#388: How To Be A Sexy Planner Because Spontaneity Is Overrated
Eric and Law chew the cud w/o a guest on this episode about our new BFF Kenny Loggins, spontaneity is overrated and impulsive, how planning is the key to relationships and business, and cutting your sleeves like Belicheck
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https://squarespacecircleus.pxf.io/sweatequity
Sweat Equity 🔗s
Linktr.ee/SweatEquity
Hosts’ Eric Readinger & Law Smith 🔗s
LawSmithWorks.com
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SUMMARY KEYWORDS
talking, thought, kenny loggins, kenny, people, fucking, cut, sweat equity, episode, podcast, called, hoodie, planning, bit, spontaneous, material, hear, squarespace, driest, christmas gift
SPEAKERS
Law (75%), Eric (19%), Speaker 1 (1%), Speaker 2 (1%), Speaker 3 (<1%)
Law Smith
0:00
All right. So you're down. You're down that Jerry Jones photo 57 threw
0:08
you off
Law Smith
0:09
okay, whatever. I'm for segregation not really desegregation.
0:13
I don't even know what you're talking about.
Law Smith
0:15
Dude. Watch get up, okay? What it's for unemployed people. The show on ESPN, it's after SportsCenter.
Eric Readinger
0:24
This literally are telling you what to do with your life.
Law Smith
0:26
This is sweat equity. The number one comedy business podcast in the world.
Eric Readinger
0:33
Very enthusiastic that time. I'm a little look, I'm going to another award by the way,
0:37
we won another award. What a word did we win?
Eric Readinger
0:39
I'm gonna the Lux life global Excellence Award rankings.
Law Smith
0:43
Damn, it's like Lux life has a crush on us. I don't know. We've won so many awards with them. Hey, this award winning podcast is on iTunes Apple podcast app, Spotify. Your mom's Sony Walkman. That yellow one, you know that? Yeah, it's not waterproof, but it water resistant. She
Eric Readinger
1:01
wants it back.
Law Smith
1:02
We're beefing up. We're getting girthy with our YouTube page. And all those links will be in the description of this episode. Got a little link tree action. Oh, your link of Zelda link. I'm rocking. I'm feeling rough. Whoa. I'm going through puberty, guys. It's alright. This episode is sponsored by Squarespace the all in one customizable drag and drop. Website creator build an online store with with Squarespace good customer support, like legit customer support. I know people I can't stress that enough like in the age of bought customer service. They'll actually get back to you and try to work the problem out with you. Yeah,
Eric Readinger
1:49
if you need it. If knowledge base, though, is there, like 99% of the stuff you want to ask is already there. Oh,
1
Speaker 1
1:56
the forums are great, because there's Squarespace nerds that have answered everything as well.
2:00
And you want to be a fan of the forums. If you want to be our BFFs
Law Smith
2:03
subscribe to the pod rate us give us that five star and share it with a friend. Maybe you're talking to your family at Thanksgiving. Someone's trying to get their hustle on. Hit him up with this podcast. Let's get going.
2:21
It's called sweat equity sweat sweat. Sweat, sweat you are listening to the sweat equity podcast. Sweat equity. Thanks peasy.
Law Smith
2:49
So I'm the voice over by beasy colons,
Eric Readinger
2:54
semicolons, colons colon backslash. Thank you
Law Smith
2:58
on a previous episode what probably two months ago Yeah.
3:03
So we made him get a good one.
Law Smith
3:05
So I've been trying to step up our game been working on a lot of our sweat equity stuff.
Eric Readinger
3:11
Yeah, me too. No, no, I'm using
Law Smith
3:13
him right there does get into that. You never do it insecure. I don't say that at all. You do a lot of stuff. Why are you okay? Do you need help? Is it the belcheck Sweater doing it to you? Yeah,
3:30
maybe even currently, you cut stupid officials
Law Smith
3:33
of Buccaneers hoodie and make it a Bella check one
Eric Readinger
3:38
I want credit for when ever somebody everybody starts cutting their shit their bucks stuff like this, like all jaggedy because it's like, the way the buccaneer would cut it. Oh, I did that first. I did that.
Law Smith
3:52
I didn't get that at first. I really thought you're going to double check all the way
Eric Readinger
3:55
it is. But also I did a shitty job cutting the sleeves off, right? Yeah, that's what I want credit credit for it.
