#353: How To Take Anything And Just Straight Up Double It w/ Max Traylor
SUMMARY KEYWORDS
people imposter syndrome calls talking independent consultants clients part shit golf sales burnout business podcast building pay workaholic behavior fucking mindset inflicted
SPEAKERS
Speaker 3 (52%), Law (38%), Speaker 2 (5%), Matt (1%)
Law Smith
0:00
Right. Sweat equity podcast and streaming show the number one business comedy podcast, comedy business podcast in the world.
2
Speaker 2
0:10
I can't be a credit for you. My sound Oh,
Law Smith
0:16
I see reaching for something that's with you. I don't want to over talk
2
Speaker 2
0:20
in me. We're gonna start getting better guys.
Law Smith
0:23
We're better we're getting better. We got Max trailer coming on to fulfill his residency duties as a guest on the show. Duty Max trailer.com. If you're a consultant that needs some life changing help, you might want to hit him up a good interview with him. Psychology, you know, it's what business is all about. We're 2020s best small medium enterprise business advisory podcasts in United States or 2021 Best podcast in streaming entertainment studio, eastern United States media very
MF
Matt Fernandez
0:57
corporate vision magazine. We look guys, we've won a lot of awards. We're pretty fucking good many awards, so many awards that are real 100% real and not a trophy, or gowns or real or gowns or real or white suits are pressed for new pictures. Come? Yeah. Listen to us on iTunes, Apple podcast Spotify, on Spotify, you actually have to listen to us before he can give a review. Did you know that? So you just want to play it on mute fine by us. But do it?
Law Smith
1:29
Give a five star review after that. This episode is sponsored by your gut biome partner VIOME. I get 70% off Vimes gut yummy money, gut intelligence tests and supplements with a link in this podcast. It'll hook you up with Health Insights, personal food recommendations and precision supplements formulated just for you. Yeah. Find out what your flora and fauna of your guts all about. Get this gut intelligence test by VIOME your gut biome test. Let's do this. Huh? D di D
3
Speaker 3
2:07
equity places places everyone. The stars arrived.
Law Smith
2:31
Yeah. Yeah. Just sat in fucking traffic for an hour.
3
Speaker 3
2:37
I heard I heard it was a 15 minute drive that took you 45 minutes.
2
Speaker 2
2:42
Yeah. talk so much shit about you while you were gone.
Law Smith
2:45
That's fine. That's that I if you didn't, I'd be mad.
3
Speaker 3
2:49
I know. Well, we were discussing the minor heart attack you had allegedly Yeah, I
2:54
was talking about. He died on the podcast yesterday,
Law Smith
2:57
may have stroked out it's worth listening to the last year.
3:00
I'm sad. I had the camera on the guest.
Law Smith
3:03
It was like I've had it happen a couple times. It definitely had too much. You know, what was the other part too much sun? Hmm. Well, I took vine by my vitamins without eating and then was only chewing on nicotine gum. And overloaded on that AB where was that? And then my body?
3
Speaker 3
3:23
Yeah, I was gonna say I don't think vitamin D does that to people? Well,
3:27
I don't think the vitamins
Law Smith
3:27
play a huge role. Vitamin D was my stripper name. But yeah.
3:33
See, play a little pill. Mm hmm.
Law Smith
3:36
Yep. So look at your vitamins. Right? Take your vitamins. Take your vitamins. Ladies get enough. D All right, drop your Lin. And what's it called a max, this is how we start with you as always with some non sequitur shit. We started a
3:54
long time ago law.
Law Smith
3:55
Oh, this is mounting.
3:58
You'll know you'll have to listen and find out. I
Law Smith
4:00
don't care. Look, you guys obviously know I do. The girls at brunch. There's one late they all talk shit about her before she gets there. And then she gets there and
4:11
everybody thinks you're fat to what?
Law Smith
4:13
I've been working on that. Max, I don't have your plugs in front of me. Otherwise, I'd say amount is Max trailer.com. Did you get that? Is that where people find you? Yeah, okay. Just making sure
3
Speaker 3
4:28
we're back to that as like my fourth time here. Oh,
Law Smith
4:31
I know. But you're assuming all listeners listen to every episode or
3
Speaker 3
4:35
memory recording? Oh, yes. Oh, yeah. We're still calm.
