#385: How To Name A Company ... Or Not and Let A Namelix.com Robot Do It For You
SUMMARY KEYWORDS
call, naming, business, people, speak, talking, word, dude, pizza, fecal, brand, fuck, italy, shit, podcast, style, diarrhea, friends, sweat equity, italian
SPEAKERS
Law (65%), Speaker 2 (26%), Speaker 1 (5%), Eric (<1%)
Law Smith
0:00
Boop boop sweat equity podcast, the number one comedy business podcast in the world already did a whoop and the number one business comedy podcasts in the world. We were genre number one Arbitron rated number one in those categories. Pragmatic entrepreneur entrepreneurial business vice with real raw dog talk. Is this my single over here? Can you see my pretty little greens? Yeah, pretty little green. Yeah, creepy. Yeah, those emerald green eyes, baby. I've been till my eyes are Hazel. Can they change colors everyday life? I don't know. Listen to us on iTunes, Apple podcast, Spotify, Google podcasts, Amazon podcasts. I Heart Radio. If you got that.
2
Speaker 2
0:48
still yet to investigate only fans, but it's on the agenda. We've got an account. But keep saying that.
Law Smith
0:55
In substack, we're on there as well. Hi. This episode is brought to you by Squarespace the all in one website, website. production platform, don't need to know programming don't need to know code don't need to know even design. They have stock video of stock video and stock image options right in there. Just got Unsplash integrations for free stock video easy peasy images if you need them. You want to have a sharp looking template that indexes on Google and Bing how hard does it index it indexes hard baby? Like right away every change you make it keeps updating those indexes. What does that mean? You don't have to go through a bad website company that really is just leasing out the website they made for you. You don't own it. How about you own your own website, own your own message with Squarespace. Hit the link in the episode description to get the hookup holler if you hear me gets a little shekels back in our pocket. And if you'd like to tank tops, we got a hit show. We've got a sweat equity store on sweat equity pod.com more swag tanks coming your way. So think tanks but if you want if you want to use the promo code girthy you get it? You get it at cost. We just do it for funsies it's not a moneymaker. Oh hey look, I'm wearing it right now. I got my I Voted sticker. I voted and I'm proud. Let's get the party started. Hotty Toddy about my sweat equity sweat equity. Sweat equity is my sweat equity my credit you seem disjointed you seem all over the place what's going on and buffle crew about to say that?
2
Speaker 2
2:52
Well now I mean, I've got I'm I got one run through with executive producer friend of the program, John Paul, on our new setup. And now I'm doing it all on these and you know, there's just a lot more making good well
Law Smith
3:06
if you're watching the video, man that we have stepped up our game. I mean, these single shots of us almost too good. Yeah, I didn't realize how red my nose is. Yeah, until these concepts that we started last week alcoholic glow too. You know it'd be a fat nose right if I was a gin blossom like the band right you know where the the nose becomes like
2
Speaker 2
3:30
what do you think the gin in Gin Blossoms for
Law Smith
3:33
but your nose? Like gets fat on the bulbs on the side? Like a blossom? Yes.
2
Speaker 2
3:39
And the other part of the band name? Gin? Yes. What is gin?
Law Smith
3:43
Drink? Yes, yeah, no, I get that but I'm saying the actual physical effect of of a gin blossom knows. It would get like fatter on the sides. Okay, thankfully, I have a huge skinniness Oh, give
3:59
a shit. Yeah, got that. We'll get some of the drops
Law Smith
4:03
because that's what women like. They like a big bulbous like shark fin running outside powerful you are. Oh, man. It's gonna age bad. I'm gonna get a nose job. Probably like what? Like, when you get older? I'm definitely gonna get the hair thing. That's becoming more and more commonplace. Yeah,
2
Speaker 2
4:22
I do feel like we just got to hold out. For science.
Law Smith
4:25
No, I was listening to the bonfire. One of my favorite shows with Big Jay Oakerson and Dan soder. dancenter went on and talked about how he got the hair treatment thing. The plugs. Yeah. And how he did it. He almost did it. Like he was coming out of the closet. It's kind of a funny way. Like he felt ashamed. Right. And I'm like, no, no, everybody's
4:47
gonna know dude.