Law Smith
4:02
Well, you know what's funny, I most wore a cut off raise shirt. I have a tip of a razor that looks like complete dogs. I look homeless with it. You know, the t shirt you wear it the t shirt pick cutting it the sleeves off. It's there is an art to
Eric Readinger
4:20
it. Yes. You know, you got to watch the nipple zone.
Law Smith
4:23
Nip zone. That's number one. Because especially if like you cut you cut the sleeves off a shirt t shirt and one nips out and the other isn't and you're always like we'd have to I swear to god well then you empathize but over
Eric Readinger
4:38
you're even
Law Smith
4:39
but like a chick with a tube top you know she's always adjusting their tents and stuff like
Eric Readinger
4:43
totally on subject. What
Law Smith
4:45
do you what you feel like you're always having to adjust your tents. If your nips showing now the hoodie not a problem,
Eric Readinger
4:51
right? I just adjust my tips for fun.
Law Smith
4:55
Are you going to run some routes with that hoodie on because that's the new thing. I don't get that one. Uh, in July in July and August, I see the NFL players practicing with this like, it looks cool, but I know how gross it is outside in Florida.
Eric Readinger
5:10
Yeah, I mean, that could be anything. I mean, there was receivers usually aren't trying to lose weight, so it's probably not that but I mean,
5:17
it's definitely just a look cool.
2
Speaker 2
5:20
Yeah, I guess a lot of guys do that. All right cool a lot of stupid shit like the gold chains. I can't believe guys were gold chains hanging out of their jerseys. It's like, dude, do you want to die? Yeah, somebody grabs ahold of that thing. chop your head off or long ass
5:33
dreads? Yeah,
Eric Readinger
5:35
definitely on offense. Stupid.
Law Smith
5:37
Is this camera wiggling because of the fan?
Eric Readinger
5:40
Wow, it is.
1
Speaker 1
5:43
That down a bit. Where you get your single shot? You don't know you don't move. You're wiggling. Good. Wow.
Eric Readinger
5:54
Okay, well,
5:55
do you want me to turn that off?
Eric Readinger
5:56
Equate candle chairs? That'd be great. You're the one who can roast to death. Now on the other hand, I'm quite comfy.
Law Smith
6:04
I don't know I'm going through menopause or surfing temp. You're kind of like a frog. You just don't know that. You're a tree frog man. Nothing bothers you. You just got sick. And I was surprised to hear you say that.
Eric Readinger
6:18
Oh, yeah. Yeah. I wasn't as sick as long as you were.
Law Smith
6:22
Yeah, my, my sinus infection, whatever this is it first off, I feel like a purse having it. Because you're like, I've only told like you. Because first of all, no one gives us like, without, like, if you don't get sleep, and you come in the office, and you're like, Man, I'm so tired. No one gives a shit. It's like complaining about back pain. Right? You know, everybody's back hurts fucko. And guys, we have an overcorrection.
Eric Readinger
6:49
Right? You wouldn't even know about it. Unless we had plans. Right? That I was like,
Law Smith
6:55
yeah, if you're like, Hey, let's go rollerblading. I'd be like,
Eric Readinger
6:58
I don't think rollerblading because of my sickness. I'm sorry. One
Law Smith
7:02
of the wheels out of my row seat. There, it's messed up. I'm not gonna be able to do any inline rails or any of that. And like, women have now gone so far about complaining about their, their boo their man boo. Oh, being a bit being a bitch when they're sick. And it's like, yeah, we don't deal with this. We don't have a once a month checkup. Like, we don't run into
Eric Readinger
7:30
that you don't have the built in sickness ones.
Law Smith
7:32
You guys have a lot more experience worrying about your own stuff. Right? Complicated. We're
Eric Readinger
7:36
not paying attention to things until it grows out of us. I was at a hernia.
Law Smith
7:41
Speaking of being a little misogynistic. We should back in. Sorry, like a prolapsed anus.
Eric Readinger
7:46
Yep. Just take your knuckle and just
Law Smith
7:49
you are the pink soccer podcasting. Thank you. It hasn't been said enough. Thank you. I know right that though? The pink soccer podcasting?
Eric Readinger
7:58
Yeah. Eric the pink suck have podcast ever. A prolapsed anus?
Law Smith
8:06
Like, like your mom's house live shows? Yeah. And you're like, oh, fuck, I can't eat. It's a good
Eric Readinger
8:15
warning. For people that can happen. It'll go stick and stuff up there.