Law Smith
4:39
We've been recording for two minutes. But I didn't
3
Speaker 3
4:44
want to do it the other 60 seconds. Well, yeah.
Law Smith
4:48
Apologize and say You're so hot. We're talking about premature ejaculation.
4:53
I just got a haircut today.
Law Smith
4:55
Looking good.
4:56
I'm feeling pretty. Yeah,
4:58
like your run faster. Now and
3
Speaker 3
5:01
jump higher Yeah. And wouldn't you know it? I'm starting to sell stuff like I'm I think people profile folks on these video calls.
5:11
Oh for sure you got the haircut.
Law Smith
5:13
Oh my god yeah
3
Speaker 3
5:14
like I'm killing it today I just slayed it like nothing was going on and you know when I have like screwed up hair people are like who's this kid what? Given this kid 50 grand looks like a hipster like
5:27
we're not we're not in we're not in sales
Law Smith
5:31
let's do a little audit. Everybody's in sales everybody's a salesman, I know not directly. Yeah, but you're always selling an idea you're selling right work to someone,
2
Speaker 2
5:40
I would argue our haircuts. So what we need to sell,
Law Smith
5:46
you know, not vitamin D. Well, let's look at me. Is this your setup for your sales calls? Because I was gonna say, I almost nodded when I saw that. Oh, that horn. That's a globe that I was just talking to you two months ago. Yeah.
6:04
A lot more. The bars in the
6:06
globe left Tennant I can you close can you do that?
3
Speaker 3
6:08
Can you close it for us? Well, I can't not with y'all. But yeah, you can close eight closes.
Law Smith
6:13
Yeah. capacity issues currently stocked. It's reached capacity. Yeah. And you can't get too tall bottles, because it all
6:19
Yeah, it's meant to remain open.
6:21
How deep does that go? I mean, I mean, you know,
6:23
like, what's the volume? I
6:25
mean, if you said yeah,
6:26
I can pull this from the center. Watch. Okay.
Law Smith
6:29
All right. He's pulling a bottle from the middle looks like a big fat tequila my head?
2
Speaker 2
6:33
Yeah. Okay. That's a big word. And it just disappears into the center.
Law Smith
6:38
So you gotta you gotta girthy globe.
6:41
Yeah, there's a lot of girth.
Law Smith
6:43
And then you got the earthy globes. Then you got your clubs in the back. So it's like I play golf. But right there epic. I think those are good. I don't know.
3
Speaker 3
6:52
I mean, this sums up most of my life
Law Smith
6:56
and then a painting that timeline either be really expensive or really not expensive. I can't tell. So thing well, that some arts like that. And I don't have the I you you've got the eye for that. You do it? This Yeah. Oh, my wife did that. It's great. I It's so high.
3
Speaker 3
7:14
I asked her for like a side profile. And she gave me this.
Law Smith
7:19
River. That's what I see.
7:26
Is on a towel? Maybe?
Law Smith
7:27
Yeah. Is it smothering you? Is that what she wants to face down?
3
Speaker 3
7:31
Face down in a towel? That's what it's called? Yeah, there you go. Now,
Law Smith
7:36
it's in this episode.
2
Speaker 2
7:37
I wish I didn't have five minutes after every episode, or I'd make a plaque that said, whatever I just said.
Law Smith
7:46
Well, so sales. What are you selling? With your high noon? What? What are you selling services? Selling? Don't look at me like like that.
2
Speaker 2
7:57
Remember this for the list? We started? We started
Law Smith
8:01
five minutes ago, man. This is this is what the show is?
8:04
Okay. No, no. Ask the question again. Asking.
Law Smith
8:07
What are you selling?
8:10
Like right now?
Law Smith
8:11
You the thing? Who am I? I'm sober. I'm stone. So are you?
8:16
Where are we right next?
8:18
Once it's time back?
Law Smith
8:20
Where you were talking? You're just humble bragging about selling stuff? Yeah. What do you sell? What do you sell?
3
Speaker 3
8:25
Oh, I see. Like, because I got my haircut. Yeah, right, right. Yeah. So. So this year, I launched, you know, this cohort of independent consultants. Because I want to help more independent consultants. Because these companies that I work with, it's kind of it doesn't excite me anymore, like making them more money. They never call me and they're like, Hey, I now work three days a week. never gotten a call like that working for a company anything. They get it?
