#276: How To Keep Your Marketing Pinteresting Using Pinterest

SUMMARY KEYWORDS

pinterest people restaurant day talking kids podcast brand fucking big marketing jordan peterson jordan visual bad good elf big thought

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Boom shaka laka oh god start over. No, we're live. We can't start over. Oh dude, like, fuck it. I'm gonna do all NBA Jam codes. He's on fire, though. I'm gonna keep doing it though. Please don't pay if you got a website out there, this isn't an ad for anything just to help you out because we want to do a little value at the top of the show. Check out ad roll.com ad roll.com. It'll put that pixel on your site. It's easy. Anybody that has a website can do it. And you can start doing those retargeting remarketing ads everywhere. Good. We look if you are ad if you have a website, the hard part is getting him to the door getting them through that threshold that is your website's homepage or landing page.

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We'll do it live. Yeah, we'll do it live. All right, my boy, Bill O'Reilly. Yeah, this is good as in. We're just as good as him. sweat equity podcast, and streaming show pragmatic entrepreneur advice addict jokes on the host last Smith. Say goodbye. right you're left in the tube is Eric Readinger. Loving the new music is a different one than last time. Oh, yeah. Yeah, you didn't even notice that. I'm so focused on being a content creator extraordinaire.

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About my sweat equity.

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Uber

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doing this live and it's weird time of day like 2:30pm. Eastern is it you know when people are watching when you're funny? Yeah. You think it's easy to be funny in the morning? I do. You do? Yeah, I'm funny. 24 seven. You know my dreams, you're killing it right now.

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I can sense the sarcastic me with a very thick B with the red. That's it. That's the sarcasm, riff, sickness, whatever. Let's talk business. Let's talk some business. I look, I'm obsessed with Pinterest. And I like, I don't care. I don't care. Who knows it. If you have a business that has any female demographic, that's a like a consumer lifestyle product. Something like that. I don't know why you're you're not marketing on Pinterest. I don't get it. Yeah, I bring it up to a lot of guys just to see the reaction because I like doing that. But most people don't think of it as a marketing tool. They think of it as a way to come up with ideas to decorate their house. Most of most people most guys don't know it exists. Really? They're like what that thing my wife's on? Yeah, that thing your wife's on? About 34 minutes a day on average. Oh, really? Yeah. Here's what it is. Where you get that number from making shit up. I'm pulling stat. I have stats right in front of me. I actually did did a little bit know three principal links screen. It's alright. Here's some demographics if you want them. How about this? I was saying this right before we started to you. 40% of all pinners that would be the users have a household income of over 100 k per year. That's pretty good. Not to be confused with spinners. spinners. I don't know what they're I don't know if they have disposable income like the Pinterest community. But here's what Pinterest is good for. Basically, they've set themselves up to be the search engine for visual stuff. So when when women be shopping online, women are looking for a product of this The underskirt can worry about

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that that definitely feels snuff film esque. Yeah. Hi. Hi. Welcome to my site, chins. For those listening. We've got one angle that's like, we're just playing with cameras. Don't worry about us. Yeah.

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But my thing with Pinterest is every every woman kind of secretly uses it, whether they know it or not kind of thing. Why are they secretly using it? They don't. It's like, it's like a sort of thing about Facebook people. People use Facebook. Still, Facebook's done a very good job of ingraining. Like, they've got their claws in you. You use it to sign into other things. So everybody kind of has a Facebook account. Still. I know. It's not cool. And I know it's your aunt's social media. Yeah, really. But people are still using it. Plus, I look I like the older demographic online. I know. It's everything's tailored towards like, ooh, what about it's what what should we be doing on Instagram? And like, don't worry about that. You need to like, that's a hard following. Twitter's the hardest of all of them. You just see people posting news, like news stories that are coming from from Twitter. Right. So it feels like that's something I should be involved in. But it literally has the biggest chasm between brands, celebrities, and actual users. Are you saying Twitter, Twitter, Facebook, while it's it's a joke now that it's all it's all old people arguing about politics, basically, now? You mean a fact? Well, it is but they know what they're doing. And look, I'm still I'm still in the thing that most people age is the number one. predictor of income. Yes. So says Jordan Peterson. is pretty smart. 14 years old. Do you have any money when you're 14? No. Right. And what does he know? He's not that old. He's like 60

