Adam Sonnhalter and Jack Mencini began Maximum Value Partners (MVP) back in 2003 as a business coaching practice dedicated to small businesses. Based in the greater Cleveland, Ohio area, the duo takes a different approach to coaching, employing their MVP Playbook—featuring the 7 Keys to Success and the 3 Circles—while helping small business owners get unstuck from the endless “how” questions that come with running a business. This formula has elevated the games of business ranging from landscapers to IT consultants, body shops to marketing firms.