Law Smith
8:59
Well, yeah. I mean, well, that's kind of
9:02
supposed to do. That's what they think I paid you.
3
Speaker 3
9:05
Yeah. Yeah. So I so I've got you know, I'm kind of addicted to these, these people that actually changed their lives. They're like, I'm going to I'm going to double my prices. And you know what that means? I only have to work half the time. Mm hmm. And that's some really cool stuff. So I, so I've been talking to a lot more independent consultants about this cohort that I'm running, it's a 90 day challenge. And they pay me 10 grand, and they like double their prices and work half the time and change their lives. Pretty cool.
Law Smith
9:37
So you, you're kind of as we're, we've had you on the show, it seems like you keep stepping back and backing out from having to talk to any of the companies like a slow recession to now you have more people that were like you, you know, in that position, and you're trying to help impart that knowledge. That farewell.
3
Speaker 3
9:58
Um, yeah, But also, you know, the companies that the agencies and the consultancies I work with, I've just really, I've just raised my prices consistently hmm. And I get more selective, which raising your prices, forces you to get more selective because, you know, people it's more considered purchase. So it's, it's like a, you know, it's like 50 grand now, for a company to be like, I want you to help me productize this thing. And so now I only have to work with two of those clients at a time. And that part of my business has been really, you know, consistent. So I'll be working with one or two larger organizations at any given time, but I think it's more like, where is my where am I building new stuff, like, where's my creativity going? And it's not, it's not really towards the big organizations, my creativity right now is in this big migration of corporate people to doing their own thing. And, you know, for years, I've helped them like, with the tactical stuff, like, here's what, here's what your offering should look like, let me help you with a business plan. But what I've doubled down on now is like the psychological side, because it's the it's like burnout and imposter syndrome, and being a perfectionist and trying to do everything yourself, those are all psychological baggage that we have. And if you can't figure that out, a it's not going to be fun, even if even if you do make the money you want to make. But but more so it kind of just holds you back from making logical decisions. So, so I actually built with a, I partnered with a PhD in psychology and predictive analytics, and we built an app that will tell you like law, you're a perfectionist. Hmm. And so you love this thing. And you know, you're going to be more satisfied, you're going to be more creative. And then it's an artificial intelligence engine. So it'll actually track what happens so that we can predict when burnout is coming for you, when you're going to have a heart attack in the middle of a podcast, like I'll be able to tell you like a lot. Tomorrow's the day but so. Okay, how do we get this vitamin D? Yeah, we won't we will.
Law Smith
12:26
Test beta alpha alpha, beta TAs.
3
Speaker 3
12:29
Yeah, yeah, you guys are in the you guys are in the the because D
2
Speaker 2
12:34
Absolutely. nerd out on some personality. I mean, pulsar ourselves kind of expert.
Law Smith
12:41
Well, we do love the psychology behind, you know, a lot of hiring a lot of placement and like, just overall.
2
Speaker 2
12:51
About the one the other day, the LinkedIn one that you showed me, he found, I don't remember what it was, I guess it was oh, Chrome extension or something. And you just plug it into their LinkedIn profile, and it'll spit back. Like, it's more for sales, I guess, like, you know,
Law Smith
13:06
oh, it's definitely for sales. But, uh, it was,
13:09
I mean, it's what it had, it
Law Smith
13:11
was pretty accurate. It's called Crystal. It's a Chrome, Google Chrome extension. And then I think the the caveat is, the person needs to be somewhat active on LinkedIn, like, right, not just sharing, they got to actually write stuff in a post, I think for it to kind of aggregate right.
13:29
I don't do that.
Law Smith
13:33
Every No, no, maybe? I don't know. I'm, maybe I'm wrong. I don't know. Well, you at least post some people. A lot of LinkedIn accounts are like resume routes, or they're just updated once a year, and then kind of just leave it be. This had a breakdown of kind of like, I thought it was pretty accurate. No,
2
Speaker 2
13:53
I mean, it's surprisingly, I mean, consider I don't really write a lot of my own thoughts down. Are
3
Speaker 3
13:58
you talking about the thing that like, tells you how to talk to people? Yes. Yeah. Where it's like, you need to be aggressive with this person, or like you just a little bit more
14:07
than that. But that's part of it.