Law Smith
4:50
Yeah, like, mine's receding. And I'm just like, I just need the cash at this point. Right. I'll do it and I'll do it tomorrow and I'll Talk about it obsessively on the show. Yeah.
5:02
Yeah. Both to for that would live.
Law Smith
5:05
You'd see you would be funny. Because your your head's been shaved for so long. Right? Mine would be more prominent. Well, it would definitely, like, throw a lot of people off if you hadn't seen him in a while. Yeah. But it's one of those things where people look better somehow. They'd be like, what's different about you? And you're like, I've heard nothing. When did you go shave style?
2
Speaker 2
5:29
It was in between the first time I was on the podcast as a guest
Law Smith
5:34
2016 2017. Uh huh.
5:38
And then sometimes close after the main until recently, I grew it out recently and it was just like,
2
Speaker 2
5:48
I don't remember what Jess and I were doing we were outside somewhere your boo hot and it was fucking hot outside. And she just saw the just gross, like sticking my forehead. You know? Like how she's like, oh, let's save your head. I get it now.
Law Smith
6:03
Oh, when when they do it in a nice way to the your girls like, Hey, listen, let's take care of that. It looks
6:11
like your hair is painted on your forehead. Yeah, we go back to the shaved head. I get it now.
Law Smith
6:18
Yeah, getting old. I like getting old honestly. But at the same time, the physical parts of it. I'm not a fan of
2
Speaker 2
6:26
I think we hit most of the, you know, the milestones have hit us pretty hard already. What else is there?
Law Smith
6:33
You know, I saw a picture of me from 10 years ago. And I was like, Man, I look like a fat version of that guy. And I was like, I just need to I need convergence in your eyes. No is like you might like the gel. It's like right under like the gullet. You know, like, it just looks like neither of the gel or GL it. Neither word sounds good. It's definitely an old person word. But I was like, I was like, There's I was doing like a comparison. The hair obviously it was fuller. But it was one of those things where it's like, there's something else that's off. And I was like, Oh, now I need to lose weight. That's, I just need to get down back to like 180 What are you at now to something to something to five probably a fat boy. I had a treat yourself fat boy night last night all night. chaperoning Papa John's pizza. And in a pre
2
Speaker 2
7:28
roller, it's just a large pepperoni. I call it the shaker ironically.
Law Smith
7:33
That's what it's called. On the site. Good value. I mean, pizza like pizza. The pizza business is really interesting because it literally is the lowest cost food item you can make. Like we add a friend our friends over at
2
Speaker 2
7:49
Cuban restaurants. I could argue that but pizza.
Law Smith
7:53
Okay, so we had friends over at my my area network, right? Friends of the program, and they do a lot of local ad placement, local SEO promotion for a lot of businesses all over the country. They're telling me about I was like, how does that deal with hungry Howie's work because they sell pizza for five bucks. And they have since we've been in high school. Right? It's a solid 20 years you get that garlic butter crest. When you're poor. That's rules. When you have 250 and you get another buddy that's poor with 250 You're like a junior in high school. Yeah, and you're just like fuck, dude, let's fuck up a hungry Howie's. Yeah,
2
Speaker 2
8:34
I guess. I mean, are you sure it's still $5 I'm sure it seems low. I mean, Domino's has their $7 Medium pizza
Law Smith
8:43
as a $5 Yeah, I know because my kids love shitty pizza. And I can't I tried to man I tried to get them good stuff and they won't eat it. And then I ended up eating the whole thing right getting high and shit and you're like Well, I agree about a bit better to eat this all in one night. Good luck and thanks sucked aided over a couple of days and Mazal just binge on it. That's my logic.
9:06
We'll shut it all the way off
Law Smith
9:09
well, you know when you're when you're talking a little bit that helps and it's almost like two dinners kind of deal. Half of this and then like I'm not gonna eat half of it. Yeah. I've been what have you been working on anything we're talking about? New didn't a tasty
2
Speaker 2
9:30
yeah with that but keeping there's a lot going on, but I don't even know I might get in trouble talking
Law Smith
9:38
about it. Well, you guys did an event that was good. That's always extra something we could talk about. Actually. I want to hear about it because we didn't really talk about that off air.
2
Speaker 2
9:45
First of all, okay. First, I'm gonna learn spicy Italian because the sons of Italy Lodge, everybody speaking Italian.
