#356: How To Be The No. 1 Weed Business Comedy Business Podcast In the Galaxy w/ Juliana Whitney
Dank ROI! Cannabis Industry! Green 💵 investing in green 🔥👉 Juliana Whitney is President at Cann Strategy & Co-founder of LeafSheets. We talk about creepers hitting on women on LinkedIn and “business dinners”, outsourcing your relationship marketing, entrepreneurial education for cannabis start ups on LeafSheets, cannabis strategy, investing in marijuana business models, and how entrepreneurship is lonely.
Henry Hollingsworth, online consultant & strategist, partner and lead designer at AllDay.io, is our guest 3rd mic co-host.
Episode sponsor: 45% off Viome's gut biome intelligence tests and personalized supplements https://viomehq.sjv.io/sweq69
Juliana Whitney 🔗s
linkedin.com/in/julianawhitney
Henry Hollingsworth 🔗s
linkedin.com/in/henryhollingsworth
Subscribe, 5 ⭐ And Please Write A Review!
Listen, Watch, Review, and Share With A Friend!
#tampa #business #podcast #69b2b #girthyroi #sweatequity💦
SUMMARY KEYWORDS
business people strategy sheets sounds industry diy thought cannabis linkedin weed company cannabis industry talking entrepreneurs real big state money happen
Speaker matching in progress...
0:02
sweat equity podcast and streaming show the number one
0:06
comedy business business comedy podcasts in the world and
0:11
pragmatic entrepreneurial classes real round don't talk
0:17
we've won so many awards. I don't even know if I want to list them in the intro again because I want to get right into it with Giuliana. Whitney. Leaf sheets and Ken strategy talking cannabis. Getting that dank ROI. Who Yeah, I say that the whole episode. He doesn't keep Listen. Listen to us on iTunes, Apple podcast, Spotify, your mom's Walkman, Facebook, anything, any anything. Video, audio microphone, anything prior era problem conch shell maybe you'll hear when amp just anything. Rhapsody. Yeah, bring it back to 90 Shit. That's for you old folk out there. This episode is sponsored by.
0:57
By biome, get your gut biome test intelligence test supplements with our link to Health Insights, personalized food recommendations, and precision supplements. Formulated just for you.
1:12
Get that gut biome test. With biome get 70% off with our link in the description. You want to know that flora and fauna? Yes, what's up in your tummy? Yes. What's up in your TomTom? Some people call me cool Eric. Are you really gluten allergic Are you
1:29
penis?
1:31
Dude penises? affect your gut? Yes, you would only know if you do your gut biome test by VIOME 70% off with the link in this episode description. Let's get it Hi,
1:46
Heidi today about my sweat equity
1:51
sweat equity
1:56
my sweat equity
2:06
about my sweat equity. We're gonna we're gonna have another guests come in. While this while your episodes going on?
2:14
Yeah, we'll just make a little jump a co host. Yeah, that sounds it sounds disrespectful. Another guest that's not
2:23
if she went to look at some episodes and was like, What's this third dude in here now?
2:30
Yeah, way nicer say coast. Okay. cohosts. I mean, we're recording now. So I guess we'll keep this in.
2:39
Probably maybe. Yeah.
2:45
All right. Giuliana. Is that I say it correctly?
2:50
Yeah. With your pretty pink hair. Can you? We tell the guests we will be creepy. No, we ask the guests. If they can do their plugs at the top. You know, because people, they bail out. They're jogging. They're doing laundry. Sometimes they pause sometimes they don't come back. So try to do them at the top of the show.
3:10
Okay, my plugs. Where can people find you? Like what links sorry. You can find me at well, at least sheets.com So that's the main company. And then on LinkedIn, Juliana Whitney, I love LinkedIn big fan. and on Instagram at official Juliana Whitney. Knots basically at the lake you reached out to me on LinkedIn. And
3:38
sometimes those are bots. I gotta ask straight up. Was that a bot asking us? Okay, we've had that before. Yeah, not a bot it is a man in Pakistan that I have hired to oh
3:54
but he's like real and I'm meeting with him and stuff. He's not a no oh no, that could be awesome you know, Cyborg robot. Yeah, yeah, he could be an AI Pakistani guy you know
4:10
well, yeah.