Law Smith
14:09
Yeah. If you open the
2
Speaker 2
14:11
rudimentary, you know, psychologically, evaluating people, but
Law Smith
14:17
it was basically like, mine was like I have Asperger's. Just get to the point if you're gonna ask me something or something like that. And I was like, yeah, yeah, that's kind of I'll talk to people who are hitting me up, but it's like, what do you what is it just let's get to it kind of thing. So I Yeah. And also said, try to have a joke in there because I will put some, you know, comedy related stuff on my on my post on LinkedIn, the show or stand up lies.
3
Speaker 3
14:48
I just show up half in the bag, you know, and they figure it out, I guess.
Law Smith
14:52
Yeah. So where are you with this app? And are you Minority Report that like Is this gonna solve crimes before they happen?
3
Speaker 3
15:03
Uh, no, that's a great idea. Maybe it's our time maybe the the crime of self doubt.
Law Smith
15:13
Well, that's fair. That's fair.
3
Speaker 3
15:17
Where am I? Well, we've been building it for like five months now. It should launch, you should get a little beta Tickler. I'm told at the end of the month, I think that's where shit, I think it's gonna be longer than that. But we've built a pretty interesting, you know, data set, we surveyed about 120 independent consultants, to build some of these theories that you need theories before you build a predictive Shomi there are no intelligent things. So like we we learned things like being a workaholic is self inflicted. And so it's part of your identity, you you associate your value with how hard you're working. And what I learned is that if you take a workaholic, and you try to tell them that that is a bad thing, like, you need to work less hard, and you'll benefit from it. Change your mindset, if you try to change the mindset of someone that self inflicted, bad things happen, it actually gets worse, right? Your burnout gets worse, your creative energy goes down, your job satisfaction goes down if you try and change their mindset if you if you give them boundaries. However, if you say look, you can be a workaholic, all you want, congratulations, do that ship between eight and five, and then cut yourself off. That's where the boost and creative energy job satisfaction comes from. So I guess I'm learning that there's different psychological profiles that you need to treat differently when it comes to new behaviors and new mindsets. No wonder I drive a bunch of people to emotional breakdowns while I'm working with them. Cheers to that.
Law Smith
17:00
Well, that's bad. I assume you're you're kind of a business therapist of sorts, when you're consulted. Sometimes I know, when you get in that role, and you are talking to people you might be the only outside party they can talk to about what's going on. Because no one else really get, especially if it's you're talking to kind of entrepreneurs, it's one of those things where no one really understands that plate. Even if you have your, your partner right next to you in life as your business partner. There, you're still delegating out and, you know, there's usually not a lot of time to kind of think about this, that kind of stuff. I'm interested that you so you have the diagnosis part with this app. And I have questions on that. But the bit changing behavior part. That's, that's the harder thing, right? Like you're just saying, how does how, how are you going to go you Inception
2
Speaker 2
17:58
them to make them think it's their idea? Yeah.
Law Smith
18:04
Yeah, like Elliott page,
3
Speaker 3
18:06
and make them pay for the advice. They usually follow directions if they pay for it. Okay, so So back if I tell you if I tell you to plan on Mondays law, you're gonna go and not really a planner. But if you pay me $100,000 To change your life, and I first thing I tell you is to plan during Monday's you're more likely to take my advice. So I don't know how to answer that. There's there's little there's little behavior changes, I think it needs to be small things and they need to happen one at a time. And that's, that's how I think we're gonna approach it is, you know, for a workaholic, there's 10 things that we've found to improve creative energy, reduce burnout, increase your life satisfaction, but do one of them you know, pick one thing let's hold you accountable for 10 minutes on Monday, plan out your week. Make sure that the next time you know a client comes along and wants you to do something that you know you don't have a package offering for say no. The next time you're you know, you you sacrifice your weekend to work say no to that. So little, little incremental things. I love the lack of offering part. Yeah, I
19:21
mean, no scope creep.
Law Smith
19:23
Yeah,
2
Speaker 2
19:24
that comes in everything you know, you're doing everything you're running their entire business. Yes.
