all this was, it's been validated on a creative level. Yeah. Sorry. 122 whatever it is. Yeah. And, and everybody that comes on, I'd say, half the people hit me up, or you or both of us out later and said they had an awesome time. And it was at least half. Like, most people are pleasantly surprised. I know. Every time I always want to be in that kind of hurts my feelings. No, I kind of like that. That's like barstool. Like, they're they're really good interviewers, but you wouldn't think so. Because one guy looks like a fucking slap deck with a mustache. Yes. Right. Right. But they're actually really good. You know, what took them a while to get there. But it's one of those things where I think higher in people come on their show, and expect it to be like, frat house, and they're actually pretty good. Yeah. I like coming in that way. Sure. is. Yeah, I
2
Speaker 2
21:43
mean, I don't know if it's, I don't think of it. That way that I think people think for frat boys. I think if somebody is coming on, they haven't necessarily heard the show. You know, they're just gonna assume it's boring and right. But right
Law Smith
21:58
here, so the two things we want. And one one of the goals for for me this year is to get this show to 20,000. listeners or viewers, total whatever, but when into the year this year, yeah. So I've been looking up options to hire you know, a people to listen and a guy in India to do the marketing and do all that marketing shit that I keep putting off and or have you been I've been researching it lately. I told you I was on Upwork trying to look at this stuff. And then I just went through a bunch of LinkedIn. Messages from guys that hit me up constantly about Oh, give me pricing. Give me a case study. Yeah, show me what's up.
2
Speaker 2
22:43
Oh, I probably have 100 look not even that's not even it's probably more than 100
Law Smith
22:47
Yeah, and I don't care if there was a bot messages that reach me first. I want to find people that are hungry like that and and see and then kind of compare them to each other. We're looking for Yes, like I don't want to pay death. I don't want to pay through the nose. And I want to start out with you know, little baby sniff of the Cocaine Cowboys. Oh, when you get Billy Corbin god dammit. I keep forgetting to pester him. Cocaine Cowboys on the two year anniversary of the first time. I tried man. But I need to get to the rock and tour productions by make that happen. His has his film company. Cocaine Cowboys. The six part series is on Netflix. He did that. The new one? Yeah. Just dropped. Yeah. Yeah, watch. That's all his baby square grouper, Cocaine Cowboys. He's got a bunch of good. Doc's. Yeah, screwball, the one about roids. Nc, where they use little kids to act it out. Oh, nice. But anyway. So we want to get X amount of listeners. We'd like to get, say, we'll figure out what this dollar is enough for a standalone studio again. And then and then some I don't know what that dollar amount is. But we need to define it. Yeah. You know, OFF AIR probably. And then. So now we're like, okay, now we've got pretty much those two are like the two right? Yeah, goals. And so now we kind of have to go How do we get there? That's kind of how I go about it. I don't know if you have
2
Speaker 2
24:21
Well, the goal. I mean, 20,000 listeners in our own studio. That's what you're thinking.
Law Smith
24:28
Yeah. So like, one option is we pay someone to do it. Right? That but you know, my cash flow is in great. Post divorce. And so if I can find something efficient, cost efficient that might get it that might supplement complement what we're gonna do, I think that's good.
2
Speaker 2
24:49
Yeah, no, I'm saying in terms of the goal itself nerd out on the SMART goal side of things is that when we want to talk the mind how do you You get to $1 amount, you know, right? And then reverse engineer, number of listeners take off the expenses, all that shit go that way.
Law Smith
25:11
Right? But and then also go, what long term now? What, what? What Who are we trying to speak to on this show I kind of started trying to think about it as kids younger, you know, mid 20s, early 30s people that are trying to do their own thing. I've kind of tried to think about it. And that was really well, I someone told me or listen to a podcast maybe that you should try to crystallize who you're speaking to maybe as the audience even though you can't see him and can't interact in real time. But what is this show about really like, what are we doing? And it at the end of the day, I'm like, well, it's to talk about how, like, how we failed how our guests have failed, and figure that out. And then pragmatic. Like, I don't want Tim Ferriss, I want like, here's something that will actually help you Susie Orman style. Yeah,
2
Speaker 2
26:08
I guess I'm just Yeah, no, I understand if you're looking for an actual target audience, you're right. For sure. Yeah.