Law Smith
9:57
So you had you went to an event It almost like it fine.
10:01
I need explain the event first trade show.
Law Smith
10:03
Yeah, you gotta set the table on attendance. So
2
Speaker 2
10:09
just as got a partner, I guess you could say, who has connection to wines and cheeses and meats direct from Italy that they're exclusive. So as a sort of intro, meet and greet, cocktail hour, it did.
Law Smith
10:30
I
2
Speaker 2
10:32
was a two three hour kind of open house thing with a marketplace where you can buy the products, Jess and I put together all the different stations where you could get food and then they were selling wine off to the side. Of course, there was wine samples. That one was free. And then we're going to do it once a month. And it's we don't know what we're gonna charge but just the sort of door opening thing. So people can
Law Smith
10:59
you get some feet on the ground, you know, kind of local marketing kind
2
Speaker 2
11:06
of efforts, right? Not to mention, just as on the mic the whole time. Talking about different products
Law Smith
11:13
you give her lavalier one like Janet Jackson who?
11:15
That's another beef I got. You
Law Smith
11:18
can't do it, then we'll let you
2
Speaker 2
11:20
know. I mean, not really. We just didn't know what we were dealing. were
Law Smith
11:24
you holding the mic like? No, but it was
2
Speaker 2
11:26
a like, wireless stand up mic style.
Law Smith
11:30
fucking hate wireless mics. They always fuck up. They always fuck up. Right? I've done so many comedy shows. Just like just fucking get a regular mic stand. Right? Up and down. Touch record. Look. No
11:43
use no words.
Law Smith
11:44
I want no elbow mic stand. That's for guitars. You just need an up and down. They cost five $10. Like literally there at every music store. Right. And then a corded mic just a corded mic. Because the wireless especially the place y'all were at, which is like a time warp. Yes. Into the 70s. Right. You know, place isn't really kept up that well. Yeah.
2
Speaker 2
12:08
Like I'm like, messing with the audio stuff. Good luck. And literally, they the same mixer we use and enrolls their AV guy slash photographer forced me to take a picture using the meat slicer when I love it like oh, five dude, like not doing this like you want to be behind the scenes. And he was really seriously ticket. Did you do and they took one. And then was like, do it again.
Law Smith
12:38
Okay, getting paired up with photographers, audio, visual, AV guys like kind of the worst.
2
Speaker 2
12:44
But he was one of the guys that I was like messing around with the audio and he rolls back there. And I'm like, oh, man, cool. We're gonna have somebody, you know, boots on the ground back here, you know, keep an eye on things. He's like, Well, they brought audio equipment. What do you like?
Law Smith
12:57
Dude? Was he older? Younger? Older for sure.
13:01
Older than us. So yeah, that was one little run in.
Law Smith
13:07
So it's like a mini trade show of sorts kind of setup. Right? You got your plastic tables? Yeah.
2
Speaker 2
13:13
Then. So you know, they have that kitchen area where we're working, putting together things when
Law Smith
13:19
we're this is like a Knights of Columbus kind of play. Yeah, this is like one of those organizations style. Right? Right, that VA is probably the best. Yeah.
2
Speaker 2
13:28
So we're back there. You know, Jess, and I both work in putting these things together. And there's battalions rolling through who I believe some of them had a role in providing bread or whatever. And
Law Smith
13:43
average age. What are we talking
13:48
all over, you know, our agent app.
Law Smith
13:50
I'll say that. Wow. Okay.
2
Speaker 2
13:51
So you know, all speaking of time. And I'm like, I have my back to them. And I keep looking in this guy's like, dude, like our age, you know, speaking Italian. Always sounds romantic and him and just doesn't like what the fuck you guys talking about? You know, student Right. Exactly. And that's, it always looks like that. Right? But, you know, they got this guy who's grabbing food that we're preparing often for drinks and sticking it in his mouth like, dude, like helping like what the fuck? Not raising a finger to help my germs like in the way and then they order pizza. And we had brought a big knife of ours. And like we borrow the knife from I guess or whatever. them to Cutco knife. Yeah, everybody leaves. We're supposed to be doing their their meat slicing, for example. But whatever. And the whole time not speaking was to me, right? Dude comes up to me and he's like, You asked for the knife in Italian. And he does this thing and I'm like, What knife, you know, okay. Sure, I ended up seeing it just laying around two different times. And I'm like putting it with our stuff, we're gonna lose this knife. You know, it's like the one we use all the time. Mind you one last time, the guy comes to me after having to ask me like three different times to use the knife. I'm like, Yes. Are you gonna bring it back to me? You're gonna bring it back. How do you say that in a time?