3
Speaker 3
19:30
Scrambling does a guy that don't get no love. Yeah, exactly.
Law Smith
19:33
Yeah, chasing basically chasing waterfalls. Mm hmm. Exactly. Yes. That 2019 95
19:41
rusty old man. Oh, nearly double the Daily Double.
Law Smith
19:46
Yeah, so that's interesting. I definitely was a person that would do that wired. Okay, I'm gonna fucking revamp this shit for myself, and I would try to do too many things at once. Habit wise, and then they fall apart. So I agree with that approach is, you know, baby steps to the car, baby steps and sidewalk.
2
Speaker 2
20:12
Doctor, I guess, business wise have it down on paper. Let's all be on the same page is what we're doing here. Yeah, that's simple.
3
Speaker 3
20:19
Yeah, well, I guess it I guess you know, you shouldn't try something new until the thing that you're trying has become habit like I've been planning a Monday has been my planning day for years. But for a period of time, maybe a year, it was really hard to just block out all of Monday and tell clients like, I'm not talking to you. Because Monday is my planning, I use entire the entire day of Monday to plan my week, which usually turns into playing golf or like doing shit I want to do, but I get my plan done. And so I guess like before you try and go do something else, some new behavior, make sure that thing that you're doing now has really caught on and feels natural.
2
Speaker 2
21:05
Yeah, cuz they're paying you to do it. If you're charging somebody to do something, and you're like, Yeah, I'll figure it out. It might not be awesome. Whatever that Yeah. Well,
3
Speaker 3
21:15
that's that that's really linked to. So so something like imposter syndrome is not self inflicted. You don't, you don't inflict upon yourself that you're not worth it. You, you get that from your surroundings, you get that from someone telling you that you're a piece of shit. Or you get that from talent from saying, Hey, it's 50 grand, and I'm telling you, Max, I think you're worth 20. It's not me saying I'm not worth it. It's it's self inflicted. So in those cases, in those cases, you do need some mindset work, you do need to work on like, hey, we need to, we need to load you up with all the success stories, keep it in a journal, keep it I keep I keep mine in a desk, I print out the great emails people send me and I put them in my desk. Because you know, our mind is going to keep the negative stuff at the top. And that's the stuff that's going to tell us we're not worth it. And so we need, you know, we need a mindset change. But so you know, those are anyway, but one of the other market forces that contributes to that contributes to that is when clients pull you in different directions. They say, I want to pay you for this thing over here. And you're like, yeah, yeah, great. That'd be great. Because we're afraid and hungry. So we take that deal. And now we have to spend all this time trying to learn something that probably decent, but not great at. So it's these market forces, external things that pull us into like, I'm like, actually paranoid that I don't know what I'm doing. There's probably some truth to that.
Law Smith
22:50
Hmm. Yeah, there. Well, wouldn't you say part of that? Imposter syndrome is lack of self awareness of sorts, like, what are your where are you? With your skill? Um, are we're,
3
Speaker 3
23:06
I mean, I don't think so. I, and all of these things everybody has, it's not like, it's not like you don't have imposter syndrome. It's a percentage overwork, you're right. It's just like, where are you on the spectrum. But, like, I get, I get my imposter syndrome from getting nose like I do a lot of sales activity. And I alternate week. So I do a sales week like today I did five sales calls new people. And mathematically, a lot of those aren't going to work out. And even though I'm confident even though I've been doing this for seven years, I've got, you know, all the all the positive reinforcement in the world. In that day, in that time, two calls just don't and I'm like, Wait, am I even doing the right thing? So you know, it,
Law Smith
23:58
can I can I throw something back at you with that example that you taught, you kind of told us via your book is kind of track your results measure, measure what's going on. And so you can now you have seven years of data gone, alright, if I do five calls, probably one of these is legit, you know, or whatever that hit rate is. And now you have the data to kind of look at it in a similar respect. You're talking about Mondays becoming your planning day, when you're changing behaviors, right? You're adding, I need to add this good behavior in to set me up. When you first initially do it. I have to remind myself if I'm doing something like that, that this will get easier, the more I do it. So the first Monday probably took all day, right? And then the next Monday, a little bit less, a little bit less and you got to process right. So you over time, you figured out that process kind of by doing and the same respect where you you can counter that That kind of, I call it kind of like a it's a xiety in the sky kind of thing, where it's just kind of floating around, where you're doing all those calls. At the end of the day you go, what am I really doing this, but now you have enough track record to look at it and go, Okay, this guy is not gonna fall down, right?