4:13
It didn't come back and broken English which is always tell Oh, yeah, but you know what I didn't I didn't like promote podcast
4:23
five of those today all the time. You all the time you need podcasts promote now Yes. Like okay, sir. I reached out what is this kind of negging they're doing on me. I thought that was the pickup artists was so oh seven.
4:38
So let me ask you this LinkedIn wise, did you know how creepy dudes are chicks on LinkedIn? I can imagine it's just like real life just another avenue guys to be creeps, right? Have you had creepy dudes on LinkedIn? Of course. Not many. I've had like a couple explicitly creepy dudes on LinkedIn. Like
5:00
One who was said, How's my Wi Fi doing this morning? And I was like, Whoa, you do not know whether that qualifies as creepy.
5:10
Not really, but this one guy.
5:14
I've had a couple and then some that just, you know, lurk for a very long time, and they pop up a lot just to chat, and it comes off a little creepy. I'm like, I don't know you. What are we looking at? What kind of game? Are we talking? What are they saying?
5:29
It's always like, there's always some obscure way we could potentially work together. So it's always a sell of oh, look at this collaboration, which many times makes zero sense anyway, and then they'll just kind of keep honing in on that. Even like, I don't think that that's a fit, you know?
5:47
It's that I'm, I'm in like, any, any, any bad dating app stories from the female side? You know, or, or I ended up I just found this out. I love it. This is like, Yeah, this is my like, Ooh, girl. No sassy time.
6:03
Throw me a high noon and tell me some stories.
6:06
Yeah, I mean, that's.
6:10
There's got to be, how about this? I didn't want to want to take this in this route. The whole episode, but I'm definitely curious. Because, you know, we want to be authentic on the show. I think more than anything. Sure. Yeah.
6:25
And, and so secret guest,
6:29
buddy, have you had any?
6:32
Have you had any guys? And just like business, the real life? Try to try to do the same maneuver.
6:42
Oh, my gosh.
6:45
When I first started, I didn't know how to sift through it as much to detect like, Oh, do you think actually think we can work together? Or is this you know, dinner meaning in your head? A date of some sort? You know? So I got better over time at figuring that out. But that's definitely a tactic. Like, oh, I'm sure they've convinced themselves. It's it's not a date there. This is a business thing. You never know what's going to happen. Well, that's okay. What they're telling them. Okay. We're making a partnership with our genitals. We'll bring in our third mic, bro. fessor Hank, Henry Hollingsworth of all day all day.io scooch over little there, buddy. Coming into the shot. Hi there. How's it going? Hello, everybody. He was late because he was smoking cannabis. No, that's what our guest narc. Yeah, man. You guys. Hi, right now. That nothing? Nothing we're talking about? You gotta tell me not wired. We have. No, I gotta nip slip going on in this outfit. You know, I'm not wired but maybe downstairs? You don't know. They have mics that look like nipples for sure. These hardships? I don't think so.
7:57
They don't have lav mics that are just like little areas, do they? Yes.
8:03
Yeah, you're in the cannabis industry?
8:08
How is what what you're doing strategy marketing strategy? Correct. I'm not marketing. Okay, not marketing, just strategy.
8:18
Strategy, my main firm, I do business strategy with investors and ownership groups. And then with leave sheet. It's like a DIY model for entrepreneurs that want to get into the industry or who are already in it. So yeah, can you do the elevator pitch of leaf sheets, because we did a lot of research or Pakistani guy, our guy didn't give us a lot of intel on.
8:41
Not a high tech robot, he stays up all night learning things. Okay, leave sheets, well, six years of doing, you know, consulting with investors, and I do a lot of the things that people get mad about. So the, you know, working with the people with all the money that get all the privilege to get into the industry and have all the resources, you know, and as an entrepreneur, I thought, Okay, I can't just be part of the problem. And is there a way that we could help? Real scrappy, creative, innovative entrepreneurs who could probably do a great job in this if they can just have access to the information and have access to actually entering the industry? Is there a way to serve them without having to open a consulting firm charges, like barely any money, you know, so we built leave sheets as a product and I like to say it's essentially a cannabis business strategist, in a product and a DIY kind of model like almost like Legal Zoom for lawyers, like with law firms, you know, yeah, yeah. There's, there's a lot to bite on that. We dealers are different now.