Law Smith
15:20
Now? Are these people that live locally? Right? Yes.
2
Speaker 2
15:23
Probably not going to be cool that I'm saying this. But
Law Smith
15:27
whatever. I if like, if they find this episode, I'd be very shocked. Well, I mean, either they speak English or they don't. So that's my thing. Like, are they? The people who live here for decades, and never get like if you lived in any country?
2
Speaker 2
15:44
Well, that was the thing that, like, was really annoying. was at the end of the night, dude, who was eating food on the way he's like, Hey, man, you know, like, you fucking speak English.
Law Smith
15:55
You just sent him a basketballs?
2
Speaker 2
15:57
Like, what are you talking to? So I gotta learn time. But anyways, the knife. guy, guy never brings it back leaves it on, like one of the tables in the dining area. Yeah, just leaves a giant 12 inch knife sitting out there doesn't mean
Law Smith
16:11
you're doing a billion things. So it's not like yeah,
2
Speaker 2
16:14
so you know, not off to a good start. Did I tell you things? But what's it like to speak the language?
Law Smith
16:20
Well, they do call them the dumb Jews. Topic. That'll stop it. I said. I don't know who told me that. But I think
2
Speaker 2
16:31
it's always just annoying. They they knew I speak English. You could speak English or showing off.
Law Smith
16:35
I would love to know a bunch of languages not to speak to anybody but to, to hear the conversation they're having about you around
2
Speaker 2
16:43
you, right? That's the thing. And like, I'm learning to be able to understand a lot, but I'm not. I can understand more than I can speak for sure. But yeah, I'm picking up on things.
Law Smith
16:57
Well, you know, you guys are doing that. To me, that's the least fun thing of doing any business is those kinds of local, small events like that. Like, they're just very taxing for me. I don't know if they are for you all, but you have to like, you know, you have to be on your best behavior. And kind of just keep like, yeah, like very Yes. And everything kind of
2
Speaker 2
17:20
Yeah. Yeah. I mean, I think the key is keep it short. I think we added three hours and
Law Smith
17:26
after two hours, how many? How many people who came through?
Eric Readinger
17:30
I think there was like 100 people ended up coming through. Lots of people speaking Italian, too. Well, I tried to get involved with the event at all.
Law Smith
17:38
I tried to sell shocking identity tastings, if you go to L didn t tastings.com. For what we're talking about. Italy comes to you and my mom was like, Can she can she take me? I was trying to sell it to my mom. I was like you guys, because they do like dinner parties with their group of friends. Like, you know, 810 people. I'm like, you guys should hire them to come do it one night. It'd be a fun kind of it'd be different than going to the same five restaurants y'all go to. My mom's like, that'd be great. And I was like, Don't ever do it. But. But she was like, can she take me to Italy? I was like, Actually, she's open to that. Ideally.
18:17
It's the best way to learn.
Law Smith
18:19
But that didn't get into the whole thing of just possibly being able to take clients on those tours, like physically to Italy. Yeah,
2
Speaker 2
18:28
that's on the docket. Yeah. You know, we got a couple ideas. High
Law Smith
18:32
end packages, I'm sure. Yeah. Where are you guys? You gotta fly first class.
18:38
Yeah. And I gotta learn tiny.
Law Smith
18:40
Yeah, what's Rosetta Stone? Or what's the other one? Babel? Babel. I have Babel. I heard siguro talking about learning Italian was taking a shit. Oh, that's good. Maybe that's what I should do. Yeah. Instead of not playing Wordle because you're scared.
2
Speaker 2
18:55
Well, no, I did it. I just get lazy with posting it. Yeah. Yeah, that's good idea while you're pooping?