3
Speaker 3
25:20
Yeah. Well, I mean, you need to reflect like, even if, even if it is going poorly. My emotional state when I know exactly what's going on, I don't know why it happened. I know the numbers, even if the numbers are all zero, how do you 10 calls, none of them work out? Well, they're all a complete disaster, if I know why I'm very confident because I can do something about that. On the on the flip side, if I do 10, calls in eight go extremely well. I'm still dog tired at the end of it. And I'm like, what I'm like, I'm friggin lost. I may be excited. But the next day, I'm going to be burnt out, I'm going to be unaware of where I'm at for my goal. So I think your performance is irrelevant. If you don't take time to reflect, and that's what Monday is for me. It's, you know, how many how many calls that I have? What went well, what didn't go, well? Where am I according to my plan, and yeah, I have years of data that says you know about what I should be, but even when I'm behind, it doesn't make me more paranoid or feel like I'm not worth it. I don't get the imposter syndrome. From that I get the imposter syndrome from simply not being aware of where I am.
Law Smith
26:29
Do you have to figure out that self awareness part of you, were you like, I know, you said you haven't on Monday, but it sounds like you do it a little bit at the end of the day as well, to go. Like, I think I think changing behaviors a lot of the time or creating solutions creatively. You know, it, it comes out of frustration point of going, I don't want to be in this. Where I'm at right now. Well,
2
Speaker 2
26:55
how about the printing out of the nice emails? That's something that law and I talk about all the time, if you're working, doing digital stuff, you don't really like produce anything tangible at the end of the day. You know, you're kind of just moving your hand around. Most of the day clicking?
3
Speaker 3
27:16
Nobody layout is you on the shoulder like, Hey, you changed my life, by the way. All right. And you don't see you don't like see it. Yeah, there's no you don't get that. You don't. Yeah, exactly.
Law Smith
27:27
That's why I like to resell in the reporting. Look up fucking awesome. I'm doing for you. Yeah, kicking ass. That's why I
2
Speaker 2
27:35
show up at their door. Jordy you still don't have a physical thing of it. That's why I want those. Take a picture and then you print it out and you put it on your desk and you have old desk full of all the fucking
Law Smith
27:47
good I did. I Well, in our old office, I used to hang up all the things
27:51
that caught all those middle finger pictures.
3
Speaker 3
27:53
I used to, like, have that thing is like I get I get a life changing email from somebody, the client, we my business partner interviews our clients at different times. Because now I've learned that that gives me confidence. So now I manufacture confidence by having my business partner periodically interviewing old clients and new clients. And just like reporting the good stuff to me. The good one guy was like back one guy was like, Yeah, was that the good feedback loop? Yeah, just I just want the good stuff. Yeah. shitty stuff. Don't Don't tell me about that. But he was like, Yeah, I went from charging two grand 25 grand a month. And I complain the whole time, and you change my life. And, you know, thank you for that. Now, I forgot about that within 24 hours. Like, I didn't, I didn't like celebrate more than I usually do it like nothing really changed. I was like, Yeah, Cool, good. Now, on the other hand, I got I got this client that loves me. But something happened and I started to get paranoid. I'm like, oh, maybe maybe he's gonna cancel like, I don't think he appreciates. It turns out it was fine. But just the just the possibility of someone having a negative experience with me kept me up for dates. There's like a three day time period before like, when I got the email got me paranoid too, when I actually spoke to him. So why is it that we let just the idea of something negative impact us so much and life changing positive things go by like that? We pay no attention to it? I don't know. Yeah. But the point is to your app, no. Well, I think I think what what we're finding is that I am a certain psychological profile that is driven by the feedback that I get. Maybe part of that being an only child. But I am driven by the positive or negative feedback. It sets my motivation it sets my tone, generally it's positive, so I'm a fucking racecar. But I can crash into a wall if one person's like You know what? I don't like you. And that's a certain type of psychological profile. So the point is to understand what sort of mindset tricks, behavior changes are most effective for particular profiles. And likewise, what type of advice to stay away from because it could work for other people. It could work for other people. But for you, it's actually going to make things worse. And that's where I look back on my career and helping people and I can see those times when I was trying to change workaholics mindset, and it had a negative, it had a negative effect, because they're actually doing something that I perceive is good for them, Hey, you didn't work this weekend? You know, and it actually makes them more paranoid, more dissatisfied in themselves. So it you know, everyone's different. And I guess that's the that's the point. And learning about those differences is something cool that that I've gotten into this year. Love it.