9:48
Yeah, what would you like to know? Well, no, I wanted to see so it's, it's, there's a lot of questions on both sides, the entrepreneurial side and the cannabis side. We're
10:00
worry is there isn't a state do specific states to kind of have this marketplace or this connection.
10:08
This resource, what would you call it? Kind of? I call it a business support platform. Okay. Okay, that's, that's better, better copy. Yes. And it's national. So we built it to be sensitive to DIY every product on there. So you get an inventory management plan that will come with a do it yourself Guide, which will walk you through how to customize it for your business, and then also for your state, so that you can make it state specific. And then our next round, or iteration essentially, will be state specific versions of every product we have. So you're given the playbook, essentially, with with with guidance, the personal guy Legal Zoom for weed. Yeah. But I mean, this sounds more bespoke. It sounds a little bit more like it's a little templated playbook wise, but it's also it sounds like you're connecting with them via zoom. It's not just all DIY, correct. I like mine better. Yeah.
11:08
It's not all DIY. It's largely, it is largely like that sense. It's kind of
11:16
but we will have webinars and stuff in order to actually connect with people. We're trying to figure out how to best actually support people as they go through it. Because it's not reasonable to think you would just have you know, your all your documents, your DIY, and totally get everything so much for figuring that out. Yeah. Education for entrepreneurs in the in the industry. What do you find is the biggest hurdle, personality wise with all these entrepreneurs? Personality wise? Yeah. Like, the psychology of these these people who are seeking your help? The biggest hurdle is how hyped up they are. And they're just so like, stoked on their idea and how cool it is.
12:01
Like, get them to understand, wait, there's rules here, there's processes here, there's this, like, overwhelming. I feel like it's either gonna be people who have never smoked weed in their life and have a lot of money, or stoners are the two choices usually who would be interested in this business function on it functional stoners, right? Right. Sure. Like I smoke weed, I'm out. But it seems like it's entering into a lot newer types of markets today, like edibles is one simple example. And then like medicinal versus recreational splits up into different strategies for how to attract, you know, doctors boards, or, as opposed to the individual smoker. So you kind of so where would you say then your kind of niche target is, in terms of who you like to work with? What types of entrepreneurs are the best types of entrepreneurs to work with in this space?
12:57
Or at least shapes? Right? Okay, so for leaves sheets, it's the possibly a functional, you know, stone or I don't know,
13:07
people who are,
13:09
yeah, they're relatively intelligent. They're excited to get into the industry, and they're willing to do some of the work because it's like, 80% done for you, but you need like another 20%, you know, yep. But they would have to be at least have that level of dedication to do a little bit of what it takes to get them there. So is it basically unpacking like the business plan? And overall, like, documents, you need to be able to be a legal business in the space? And is that kind of how it helps unpack for you? So anybody can then kind of get started and then from there, build their foundation? Yeah, because what a lot of people do is they'll say, Okay, I want to start a business in the state. And then they'll read what the rules are and regulations and what they mean. And then they'll think oh, I could do this by myself. And then they submit trash, absolute trash, because they have no idea what actually is needed. So leaves us will get you like okay, we'll get you 85% away there all you have to do is this much and we'll tell you how to do it. So if you can figure that out, then you're good to go. Because a lot Yeah, so many people think oh, I can I can read a security plan. Yeah.
14:16
I look at those templates. I'm like, nope, nope, I don't need to be a business owner. I don't like business.
14:23
What part of the of your plan is don't get high on your own supply. Please tell me you have that on like just even as like a joke chapter title or something. Right? i We don't
14:35
well, I'll talk to Nick about putting it in.
14:39
means not gonna happen. Yeah, you can have a lot of fun copy.
14:43
Yeah.
14:45
So so it's it sounds like you have a business acumen because you have your own Jay Whitney and CO right. And then you have this expertise over in the cannabis industry. Can you tell us
15:00
About cam strategy what's what's what's just what you can just do Shark Tank pitches on all three entities you have okay all right you went in cocoa holding company. Okay, well hold my empire which starting with Cam strategy and lead sheets so you have Holdings Company protects the main thing above that oh you learn underneath
15:26
I learned this and I feel very smart from our power business attorney telling us how to do this then you have feeder LLCs out right? Yeah, because the big brain on Brett
15:38
are all a breath keep going. That's it. That's all I got. Well protected entities protects her personally but an LLC is a good way to start for a lot of people need to start the business go on LegalZoom and do that. But then you get to the next level and you need a lot of layers of protection.