Law Smith
8:22
Yeah, well, apparent you. Apparently. If you're, you know, if you're in the 80s in a doctor in Florida, you deal with a lot of people putting stuff up there. But you mean in? I've nothing to back this up. 80s in the ad in the 80s. The cocaine days? A lot of guys doing poppers. Yeah, getting exotic cars to get up there. Well do it. You think Bruce, do you think that's gonna work?
Eric Readinger
8:50
Yeah, I think I could do it.
Law Smith
8:54
what to call it? You know, the misogynistic thing I went on stage last night. Sometimes you do stand up and you write a bit. You write out the material ahead of time. Yeah. You know, the big trap is you write something that day or on the way to do a set. And your life is pretty good. I'm gonna do that.
Eric Readinger
9:14
No, no, that that's good. No, that one I can I'm gonna do that. That should yeah, that one definitely is good.
Law Smith
9:19
That should and those should always marinate a little bit more waiting to happen. But the thing that's cool about standup is you're like you're playing to the you want to play in the comics to that you can play the audience you can do material, you know, it's gonna work after a while, right?
Eric Readinger
9:38
But you're right. The comics are the real barometer.
Law Smith
9:41
Well, I was thinking about it's like Rotten Tomatoes. You want to get both scores up. You want the critic score and you want you want the audience score,
Eric Readinger
9:48
right? Is it the audience score so good, because they're all retarded. And there,
Law Smith
9:53
there can't be a 20 point difference or there's something fucked up. Right, right. Like, if I'm making the comics in the back laugh I'm Not really progressing by material, because it's probably going to be pretty gross or just really
10:07
you're gonna go the other way with it, or I was
Law Smith
10:09
gonna get the inverse if I if I'm playing to the crowd like playing, doing cheapy tricks, right and I stuff the back of the room, though you won't grow. Yeah, there'll be like cool. Good job.
Eric Readinger
10:23
Yeah, you don't want to be a Michael Bay movie. Right audience scores through the roof critic score. That's all good. Yeah, you want to the you want to be all want to be transformers,
Law Smith
10:33
the wall painting game fucking rules. I just watched it the other day and still love it. But it's that thing of like, I went up and I go, I have a good thought. I have a couple of bullet points in my head underneath. And then they just wipe away. And then the thoughts there. So I went up and I was I just I've been having this thought for since like, we've talked about it on the show. Yeah, I'm like, and part of me goes. My buddy Nick cough who's been on the show. Comedian Nick cough. Who's opening for Larry, the Cable Guy. It'll be in the area in January. If you want to go. We can go backstage. You can see how I saw Larry, the cable guy being as frustrated as any comic. But he's like, god dammit. There's drunk people in my green room. Can I come in here? Looks like you own my green room. You can do whatever he wants, please. And then he just bitched about all these drunk people in this green room for 10 minutes. And I was like, that's amazing. Like, no matter how famous you get, comics will still just like in money. Comics will still just be like, like a sign that said,
Eric Readinger
11:39
I guess it's a good thing that you didn't throw them out. Or you didn't make a big scene. He just left the room.
11:44
He's a good dude.
Eric Readinger
11:45
He's just seems like a
Law Smith
11:45
good guy. Well, you started in the Tampa Bay area as the care automatic pass. So you always get these probably get these people that he hasn't seen forever coming in and bringing groupies
Eric Readinger
11:56
Oh, nevermind Tampa.
Law Smith
11:58
Great at any rate. So I went up and we talked about on the show a lot. Men get labeled bad communicators. Right. But women fucking are terrible at it. Yeah, they're like, like
12:17
they're trying to do here.
Law Smith
12:18
They Well, first off, I knew I was going to dig myself a hole
Eric Readinger
12:20
onstage throwing me into this hole. We
Law Smith
12:24
don't know this is this is what I talked about on stage. Okay, but we've talked about it throughout the years on the show. Just the frustration that because we'll get we'll get the we'll get all the punishment of it. When it's not our fault. I'm speaking broad strokes, but I'm saying like, all right. Hear me out. That feeling that you got a fiance fine, whatever and do it placating dude. pandering bear I know what you're doing. You're a panda bear. So
Eric Readinger
12:49
you guys was written before the show?