Law Smith
30:57
Yeah. It's, it's really, really get it when when you said as an example, someone doesn't like you. Do you take it personal? Do you take it professional? Or both?
3
Speaker 3
31:07
Definitely. No, there is no, there is no personal professional barrier with me. I'm seeing
Law Smith
31:12
if there's a compartmentalization of this. Like, no, it's all
3
Speaker 3
31:17
personal. Yeah. I consider everyone a friend. And I am, I consider it a personal failure when people don't see the value. So yeah, I mean, that's a and I think that's, that's part of the psychological profile of the imposter.
Law Smith
31:38
Mm hmm. What we wouldn't, we wouldn't be
3
Speaker 3
31:42
doing what we're doing. If we don't have like, starting with the assumption that we all have a careers worth of experience, we have tremendous value to provide. That's the assumption. You're not in the study. If you're not providing tremendous value to people, you wouldn't make it as an independent consultant. So why is it that we don't feel worth it when our customers deem you worthy and pay you? People can't take the study if they're on the street starving, so someone found you worthy. Why do you not agree with them? That's the That's the question.
Law Smith
32:13
On the flip side of that, do you have the Dunning Kruger in there? Were the I mean, you're a bit younger than us. It's the opposite. Yeah, I don't know what that means. It's the opposite. Imposter syndrome is talking about Dunning Kruger? Well, I just I like that there's a yin and a yang on the imposter syndrome. The Dunning Kruger is like, you think you're an expert on something where you don't? You're not actually one, right? You watch like YouTube video, and you're like, I know everything about Google ads. You know, but you don't really you don't you just can fake it, maybe through a conversation probably and talk your way. But there's, I feel like the generation behind us has a lot more of this going on. We're, I don't know, it might be an ego thing could be an age thing, honestly. Well, I've
3
Speaker 3
33:03
never come across, I think really, I mean, first of all, I don't know how long you're gonna last, if you don't know what you're talking about, which is part of like the, hey, in order to play this game. It just exists. Like, you kind of got to know what you're doing. Now, sure, some people slip through the cracks. But the actual thing that we look at is the jack of all trades profile. The Jack of all trades profile is the people that say I need to get into everything. Yeah, you know, they do everything in their business, everything, everything that could be done for their clients, they try to learn it. So they spend so much time getting broad, they never go deep. And that's where you get caught a lot of times going, Okay, I have 100% of my mental effort. But because I'm trying to be an expert in everything, you're really not, you're a generalist at best in a lot of these areas. And the client then goes, alright, we really need this more than everything and you step up, like like you're, you know, like you're a knight in shining armor, really, you're a piece of shit in that category. So, so like that, that happens unintentionally, because we're trying to provide value to people. Whereas the market has become so complex that you need to specialize. And for those for the jack of all trades, and by the way, that's another that's another like market inflicted thing. Because it's clients pulling you in different directions. It's not you saying,
Law Smith
34:34
right, here's another service we need that's adjacent to the one that we got. Yeah,
3
Speaker 3
34:38
exactly. Because clients are telling you, they want to pay for that. So it's not like it's not your fault that you're like, oh, yeah, sure. Let me let me take a look at that. And then and then you get good at it and then you get good results. And then clients say good thing about you. So in your mind, you're like I know SEO. Mm hmm. In reality, are you the best person to help them with that? No. Right. So no We're looking at
Law Smith
35:00
no that's a and people forget people proudly say they're a jack of all trades which they forget it's a Master of None is the end of that yeah yeah I yeah but you know you don't know I
3
Speaker 3
35:13
am against the I am against the jack of all trades do everything for every one thing
Law Smith
35:20
so if anybody can take anything away from this do nothing for no one ever double it double it
3
Speaker 3
35:28
yeah actually do nothing anybody a double the price yes the less we just talk about doing it don't even believe we started
Law Smith
35:36
this with some some dick jokes that were very light and that I felt it was getting too heavy. So plus we have to we have we have to skedaddle but I I'm very interested. I know Eric is too. Yeah, how this is gonna play out and I assume it you know building an app like this is like building a custom home you know, whatever the date you think it is, like you said it's probably doable. It's gonna take a while longer but it'll be worth it.