Law Smith
19:03
Yeah, yeah. Because you got to find something. And it used to be the toilet book. Yeah. Used to have a book that was like Emmitt Smith wrote a book. Someone gave it to me. I guess I'll read it while I'm shooting. Right now the phones is taking that over? Yeah, you can
19:18
read your books on your phone, because that's what people do. But babble
Law Smith
19:20
apparently is pretty good at the listening and speaking aspect of it. Like, we're, I don't think the other the other parts. I think the other ones are a lot of reading. It's okay, this is some reading and writing.
2
Speaker 2
19:38
And I don't need to do all that now. So I think it's interesting to know what the Italians are saying about me.
Law Smith
19:44
Another gossip. Yeah. And you can't figure it out because it's a lot of hand movements. So it's almost like a magician talking.
2
Speaker 2
19:52
Yeah, there's like a VR aspect or AR augmented reality, but on special gloves that teaches you Italian
Law Smith
19:58
Yeah, I keep them on Stage. I've been told I'm Italian very much because I keep the stand. I keep it in the stand the mic and the stand and I have to use my hands. I don't move around. I don't even know I'm doing it, honestly. Yeah, I get like, T Rex ends. Oh, yeah, a lot of do I get a lot of whole
2
Speaker 2
20:16
whole? Like you're building what did you like rowing with T Rex?
Law Smith
20:20
Do it because like I if I don't have it in the stand, I get like ADD and walk pace too much. And like, I'm just not that good. I'll just walk around a little bit. I can't I get too like distracted or like, I can't keep my tempo. I want to keep my tempo kind of actually kind of low. And if I walk around, I'll it'll get me hyped up a little bit more. I take it out every now and again. But it's more fun to have more pauses in between things. Keep keep get people into your brand. How about that? Speaking of brand, that's what I was going to dovetail to. Oh, okay. Been doing a lot of branding work. All right. We have done the list of brand naming things in a while.
21:05
What do you mean the list of it? Well, do we have a list somewhere?
Law Smith
21:08
Yeah, you don't remember? What? So you've got criteria, you're naming a brand, right? If you're I was thinking about it. If you're a DJ that that's either gonna be really easy or really hard to name yourself. Probably.
21:23
It's probably pretty easy for a lot of them
Law Smith
21:25
as well, to not have one that no one else has. I
2
Speaker 2
21:29
see that took months of research, you know, research and design all that shit.
Law Smith
21:34
Now if you want to go on these brand name generators, then you're not going to get the name. You're probably not going to nail it with these generators, like name licks with Li x.com. You Yeah. I think they're drawn from Netflix kind of fun.
21:51
Is that? Yeah. Name fix.
Law Smith
21:53
But what it does do is it does give you kind of a jumping off point a lot of the time. Do you want to use a compound word? Do you want to use a word that's totally unique? Or do you want to use a real word or made up one? You know those kinds of like filter breakdowns? OMOs diarrhea, diarrhea
2
Speaker 2
22:18
like generation. So there's a lot of them out there if you kind of want to see the most direct diarrhea brand names.
Law Smith
22:24
Okay, now do you want all style style? I'll just list them all out. They're
2
Speaker 2
22:29
all styles. alternate spelling, like lift and FiVER, which has two R's compound words like FedEx and Microsoft to words like Facebook and Bitcoin.
Law Smith
22:40
brandable like, why
22:41
are those okay, what
Law Smith
22:42
are non English words?
2
Speaker 2
22:44
short phrase like Dollar Shave Club? Right real words like Apple and Amazon just English words like Toyota and Audi. Just that
Law Smith
22:51
kind of exercise alone looking through like the style of names right, right. Can it kind of get you Oh, what do I want? Okay. And then it'll create bad logos of these wordmark
23:06
it's pretty good. They permanently diaper like a diaper ready?
Law Smith
23:10
Not bad. Pretty good. So I just like the stylized diarrhea. Fecal blooper. Poopoo blue bum, B LOBU. M. It also has Dumbo eight dongles, a great one.
2
Speaker 2
23:27
Cholera. That's it? Yeah. bloated. Fecal swabs
Law Smith
23:32
are honestly the best names are the ones that you can get. That's a real word that everybody knows, but no one uses.
23:42
You're in blister. You.