Law Smith
12:52
No, no. No, I actually after this episode, I gotta go show her a good Christmas gift for you that I found stumbled upon on PornHub on Craigslist. So no, I amazing. I knew I was going to try to do you know like bill burr is the best at this like he'll he'll give you a he'll give you a statement that most everybody's like now
13:18
and then write hill and then come back. And yeah,
Law Smith
13:21
when you on the opposite side. The best vide has I mean the Philly rant for sure. But that's different. I'm talking like the sinking cruise ships, the racist, the racist Clippers owner. Right? Like, where he's like, basically, like being a social attorney of sorts kind of in line.
Eric Readinger
13:39
By the way, this is what we do. And we don't prepare. We just repeat other comics bit and explain them and talk about them anyways. Yeah,
Law Smith
13:45
no, I'm setting the table baby. So my theory is just like, how many fights have you been in over text messages with your guy friends? None. How many of how many of you been in with women? That many do you aren't such a pandering bear? That man like cuz she's in the other room who your your boo never
14:10
was hurt.
Law Smith
14:13
What you know, like, I was like, or how about this? You're in an argument. You're arguing about? Like, let's see like, you didn't clean up the house. Right? Okay. You said you were you didn't do it. You You were cutting sleeves off your shirts. Instead made a bigger mess. Right made more money, right? You're getting to fight me cool, Eric. And then you get no deep. You're getting in a battle. You're getting an argument. And I'm always I always am sticking to what we're talking about. I go I will clean it. It's not a big deal. My bad. Sorry about that. I had I had to cut some sleeves off my shirt. It was really important that I do that. But women will bring up every bad thing you did in the room. relationship in that fight.
15:02
I've heard of that, you know? Yeah.
Law Smith
15:05
And depending on what kind of day it is, like there'll be you'll be arguing about that. And then later on, it'll be like, Oh, she's she's really upset about like abandonment issues or not listening or something. It's like a bigger thing.
Eric Readinger
15:19
I can see that happening. Maybe? I don't know. The bid the bid.
Law Smith
15:25
You're the worst did this. You are king improv? Yes. And Master the pig soccer pie.
Eric Readinger
15:32
Oh, you don't know about something? It's just hard. Well, no, you know nothing about it.
Law Smith
15:37
Well, holler if you hear me, just on the whole you've heard of this being a thing. Sure. Okay. Yeah. Okay, because now I'm starting to think I'm crazy and just went up on stage. Maybe yours started sounding like a men's right activist. Well, the part of it was
15:54
a little apologize after the show. And
Law Smith
15:58
part of it was this was an old thought I had that just, you know, just spinal tap right into my memory. But if you ever hooked up with a girl, she's like, are you gonna come yet? And you're like, Jesus Christ. What? Why? Why? It's why are you yelling at me? Do you think that makes it easier? All right. Let's
Eric Readinger
16:19
play this. Keep playing it out.
Law Smith
16:22
No, I mean, I have you had that scenario. Like an aggressive like, come on.
16:28
Love. Like I remember.
16:32
Oh, man. Well, you come quick. Probably. Maybe. You're quick comer.
Eric Readinger
16:36
Thank you. Pink sock of quick coming. Yeah. Well,
16:41
you know, sometimes you have whiskey dick. It's
Eric Readinger
16:42
quite the mouthful.
Law Smith
16:45
Sometimes you don't hunt intended. Sometimes you're not. You know, you can't finish the job kind of thing. No. And, but I've had handled numerous ladies of the night. Those are prostitutes. Ladies at night, ladies at night, sometimes day. Lunch break action. get really frustrated and then like kind of yell like that, huh? And I'm like, and you're vulnerable. At this point
Eric Readinger
17:15
in Do you have a time estimate? What are you talking about here? How long are you talking?
Law Smith
17:19
Oh, I'm definitely like, it's definitely like, let's say 20 minutes is probably good. Right? 1520 sesh.
Eric Readinger
17:28
Yeah, beyond that. You know,
Law Smith
17:30
it hurts. It probably hurts them. Maybe. But, you know, sometimes it just doesn't happen board. Sometimes. I'm thinking about this material I'm doing right now. I'm gonna see this. No, and I'm like, I want to be like, you're so vulnerable in that moment. You're like, I'm inside you. Please don't do I don't need fucking Nick Saban. Right like Coach yet?
Eric Readinger
17:53
This isn't Bobby nighttime. It doesn't fucking break me down. Build me back up.