15:57
G km strategies where we work with the well funded investors to get them into the industry to scale their businesses to optimize whatever they're currently doing to make it better. All those things. That's bigger business. What do you when I guess when potential investors are reaching out, are they going more retail? Are they going wholesale wholesale? Or is it they want to be in vertical kind of integrated? Why we work with more retail Okay, um, cultivation, some production but mainly retail?
16:34
Or are you trying to get them to have the COVID
16:40
the anti COVID strain we had we had our friend who is a vertically integrated for sure, yeah, grant the grand co.com.
16:50
And he was trying to explain to us in a lot of abbreviations about delta nine and CB D N A and NDA and a lot of stuff. I we're good listeners we were trying to follow but it was i Dude, how are you in this industry and talking like this is for one thing. It was psychoactive so you didn't even hear that he was an attorney or is an attorney. But
17:13
he very much answered questions like an attorney very detailed and like way to way to an attorney after two appearances on our show. Oh, man, they're gonna give them like Florida Bar, like a word or something probably being awesome. The Florida Bar. Awesome, man. Yeah, man. I'm sober. And I sound high right now.
17:34
So do you find the retail by state? Let's say I'm trying to open one in Utah. Is that is that a lot more a lot more constraints than Washington?
17:48
So many more, for instance, you could not apply in Utah right now.
17:53
You couldn't do it? The only way I think of another state? By a business. Yeah. Washington's way easier. Oklahoma easier ish. Those kinds of states? Are you doing anything on the higher end level where you're trying to help movements to get get things passed recreationally or, you know, lobby medically? Yeah. No, I'm not that. I'm not that cool. Okay. All right. Are you doing it and not going to tell us?
18:23
Oh, of course, I'm not.
18:27
What? So? What's the normal optimization kind of strategy for anybody that's a client of yours.
18:36
What's the problem? You see, most of the time? I'm guessing. That's really the question I'm asking the problem. So with the operators or with people who want to get in, people will want to get in investors, what's the biggest hindrance, the biggest hindrance is that they they also have absolutely no idea what's going on. They come to me just as confused as anyone else. Baffled, I have to tell them crazy things about how taxes work, and they're like, there's no way and then we have Yes, that's how it works, you know, so they're also equally as confused. They can just afford to pay to get that, you know, confusion figured out for them. But yeah, they have no idea and then a lot of them have no real vision for the business. So they know Okay, I think there's a business model here we can set something up that can be profitable, but they don't have a real brand in mind or, you know, even a long term strategy. A lot of times I was like to think okay, let's go multistate let's build a chain. And a lot of times they've only thought like the first application the first dates and really don't know what they want to do except make money.
19:38
An issue.
19:41
That's interesting. That's not I didn't I wouldn't thought that at all. But now I'm thinking like, what are like athletes and rappers you have like, people with money that would invest but don't feel like the people I know that invest like that. I don't want to file taxes in two states. Well, that takes the athletes and rappers out
20:00
But I mean, like, I feel like the people I know that would probably put millions into something like that is they would be almost like how doctors hate people googling medical things and telling them back medical stuff. Like, I feel like you'd have someone that did their pocket research of sorts.
20:20
I thought it would be the third. Well, I mean, if you're invested money, maybe, maybe look into it a little bit. Investing?
20:29
I guess. So. Are you writing business plans out for them out? What take us through like that normal kind of
20:37
walk through and strategy, everything. It's almost hard to like fully describe everything that we wind up doing. But it's yes, business plans. It's connecting them with vendors, from their construction firm, architects, security companies, managing those vendor relationships, and we've got your security plan your hiring and training during the recruiting, managing actual, like, build out startup design, your launch, everything, it's hand hand holding. I will even help them figure out ownership teams, it is insane. I've had federal judges that will call me because they cannot figure out how to properly do their fingerprints. Like they will call me from how do I fill this out? It's happened with every ownership team.
21:23
It's one of the biggest issues, we just say. There's a federal judge
21:29
who owns weed thing. Oh, yeah. Oh, that's very interesting. retired, but Oh, yeah. Conspiracy, man. He uses arbitration now. For tie all day. Sounds cool.