36:07
I'll be here when it's ready. I know that
Law Smith
36:11
you see I'll be here no paintball injuries or anything because are you still doing the paintball
3
Speaker 3
36:17
I officially retired man I hung up the I'm all golf now. Hashtag all golf. All my friends and for all my friends and paintball out there. Golf man, check it out.
36:31
They're gonna do a drive by on your house, right?
Law Smith
36:34
We've heard of golf. The whole we live in Florida. Remember? We're shit. Hey,
3
Speaker 3
36:40
we're, uh, I'm I'm going to be in. I'm going to be in Florida. March 11. Through like the 16th in like two weeks. What part of Florida that's big. I am going to Longboat Key.
Law Smith
36:55
Okay, that's close to us. It's been an hour. So I think it's about an hour away. Near Sarasota. Yeah, Sarasota. Yeah. It's not bad. Yeah. We'll have to we'll have to figure out a rendezvous.
3
Speaker 3
37:08
Yeah. Golf Course. Yeah,
Law Smith
37:12
you already got that planned out? streamsong
3
Speaker 3
37:14
I think I think I think I have to either start planning it or have it planned. I don't know. But yeah, my goal is to play golf every day.
Law Smith
37:23
That's doable. Look up streamsong It's a drive but it's like phosphate mines that they made into a four star hotel like four or five star hotel resort but it's the only real undulation the real Hills you'll have in Florida.
37:41
Fly golf course your golf there. Yeah. It's
Law Smith
37:45
for golf basically for golfers. Huge development. It but it's it's probably an hour and a half drive. But it might be worth it.
3
Speaker 3
37:56
And I hear I hear it's gonna be it's actually vacation for people during that weekend Sarasota so I screwed that up.
Law Smith
38:04
It's Snowbird season, man. It's gonna be you're gonna have spring breakers that your soda is vacation. We got everybody like yourself coming from the north. You know, coming down here. So we welcome in. We're the most American state I say.
38:19
I grew up in Florida, man. I get it. I grew up in Jupiter.
Law Smith
38:21
I know. Tough living. Yeah, I get the mud accent the mean the mean streets of
3
Speaker 3
38:27
Jupiter. The Mean Streets. Living Yeah. Beach man, you sand everywhere. It's tough growing up that
Law Smith
38:34
your golf car breaks down on that island. You're fucked. That's isn't Robert Kraft got a handy anyway.
38:44
Yeah, it's a PR disaster. Yeah, but I don't I'm
Law Smith
38:47
actually I'm on his side. His wife died and then he was just like, Hey, someone take care of this.
38:53
So loss. It's all right. Craft is on Jupiter.
Law Smith
38:58
Jupiter Island, Florida. Got it? Yeah. Right. Who's having a stroke now? No, I got it. Um, I
39:07
think I got it.
Law Smith
39:09
Max. We love our dog.
39:10
Yeah, no, I got
Law Smith
39:12
it. Yeah, so cheating if it's your dog. What's it called? Thanks for coming on. As always entertaining and meandering windy road, have an interview. But
3
Speaker 3
39:23
are most people just meandering? What? Like, what we played me back so many times.
Law Smith
39:29
You're an interesting cat. You figured you kind of figured a lot of shit out early. And you're trying to impart that knowledge. I think you get to that wisdom stage where you're at even though you're young in the game, but you're, you know, it's I'm interested in people that are willing that have been successful and are willing to kind of impart that to the audience. We know.
3
Speaker 3
39:52
Well, I hope your listeners don't don't get sick of me but you know, I really enjoy the residency. Thank you. See you next time.
Law Smith
39:58
Yes. You're Celina.
40:01
yeah
Law Smith
40:03
our hearts will go on alright