Law Smith
17:58
She threw a chair while on top still. Yeah, it's crazy. kind of run in? Yeah, I just I, I thought you maybe you had that experience of getting yelled at for. I just just that I started laughing because I'm like, What do you think that's gonna do? Like, are you serious?
Eric Readinger
18:17
Maybe they just hope that's what you're waiting on?
Law Smith
18:19
That I was like, Do you think I'm staying? Do you think I'm like, right? I mean, you're not even choking me? Or do you think I can just hold it? Right? I've been trying to do it since since I started since you've walked before you walked in place. Like, I thought I was gonna pop too early. Right? Because you're doing that game. You're like, yeah, here we are. You're like I don't I don't want to make this 45 seconds but it could be and you got to baseball your way out. You know, grandma, whatever. Whatever your trick is. I think well yeah. If your grandma's hot Don't do that. Never okay, what look sometimes we have guests and those kind of interviews Yeah,
Eric Readinger
19:03
Grandma episode flow by
Law Smith
19:05
man, let's, let's talk about leveling up this show. I just want to do some business stuff. Never use that. intro music How long did it take you to do that? Honestly.
Eric Readinger
19:19
It took a couple hours. The first find the music.
Law Smith
19:24
Now I've got notes. Sure. Yes. Which is not fun. Because I know because that sucks when you make something like I was like I sent you like here's the new thumbnail I think we should try this template out. Yeah, but if you're like this is blows I'd be like ah, now like I liked the new intro. But is it us? I don't know. Is it the show? I think it needs some synth. I think we've really got to get back to our core values, or mission statement or vision.
Eric Readinger
19:51
Well I'm really glad value proposition and pay for that music. Because you can hear it sound like a little bit off on the light It'll be the melody of it. But it's like because I had to cut out a really the audio mark.
Law Smith
20:08
Oh, you did? Yeah. I've been doing this for this reason I didn't do that with stock graphics. I was like, I'm not paying for this. Yeah, just I'll just make it work. I'll just copy and paste.
Eric Readinger
20:20
matching the color on each part of the lens. That's
Law Smith
20:23
what I did no way with a lot of stuff. Yeah, because sometimes you're like, this will be easy to edit, to work around the watermark because I only need this one part. Yeah, sometimes. Other. I was trying to make kind of a cassette tape, kind of keep into our late 80s, early 90s kind of vibe. And put the episode on a cassette tape like a mixtape?
Eric Readinger
20:45
Well, you sir can feel free to go and find some music.
Law Smith
20:50
Well, here's my problem. I I am not musically talented. Neither my Well, you look like a composer compared to me. Are you gonna hurry up now? Yeah. Producers do look like Assassin's Creed.
Eric Readinger
21:09
I need my glasses. I need a pencil beard. Okay,
Law Smith
21:13
really changing the look? Yeah, you should go like DJ style. From now on.
21:18
Okay. load pull me Do
Law Smith
21:20
we want to level up this show? Right? I think we're both individually. We're not doing the show, trying to at least spend a couple hours kind of working on these little things. Like, let's get it on YouTube. Let's focus on the YouTube channel. This thing YouTube. It's here to stay pretty big. And we've ignored it for way too long. We got to get good guests like oh, God, I should have led.
Eric Readinger
21:47
Oh, you didn't even talk about oh my god. Oh my god, where you start a
Law Smith
21:50
new best friend. And I'll look let's do this. Whoa, I want to ask them to come on the show. I'm going to send them the video because I've already sent them. I've already sent Kenny Loggins a DM Yeah, so everybody did these. Insta fest dot app will pull your whole Spotify. Like your basically your wrapped for the year kind of thing. Yeah. And it'll create like a fake. three day festival flyer with all your favorite like stuff he listened to the most. It's pretty cool. Pretty interesting. I saw those popping up. And I was like, I'm just gonna make one that just says Kenny Loggins over and over and over with a couple of like, you know,
Eric Readinger
22:33
can you log into paint your mom? DJ log? Yeah, a few weeks here and there.
Law Smith
22:38
It's log. It's log. Felt good about that one. Ren and Stimpy. Oh,
3
Speaker 3
22:42
yeah. Everybody loves it. Loves the log.
22:47
It's log, it's log I would.
Eric Readinger
22:52
I wouldn't have even got that much. So don't be on the electric fence.
Law Smith
22:57
So speaking of like, time, this is what I call flex time where I can't go to sleep yet. I gotta figure something out. Are you looking at the camera for your own? Like you Chris, that joke?