21:46
So that's interesting. So you're getting a lot of people that come even if they have professional background,
21:53
a suit what I call a super professional background, because I talked to like them five, but
21:58
that they're even kind of inept in the business side of everything.
22:04
Absolutely. But it sounds like you're seeing them through the entire journey of of existing in business. So a lot of that for many investors, especially is more of a startup package where you're getting the all the teams together and everything off the ground, but then you're talking about strategies of, of multi, you know, multi stores, across states, and, and so bigger, so you're able to kind of see basically, their entire business and marketing journey all the way through and support them with that growth as they kind of go. Exactly. And I say, so they can sleep, if they choose to try and figure it all out, and you know, manage it all themselves. They're never sleep, they'd be constantly stressed, they'd probably wind up, you know, getting divorced and losing custody of their kids. So we take care of everything, you know, it doesn't eat their lives up. I've actually seen that happen. I have seen this business be so not what someone thought it was going to be when they went in that it caused, like real like, like damage. Oh, yeah, that's any business, what types of issues come up because it's a cash business. Like beyond the issue of like, the banks, you know, that's like kind of the one clear issue but it sounds like managing a big business as a cash Empire is comes with a host of cartel like issues.
23:22
Bringing bad well, like, for instance, in Florida, medical marijuana card and we have to do this weird Damn it well, you have to do this weird dance where you pay for with your debit card. And then they have to like round up and give you cash back. Like you got money out of the ATM. Like what?
23:39
Like, why are we doing this is so dumb. Why don't we wait? So you use a card, though? I know. But it doesn't have there's no way it has an app you can prepay? Guys, again, I'm saying I'm just giving an example to kind of make it a leading question. That's or it's perfect. Yeah. So I mean, what you're saying is basically because it's, that's not even like debit card processing. It's it is just an ATM at the cashier. But in order to make you feel better, that you're using a card, places like
24:12
that, but other things that are difficult are just you know, you're hiring, a lot of your employees are handling a lot of cash. And,
24:24
you know, that's a lot to track, you're having to train them and then trust them that they're tracking everything and tracking it appropriately. The way you have to keep records is you know, less automated because it's not a bunch of just card transactions. So the manual information that goes into your point of sale has to be accurate. And for an everyday employee, if they're making like $15 to $20 an hour. It's it can be difficult to get them to understand really how important that is. Because if you were to get audited, and those were off because your employees just didn't take it very seriously, that could get your business shut down, you know. So just
25:00
Like the tracking and tracing of cash itself and then that's that's an issue that's inside issues. Not even talking about people wanting to just roll up on yet. Like that. I mean,
25:14
the secret door on the floor type situation, right? Every facility? Yeah, I would say my advice would be if you're a manager watch casino, have you seen Punisher
25:26
watch casino with Sam Rothstein De Niro playing Sam Rothstein and he's very like these guys. Watch these guys. These guys watch these guys. We got the camera in the sky, or the iron sky, whatever. And, you know, run it like that, because that's old school casino style was all cash. Yes. Yeah. Thank you. I think they had that already figured I mean, I don't know man. No to do it a Chick fil A employees and the ones I walk in. So
25:54
they're definitely like, what were we doing? I'm like, it takes 12 minutes to do a sticker. This is as absurd as going to the pharmacist is just takes five minutes. Five. This shouldn't take more than five minutes of a pilsner thing. It's like, why don't you go inside and like because it's so pointless. It takes forever they want to talk about the weed. I'm like, I don't talk about weed with people that I like hanging out. Right, right. Mike, do we got to talk about this? Like you like this? Is a good you? Don't profile me right? There'll be like, You look like a guy that was like this purple shit. Yeah. You don't know me surprise tap off? Yeah, everything's always on sale always fires off marijuana, medical marijuana, at least as a crop, I guess destroys every other crop combined. In America. What? So if you combine corn, wheat, each other, all of that all the revenue of that, oh, marijuana, crushes it, like buy twice as much or something like that? Do you find when you're working? Because you're kind of in the smaller atmosphere? And there's a lot of corporate
27:02
court like corporations kind of or enterprise level size, kind of companies coming in? Does that bother you? Or? Or do you just find it's kind of the the same motif is any kind of small business versus large business? Like, are you worried about that coming in, like some conglomerate,
27:22
you know, Nestle starts getting in the business, and you're like, Fuck,
27:26
I'm not worried about that at all. I think that, you know, even the mighty fall, and just because someone's been successful in another industry does not mean they'll be successful in the next you know, and I also think the industry has so much potential for true large, you know, the next large companies to come out of it. But actually, as startups like these overnight, multi billion dollar companies that I think we're gonna see a lot of them fall on their faces. It happened with med men, I call that their $50 million raise. I was like, There's something weird about that. Walmart wasn't built overnight, like that. Everyone's running around over the next Starbucks for the next this except you're trying to be that size in two years. And that's not how it works. So there's gonna be holes there that we're not seeing it. I think they're gonna, those ones are gonna fall that are, you know, the industry, the companies building from within cannabis, and are huge. I think some of them will tank. And then large companies that come from outside into cannabis, I think a few of them will figure out they actually don't really want to mess with it. Because it gets so complicated. Like if you can just make a ton of money with high profit margins on chocolate, why not? Like why try and start messing with a bunch of controlled regulations? You know, I wouldn't? Well, what if, what if a big, big company comes to you like Philip Morris, and want you to just create this transition or this sort of, I don't know how they would. I mean, they're basically just saying kind of the same thing, but I don't think it'd be a matter.