Law Smith
26:17
Obviously, but
2
Speaker 2
26:18
yeah, no, but I mean, your ideal customer, whenever I'm caught,
Law Smith
26:23
you know, yeah, I think if you found a pot of like a business hustle. I got a hate hustle culture, but like you're doing a side hustle. I hate that. You said hustle. Oh, it's a term out there.
26:33
Yeah. I hate it.
Law Smith
26:36
I hate it too. I've meant to say side hustle, which I'm fine with. You're doing your side hustle. And like if I had to show like my mid 20s that was telling me like, here's practical shit, that will actually work. Like, I'd be all over that. Right. That's kind of how I think about it. Sure. It's kind of why we asked what would you do when you're 13? Yeah. What advice would you give yourself? By the way? I have my answer. I've changed it. Oh, really? Yeah. I was at breakfast. Was it at first? I don't even remember. Okay. My mind. Mine is weird. I'm like, I would tell myself at 13. What advice could I give myself? I tell myself to stretch. Don't sit on the toilet too long, dude. I am the most inflexible person. What's funny is I was thinking about that today, how you're really telling me what stretches you do. I have it on a punch list. I need to do yeah, run through it. And I need 18 minutes. And I need to figure out some kind of reward system for me to do it. Like
2
Speaker 2
27:40
otherwise, I won't do it kind of thing. reward is not feeling like you want to be in a wheelchair. Correct?
Law Smith
27:47
Yeah, I didn't realize everybody doesn't wake up every day feeling shit.
2
Speaker 2
27:52
I mean, you know, have you ever thought about that? How many people I mean, they must just get used to it. But you see people that are obviously out of shape. And they're not ever seemingly like complaining about their their aches and pains and all this stuff where
Law Smith
28:06
they're less sore than I am or right in pain or inflamed or whatever. But yeah, those people are inflamed. Yeah. That's the title of your stand up hour. I'm Reverend Jesse Jackson. That. So right. Back to this though. So if you're kind of trying to set an outline a business plan, what you want to do, I've been kind of in this mode, talking about a lot the last couple weeks, so as to how I quit the show on now. So that's the thing that this show also comes from a good spot where we do it, regardless of like 100 or 100,000. Obviously, we want the 100,000. But there's something therapeutic. There's something cathartic about it. At it also is like, you know, honestly, the only consistent thing in my life for the last five years for really breaking it down. Yes. In a sad way. Yeah, especially in the face of when a lot of people are like, why are you doing that? It seems like you're personally going under, I'm like, you just have to be a little nutty and go I know, this is a good thing. And the thing with podcasts that is you have to be consistent and keep going. Yeah, I mean, so the other way to make revenue other than the ad money we talked about might be indirect. Like we used to pimp out the agency had to get clients that way. I saw that as kind of a credibility part. Yeah, to get in business. I go, look, we can't bullshit or wait through 300 episodes. So go look at what I'm saying to you. tongue in cheek is how we would say it on the show is how I'd say it everywhere else, you know, right? Yeah.
29:51
Yeah, we're gonna get I mean, to a degree. I'm doing it, you know, sort of just on the down Not download but just like just as it
30:02
comes in with dudes, you know, with a low down. I gotta go twins Chris Bosh can download and lowdown.
Law Smith
30:10
One of them. Same thing one of them's gay slang or something.
2
Speaker 2
30:13
Well, that's what I'm saying I'm gay. Good, finally. Okay. Yeah. Um, but yeah, no, I mean, I'm getting back into it just to have something coming in, you know, it's
30:23
like,
30:24
it's good for the brain to
Law Smith
30:26
Yeah. How about even if we didn't need it as a moneymaker? How about just just to see if we can do it to get to that next level? Yeah, I mean, we just got to get over low self esteem that carries into the I know the brand, right?