Law Smith
23:44
Yeah, that sounds like
2
Speaker 2
23:46
fecal excess. Fecal oral. Fecal bile, my bad. poop out. Wow, I kind of want to save this for the kids. Oh, wow. fuchal colonic? Don't mind me flim. I've got 900 More
Law Smith
24:03
ones like a good one. For example, Flims a word that everybody knows, but no one uses Right? Like are you know it? It's one of those tricky spelling ones too. If you had a mucous kind of medication or something like that.
1
Speaker 1
24:24
So, alright, criteria crazy. We've named a bunch of companies, a bunch of brands, right? So a lot of them are like, I tell everybody, what's the what's the needs? What's the ones? And it's very elementary what I do? I don't know. I don't know. We'll just put them in a in a column. Right. So once it's usually like, I always have these, these are kind of the mainstays easy to spell. Easy to say, easy to read. Write write. Two or three syllables is usually the best. Can it be embroidered on a golf shirt? Yeah, well That's logo that but yeah, if you had a word Mark name like Google, right? Would it look okay on a golf shirt? Sure. What, how about this one to add, I have one to add on to it. And I do this when I'm doing brand names as, like, trying to drum up a bunch of examples. If I called and I say hi, I'm from E Goud.
Law Smith
25:24
Does that sound weird coop Gnosis right? dorky blooms, like if you're calling to to set up some kind of business meeting and you go, Hey, I'm Eric from swell up. Is that? Is that? Is that going to work for you? Yeah. Are you going to be embarrassed by that? shampoos? And then, you know, sometimes the need sometimes all those are in the needs, right? Most of the time they're there, by default should be in the wants. Yeah. I'm, I'm
25:53
really distracted. I'm gonna stop. And I
Law Smith
25:55
would say domain name, can you get a domain of the of
2
Speaker 2
25:59
it? I would almost say start there. Well, so
Law Smith
26:03
we we know, too, that that's not as important. Like, if you're a lot of business, like a service business, or an app, sometimes you can just put we are whatever the brand name is.com. And that'll be okay.
2
Speaker 2
26:16
Yeah. And there's the alternate like, domain, like, you know, what do you have, if you go to phenom.com, go to the Georgia country website, or talk about da
Law Smith
26:27
da. So Toka Bhaga, advisory and agency, the website URL is to see Oh, ba.ga, because the country GA and I borrowed that from Nerdist. Because Nerdist was doing that. They found that the S T. Country. So if anybody's out there struggling on the domain part, and you want to do one of those kinds of domains, you can go to free nom.com They have free domains on there that you can get. But if you want one of the premium country ones, you can get one of those too, and kind of work worked a little scrabble spelling of it.
2
Speaker 2
27:01
My point being definitely if you have one you really like google it makes sure it's not well, that's the other across the town, where you're like, why do I love that name? It's like electric past it everyday. That's
Law Smith
27:12
why shit. That's what yeah, that's always in the wants category, like, or needs category, like, does it exist in the in the industry? I'm in? Right, right. It's almost impossible. Like I was working on one four. We needed to not sound like any other investment or capital. Firm. Right? Yeah. And God Damn, dude, that made it that was a huge constraint. Because
2
Speaker 2
27:35
right, it's like, well, so you want me to curse throughout the whole thing?
Law Smith
27:39
Any any positive? So do this, within this criteria we had water related, was like I couldn't. It was fucking difficult. Yeah. And so it's one of those things where I feel like I repeat this a lot in personal life. Like I was on a call last night, we're trying to rename preschool among the board of Board of Advisors on, which is the longest zoom calls. They like to chit chat. It's mean bunch of seven year old ladies. Yeah, they liked it.
2
Speaker 2
28:13
They want to call it urine blister. I got the artwork already for like,
Law Smith
28:17
how about this I single discharge? So I send out the calendar invite. And they all Reply All if there'll be they're not like you can just you can just hit the button to button, just push it, and then they can't find it when we have to do the call. Where did
28:31
was that? minimize it? Not on my calendar.
Law Smith
28:35
Yeah, I think day, I faked out. I was like, I'm gonna have to let someone else be the host of this zoom because my kid got punched in the face again. Which did happen. And I did. I did have to kind of go for that. But I didn't. I could have waited 30 minutes. But I was like, I think I'm good. I gotta get out of here, someone else's house by
28:56
Mike Tyson's pediatric.