29:07
Like, look, you smoke these two, but what would you do?
29:11
If a big company gave me that's the pitch an old guy going, Hey, you like these? Like this? You smoke? Do you?
29:20
Work with them? I would work with the large company, for sure.
29:24
But I would still keep leave sheets alive. So it can I would, you know, we could work with kind of a larger company but with leave sheets, I still want to keep that door open for the entrepreneurial clients, the craft the craft people. They don't even have to be craft people. They can be super smart, put together this whole plan and then go raise capital and start the next MSO. You know, it's just like where they're at today. And what they can do today. It just sounds like your lead up.
29:53
It sounds like your leaf sheets business informs your can business. It's almost like the
30:00
To the startups obviously could grow all the way through to earn themselves strategy and move themselves into your other business. But in addition to that, it almost you know, at this point, I feel like with cannabis industry, you're looking for innovation in the space, you're looking for how to do this fresh, you know, and especially moving into new states, the opportunity is really big, you know, so it almost then begs the question, just bring that all the way back around since that sounds true is with a Philip Morris as company like, what is that execution strategy? What? What's an innovative way to enter this space today that maybe is so outdated from three and four and five years ago? Yeah, it's gotta be crowded. It's
30:41
got to be let, it's got to be a crowded industry, right? I mean, yeah. Okay. But the beautiful thing is that even though it's crowded, there's not that many people doing a good job. And it creates this ability to do very simple things well, and succeed because of that. So you would say branding and marketing, so simple, that's required for business a
31:07
few have figured it out. If you look at cannabis logos, oh, my gosh, that it's green, white, they all have a picture of cannabis on it. Like they're all named leaf, or
31:20
relief, or like something of that. So it's,
31:24
it's almost not even innovative, how you can succeed in the industry at this point, like, just do well known business practices? Well, because everyone else is acting like we're reinventing the wheel. Customer service, start there. Yeah. Imagine take forever.
31:41
Have delivery that actually delivers efficiency? Yeah, just simple things, do the simple things really well. And, and I, that alone in this industry is super innovative. So
31:56
you as an entrepreneur, I want to ask you, what do you you know, how do you?
32:02
How do you keep this all together? It sounds like you've got a lot of things moving.
32:08
You know, we talked about on this show entrepreneur, the dirty secret, and Henry's got his own company as well. The dirty little secret about entrepreneurship is it's very lonely. Even if you have someone a partner, you have a business partner that you've worked with, for what, 10 years, something like that. And but even y'all don't fully empathize each other's plight, you know, even though you might get close.
32:34
What do you find is kind of like your secrets to success. You know, being an entrepreneur being a boss, babe, I hit that
32:42
last bit. Yeah. Well, one thing, I'd still agree that it's so lonely. And yeah, people don't, I think totally get that especially I'll be in a lot of events and stuff. And I have, you know, it all looks so cool. But I'm not I don't have, you know, kind of someone in the trenches, lot, or people don't really understand what's going on, and that I'm like, balancing and doing in the world. With leave sheets I at least have Nick and that's helpful. He's my co founder.