2
Speaker 2
30:40
It's the same way where it's like, I just haven't tapped myself out and been like, you know, putting it out there. Hey, do you need work? I'll get it.
Law Smith
30:48
So, you know, we'll keep this to about 30. Because I want to, I want us to do a part two of it. And go, okay. We, we've worked on a kind of a strategy, a plan. And this is how it kind of broke out. Okay. Well, we I you know, like this could go for an hour. Oh, yeah, for sure. I felt like that's a good break point. Like, start with the goals. Yeah, no, that's good. Right. So the whiteboard, right? Sure. Or on, you know, legal pad on the right side, if you're putting it landscapes down. Okay. Yeah, no, it might be good to have it on video, but but you're not. But I'm saying like, I want to be able to kind of present something as a follow up to this scotch since we're gonna do it anyway. But, you know, again, pragmatic, if anybody's looking at this, what does that actually look like? And are we full of shit to raffled way off? Well, no. Like, are we full shit if we're even going to do that part two, because sometimes we've thrown shit out there that we throw that I'm an ideas guy. I get excited. All right. I'm an enneagram. Seven with a six wing, I'm enthusiastic. You don't know what you are? No, you
2
Speaker 2
32:05
always say that, too. And the reason why I shut it out of my brain is because you're so weird about it.
Law Smith
32:12
Why don't you know like, I'm not gonna lie because of how weird you are about it. Curious? You should you should want to know what is that? deviate? Graham? enneagram. That's what I said. Okay, that mean, look, you've taken a bunch of other tests. Yeah, he's called me ace. Yeah. Yeah. Well, a loner? anything you're thinking in that realm of like goals? How about this is goal setting part one or whatever? But? And then what do you Oh, here's, here's the T's, the homework, T's of we're talking OFF AIR about this, what we think things are versus what they actually are? Ah, yeah. And what gets in the way is a lot of people's brains are imprinting of something that was misinformation from the beginning, or a thought they crystallize as fact, you know, sure. For example, their long term brains. If you ask any small business owner, what their competition is, like, they'll tell you, it's, it's it's cutthroat, man. And then you go, what does that look like? What's the market share? And there'll be like, kids deep down the road, come over and bring a tire that you know, they're just looking actually doing people around them, competition around them, but they're not looking at themselves as the number one competitor is like, I used to try to do an aha moment like, I'm gonna fucking drop bomb. You know what your number one competition is? yourself? Yeah. And they're like, never, no one was ever like, Damn, that's fucking record scratch and this guy this guy's got. They're just like, Fuck you. You don't know my fuck out here. You just go like, Alright, how many people are in the area? Or how many people buy this product online? All right, what does that look like? How much disposable income Do you need to buy it? Or do you have to have to have this service? And you start breaking it down? It's like, Oh, they don't know. Right? But they thought they knew a lot of stuff in businesses, just diligence and math problems. Yeah, yeah. I really think you know, I really think you making more than you spend. That's, that's one. It's kind of, you know, what psychology a business is psychology. So it's like, breaking it down and going, like, is this a net win or a net loss? Yeah. Is this on the right track? How do you know what are the milestones? What are the the the metrics on the way to these goals that are telling you if you need to change it up or not? bully for us. We have the knowledge, the marketing knowledge, we just don't apply it. I know. And it you know, I I'll be first I'll be like a head coach after a loss for the NFL be like it's on me. said I'd do a bunch of shit. I didn't do it and yeah, and it starts with like kind of scheduling out time to work on this. So that's what I've done. Maybe there was a good clip from this one I'll pull out. You think there is? I'm gonna go? Oh, yeah, that one for sure. Did you come in you playing DJ? Alright, I'll do it dude. I'm kidding dude. Relax. Instagram. Yeah, I did it. You done did it? No. All right, we done did this one. Thanks for listening. We love you all.
35:40
What about my sweat equity
35:58
about my sweater.