Eric Readinger
23:09
Somebody out there loved it.
Law Smith
23:11
Okay. You look like you look like the bad guy in an ADT commercials because they're all white now.
Eric Readinger
23:20
Right? Got your white guy break into that it's only gonna be a white guy. Only white guys. Breaking commercial, just like your neighbor could be anybody breaking into your house.
Law Smith
23:30
And so I posted it and tagged Kenny Loggins on it. And that was like Monday, maybe? I wasted probably 90 minutes trying to make this graphic. Speaking of like, taking stock, like and just trying to emulate it the way you want.
Eric Readinger
23:45
I was worried and you're like, I'm alright. Nobody worried about me. Oh,
23:49
wow. really stuck the landing on that one. You got two jokes in this time?
Eric Readinger
23:55
I did to joke
Law Smith
23:55
that's a record. So last night, I saw that Kenny not only liked it the official verified profile that he shared it in his stories. Oh, that's cool. I didn't know that. Yeah, well, I sent it to you in Slack but you know the photos in Slack you got to touch you got to open up to see the whole IC screenshots.
Eric Readinger
24:21
And so you printed out you persuade
Law Smith
24:24
him it I might you persuaded me to DM him to ask him to come on the show. It was pretty easy. You were all about I'm I was giddy as like a like a sixth grader girl like oh, like boys like, Oh my god. Oh my god. Can you logins and it's ringing Its ringing and that was after that crashing set. I just kind of went over with you. You know, murdered and then what's it called? I think we need to do a video We can cut it in this episode. If you got me in the single here. Hey Kenny.
Eric Readinger
25:06
No I want to be at it so over
25:09
and up or down.
Law Smith
25:11
We should probably play some I'll put the music in later I'll
Eric Readinger
25:14
holding a weapon. So it could be like intimidating.
Law Smith
25:17
What do you think Kenny? The log would want that.
Eric Readinger
25:21
Do you think or No, I feel like it might appeal to him. He's kind of badass.
Law Smith
25:23
Do you think Hey, Boehner is down to be like that, guys. Respect? Ready? Are we ready? We're gonna do shoot this promo you're off. Okay. Hey, Kenny. We're BFFs now. Will you come on sweat equity podcast? Lee's. It's the number one business comedy podcast. You can tell us about all the women you've bedded. You can tell us about all your hits. Or you could talk about being a super businessman. When you come on, please.
Eric Readinger
25:57
timestamp, right.
Law Smith
25:59
Yep. 25 to 35. So that will send to him and it'll probably fall on deaf ears. He probably hasn't. Social Media Team. Honestly. It's probably not even him. Hey, I just thought of that. Who knows? I forgot that most celebrities have teams doing it. Now. Who knows? Like only fans?
Eric Readinger
26:18
Also, can you show this to Kenny? I'll add that on the end. All right. Yeah,
Law Smith
26:23
that's good. Well, now we don't have a whole lot of time. But I do want to talk about the main if you got anything out of this episode. It's like Shawshank Redemption, if you made it this far. Why didn't you come a little bit further? San Juan Teneo.
Eric Readinger
26:40
Thank you. Yeah.
Law Smith
26:42
It's in a tin box under a tree. That doesn't look like any other tree. Here's my thing. Spot needs
Eric Readinger
26:54
materials should we do today? spontaneity. I've got that audition
Law Smith
26:58
is easy. Planning is sexy. Yeah. Play it out. And I'm not a natural planner. I have to really work at it.
Eric Readinger
27:07
Right. It is like, it is so annoying that spontaneous is like this thing that has been preached that it's important in a relationship. I understand what they're getting at, or business anything? Well, I mean, it's mostly relationships, that it's
Law Smith
27:25
all I heard intra personal, professional relationship. But yes, I was thinking we
Eric Readinger
27:30
could do anything spontaneous. Well, planning set
Law Smith
27:33
you up to be spontaneous disciplines ultimate freedom kind of thing, right? Like, spontaneity is easy. That's impulsive, right? Selfish. It kind of is in a way, right? Like, I'm on the dating apps. I see a lot of profiles. If I read them. Every now and again. I'll do that for a chuckle. Because your words don't matter. You're just a thing. But like, it'll be like, I love like a spontaneous date. And I'm like, No, you don't.
Eric Readinger
28:06
Right. You want a mystery date? Knocking on the door. I'm here.