Law Smith
28:59
Well, I was like, what do we want to speak to? We're in a Spanish area, maybe something that Spanish it's an outdoor kind of like, outdoor, like outdoor education is like their big thing. Right. Their current name is the Learning Center, which is a franchise
29:15
of boilers garden, named it?
Law Smith
29:18
Well, I was trying to name it after the biggest like contributor donor to this nonprofit. And she shot it down on the call Darryl Strawberry. I was like, let's call it the Kennedy School. And she's like, No, no, no, no, no, it was the RAM before me. I was like, if you weren't around this thing wouldn't exist. Like, it wouldn't still be functioning. You know, in every nonprofit, where people kind of give a shit. There's always one or two kind of people that that are involved. Stank isn't on it. She doesn't want her stank on it. Oh, I was trying to give him as an homage. You know, misunderstood, but Kennedy also is a name that, you know, you think of the Kennedy family. Right? You know, and that doesn't really They represent the school that well. Yeah. Yeah. You know, the go to for a lot of naming is you find breakdowns of the word. So it's kind of like find the Latin root. And you can sometimes match that up. Sure. Yeah. That's a good cheat code. Yeah, I'd say for anybody listening.
2
Speaker 2
30:20
I mean, honestly, this name like steel, how many of these? It made up?
Law Smith
30:25
It'll just go, it'll go under. It'll go as long as you want it to go. Oh, if I
30:29
just keep scrolling. It'll just I think so. I'll keep going. Mucus pollution, AI
Law Smith
30:33
Name Generator. I mean, you can put more criteria in to Yeah, you can put in a bunch of key words and it already Darnell put in a few key words, and it'll, it'll throw a bunch of ideas at you. Now. I I've known about the site for a couple years and like, it's never, I've never been like, that's the name, but it does get me thinking. It's, it's almost close, right? It's like, it's like a homonym. Sometimes that's about as close as I'm gonna get. The hominin. Is that what sounds like the word but it isn't the word.
2
Speaker 2
31:07
That's this. Yes. Yeah. Sounds like the same word. But isn't.
Law Smith
31:12
So what do you put in diarrhea hammock? Yep. What are you John McAfee?
2
Speaker 2
31:18
Yes. Rooftop nourishment. That's pretty good,
1
Speaker 1
31:22
but good. And then I'm Nick house. And then if you really want to up your game doesn't have sticking power. Like if it's a name, there's some names you nail dude. And I yell at myself. I go, I am Don Draper.
2
Speaker 2
31:37
I mean, rooftop nourishment. It's pretty good. It's kind of bowing down.
Law Smith
31:45
Soap socks, few soap soaks,
2
Speaker 2
31:48
it's like, it's like somebody's backdoor Urban Dictionary. If you think there's all this shit, what the hell's hemo hump?
1
Speaker 1
31:55
Okay, anyway. So like, brand naming is tricky. Especially if do you need the name to be unique? Like, 100% unique, it's gonna be really tough, right? And that's almost in the domain name area. Like, if you need that.com You're going to have to make up a word more often than
2
Speaker 2
32:15
not having what it is you do as a business in the name is probably helpful. Like, you don't have to have this amazing name. If you like, what is that
Law Smith
32:26
for? You? Can you can Oh,
32:27
well, you air conditioning might just tell
Law Smith
32:30
people I always default to like, can it tell a story? Right? Like, like, can it? It may be a name that is made up or a word that's like esoteric that you know, but if you told it like Toka Bhaga, for instance, that's an Indian tribe that was in this area, you know, for hundreds of years. And that I saw it on a puzzle when I was like 10 I was like, that's kind of a silly fun. That's a fun word to say right? And I was like, that has a route in this area has nothing to do with the actual Indian tribe as a business. But I was like there's a story like we're sitting around a campfire like they did they named the city Tampa after sticks of fire lightning we hit dry bush and so we're sitting around a campfire planning out the next thing like you do with your business. Yeah, you know, table sorry I keep shaking into with this dictator I
33:26
was talking about the other one.
Law Smith
33:28
Well, I think we're going on this you guys I think we did pretty good. And we gave a knowledge node out there. Yeah,
2
Speaker 2
33:35
go play on name licks and am e li x.com You just get I really enjoyed it just
Law Smith
33:41
get blazed and mess around on that. Listen