33:12
My secrets to success are just, you know, not wanting to be an absolute failure in the eyes of my parents in the world. So you just keep Wow, wow. very introspective. Sounds like my stand up comedian, friends. We're just doing this to get our parents attention. Yeah.
33:29
That's it. I'm just like, Okay, well, what's your alter, you either succeed, and you keep going and you make things happen? What's your alternative? You're an absolute failure. And then you just keep going, you know? That's the truth. That's, no, no, we were. We didn't want to leave you hanging to dry. We had a little bit more, but you're like, Oh, that's it.
33:51
We flew failures a bit. That's extreme. I mean, you got to live your life after that. You know, what made me that is absolute failure. That's the motivation that gets you there. You know, this isn't Eminem, an eight mile, one shot, and lots of shots shot. Um, but I do also have to say that I just haven't. I do have a purpose. It sounds cheesy, but you're done. Yeah, I had a while there where it kind of lost it. My first company, I had a business partner that just it all totally tanked. And just deflated me and I kind of lost the sight of where I was going and what I wanted to do. And it was really hard for me to get things done then. And I took like six months and all I thought about was what am I doing? Why am I doing it? Where do I want to go? And like how do I want to structure this moving forward? And once I got that back, that's really a huge driver to my success. Because even when it's harder, it's only I remember my like, reason, you know, how do you continue the read?
34:54
recalibrate yourself now? So you don't so that doesn't happen again. What
35:00
We'd like to get down to like the minutiae of some of the stuff. So, you know, what are the habits you have now? Because what you've learned previously, I made sure to sleep
35:12
not I have a loop. Do you see? Yeah, I used to almost never sleep and I would drink like five Nitro Cold Brew the day. And, you know, it was not good. So that wasn't great for my mental health. So now I make sure to sleep. I also meditate if I ever really anxious and freaked out like what is going on? I'll meditate and listen to vibey things remind myself you know that we're all one and what spirit am having a spiritual experience, you know, all the things. So that gives me more of a big picture kind of view. And if I ever feel McKinsey, the consulting firm mostly in the weeds just too like thinking too small, all just kind of step back and redefine and remind myself what I'm doing. I wanted to slim for five weeks last year, specifically to do that. I was like, I feel like everyone wants a coffee meeting. Everyone wants my time. I'm your I'm all over. I'm going to
36:06
only hot chicks gotta tell him. That's my theory. I've only seen never hot chicks on Instagram. From Tulum, that is like, rehab, that's not rehab, but a new level of groobie. Yeah, I'm gonna creep you out on LinkedIn now. No, it's like 20% women and like 80% Guys, because to lose genius in marketing is only showing the women so groups, I mean, it's like groups of like 10.
36:33
And there's like five women.
36:36
My rainbow pan, so I'll say hi to some cute guys down there.
36:42
Yeah, that's interesting, too. Because I at one point was like, I should go down there. I should go check it out. If I go into a self vacation, I should just go there for a couple days. And I'm so glad you told me it's a sausage party.
36:55
We asked everybody that comes on the show the first time. This is our last question for you. What advice would you give your 13 year old self 13
37:08
my 13 year old self. Gosh, I would tell that girl that to stop worrying so much about what people thought and that her weird quirks are we're going to be her power one day even though I was pretty weird. I was weird kid. But now they're my superpowers.
37:31
Anybody else want to ask?
37:33
What kind of quirks are we talking about? You were bunny ears all the time? Yeah
37:42
it's not that quirky actually. But it would be
37:46
well when I talk like a valley girl so I used to get made fun of for that all the time. And then also I can have a ton of energy and when I was young the amount of people who thought I was on drugs all the time that so then I had to like stop being completely me almost because I so many people like legitimately thought I was taking something and kind of dulled that down. And then over time I just thought whatever, screw it or you can think I'm on coke constantly. It is what it is. And that's been helpful. Now in life it people aren't like, Oh, are you taking a bunch of drugs? Yeah, it's not that quirky, though. Just your personality. Super quirky.
38:28
What were you doing with that energy? Yeah. And then I rearranged my parents pantry all the time.
38:36
I take apart VCRs
38:41
Oh my gosh. VCRs.
38:44
Appreciate you coming on. And tell your practice standard guy. Cook this morning. Good job. I will die we'll be so happy to hear
38:58
RAM
39:02
like yeah, it was great to meet you. You