Law Smith
28:09
Yeah, you want a date? Where it's like, hey, looking like pack a bag with some like, you know, a hoodie? And you know, it's some other shoes. Yeah, they're like, they hate that shit.
Eric Readinger
28:20
Yeah. Do you have hiking boots? Why
Law Smith
28:23
planning planning to me? shows that you give a shit. Right? Planning,
Eric Readinger
28:29
let's say your time and kind of making it their time? Well, it's
Law Smith
28:32
also like slowing down. Thinking about the other people involved in your life. And going I need to set everything up as much as I can ahead of time. It's been thoughtful. It's kind of caring about other people in a way.
Eric Readinger
28:49
It's a good time for the holiday season. It's good message because right now is the time to plan. Well, that that not too late. You don't have to be going to the mall on Christmas Eve. Right? You
Law Smith
28:58
can knock out all your Christmas gifts right now, if you want to right at the beginning of this is December 1 thing as we record this crazy,
Eric Readinger
29:05
it's called Amazon. Yeah. Name something.
Law Smith
29:09
And two days it's here. Well, that's my thing in business in the business world. Planning is sexy for profit. Like I lament, and we talked about in the marketing world, but I always realized, my buddy Nate, who owns an IT company, him and I always try to have a bitch off about who gets called by by people that need work. Like he I'll be like you IT company. They need you right now. When they call for marketing services they needed done
Eric Readinger
29:41
yesterday, right? Yeah. Does that mean which is
Law Smith
29:44
100 giving 100 210% effort, which is impossible?
Eric Readinger
29:48
Yes. I hate that. Yeah. It's always because numbers are down revenues down. That to get the revenue going. Don't take away too much of that revenue to the marketing budget because then it's even down further. All
Law Smith
30:00
right. And because we live in an instant kind of society, right? You think performance should be instant. Yeah, leads or sales should go up, or within the week of you hiring a marketing agency,
Eric Readinger
30:14
right? You've never marketed before. You've got no material, you don't know. You've gotten nothing that's coherent. Yet, you got to make that you got to create an entire persona. And then it has to work in no time flat.
Law Smith
30:32
Now luckily for us, we were so downtrodden by this kind of behavior out of at a client's hiring us that we're pretty good on the fly. We're going to make shift to strategy. We're used to it, but you're like, it's just one of those things that overall just as a mantra in life, like planning is I'm trying to go planning is sexy. Trying to be like a romantic bohemian living by living by like, don't even choose. Yeah, like just oh, I just live by the seat of my pants, man. Like that works for very rare for you.
Eric Readinger
31:07
Yeah. And on the flip side, how often I mean, it only happened a few times where clients came with their own preparedness. And were nice and not needing it done.
Law Smith
31:19
That day. Oh, that gets me hard. If they come in with like, I
Eric Readinger
31:22
were bleeding I had like, like, residue out of my eyes. It was so weird. When a client actually thinks about helping the marketer out. It's amazing.
Law Smith
31:33
Yeah, you feel like you're, you feel like it's like a stigmata symbol to you. You're like,
31:38
Oh my God. Yeah.
Law Smith
31:39
I'm overwhelmed. Yeah. So good. If you got to if you got anything out of this episode, God is real. God is real. I know. Because I live in a Spanish grandma neighborhood. There's he's on every candle in the aisle. My Publix has a whole aisle of just Jesus candles
Eric Readinger
32:00
right fucking and they severed his face.
Law Smith
32:02
They sell I don't know what that is. But that a lot of soybeans. But it's one of those things in there Goya dry crackers or cookies, they're just like it might as well as scone fucking sucks, right? Yeah, we can. Why has a scone
Eric Readinger
32:24
the accident of pastries? Don't tell me you did that on purpose. The
Law Smith
32:27
driest? Yeah, that wouldn't. What am I eating a bagel that's been left out for three days. What the fuck? sawdust. Yeah. That's what those Goya cookies are like, if you ever have them. Have fun. Go get a sleeve of Goya cookies. And you'll be like this is the driest. This is this is like a bounty towel. You koristi Yeah.
Eric Readinger
32:51
Oh, that might be it. They might think it's a little Jesus. Oh, they're having masks at home.
Law Smith
32:55
That's a Dane Cook joke. What Jesus? Yeah. What's it called? But if you got anything out of this episode, the real moral of the story is spontaneity is fucking easy. And impulsive. Planning is sexy and girthy those over