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not Jordan Peterson. Let me text him. I know. I'm pretty good. You mean the pragmatic, like,

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speaker that goes around it. Does the talks with Sam Harris. Yeah, that guy. You know, back and forth on LinkedIn. You remember that? He came up he thought he was talking to me with George. No, that's Jordan Harbinger. Oh, who are you talking about? Jordan Peterson Jordan Peterson's I. Yeah, my bad. Jordan. Jordan. Harbinger. I know. is older than us. Except he looks younger than us. I know. Yeah. Yeah, exactly. But that totally derailed all that and I wasn't paying attention. It's okay. It's okay. I could see it in your eyes. You're not you're not with it today. I think no, I'm pretty with it. I just wasn't interested in what you were saying. Oh my god. Wait. Yes. And did what did you take Groundlings or Second City improv classes? Yeah, yes, I took both. Now what Yeah, yes. And you don't go now what the close that off? No, that's how you do it. Now what?

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Yes. And now what I like to do reeling you making you combine it because my Yeah, is off the chain. Alright. So Jordan Harbinger. We're talking about we're talking

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Jordan Peterson right? Jordan Harbinger of the Jordan Harbinger show I say if we can be a poor man's Jordan Harbinger, a homeless man's Jordan Harbinger.

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Maybe living in his car, Jordan Harbinger. Yeah, whatever. We're doing our job because that guy, he's, he's like zero fun on the show, right. But he is all information. He's the one that had the thing about if you want to, if you want to start what they call harvesting your network, your social capital, as they call it, if you want to start doing that, and more deliberate way, he does something every day at 10am where he goes in his contacts to the person he hasn't texted, or talk to the so like, get on your get on your phone go all the way to the bottom, you know, power bottom, whoever the last five people. He hasn't talked to his text messages. He hits him up and he asked him a question. Yeah, say Hey, how's it going? But like something a little bit more poignant? Like, are things going well with you know, your brand or whatever? You tried it for one day? My AC guy was really annoyed. Then my you don't have you can cut.

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Oh, okay. But you can if you want to, actually Uber driver. Yeah, he's like, stop. Why are you texting your Uber driver? This is the labs doing what Jordan told me to do. will maybe make a friend Look at me now. Thanks, Jordan. You have to do nothing. You got to do it consistently. That's the problem. Well, I'm saying you have to

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do it every day Monday through Friday. And that just that little bit, he said open doors for him. He did it for years like a test. I want to close doors. You want less people? I want less people like Larry David. This is how you? You will

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but you're already kind of Howard Hughes. Lucy.

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I saw the piston the mason jars. You weren't supposed to bring that up on the thing. Dude. I had to cut it was weird. Oh, no carbs. We cut your nails before we started. They were getting really long. Don't lose my jar of nails. You start talking about spruce. Moose, spruce. Goose, whatever it's called. That airplane. You're gonna make one day. Oh, it's well underway. Have you not been in the backyard? The way in the future? It's the way the future Uh huh. Um, they be they're still one of my babies. That's it. Oh, man, then you definitely get that reference where he just has OCD just keeps repeating the way the future. Oh, I am familiar with Howard Hughes. I just didn't see the movie. Um, so well, Jordan Peterson talks about Oh, I thought for sure I got to derail you. I can't believe you did it. I'm bad. Buddy. The nicotine gum you gave me is really really good going on. My new addiction of nicotine gum is really helping out now. Thanks a lot. No problem. Do you are tea supposed to get yellow from that? Or is that just smoke like sometimes the back ones fall out a little bit and then you know, just throw those into another star butter popcorn TV and the nails in the tip jar? Look I was in that coffee doesn't work anymore. which probably means I need to not drink coffee for whatever a month or any caffeine. Yeah, that's it. It's just a it's a resistance to it. Now nicotine comes out working like it used to but you just up the milligram because I'm like goddamn American. Get the patches. Go now we're talking straight start smoking cigarettes. Dude. I might. I don't know. I'm also good. It seems like a cool habit to pick up at 36. Wow, you smoke cigarettes. Now he I picked it up. I wanted a hobby. You know what got me the gateway drug was the candy cigarettes. Now. That's what did it. I'm glad those are off the streets. Yeah, the candy dip. Not so great. I mean, the bubble gum. Remember the big leagues? You poo the best bubble gum bubblegum a big lead Bigley to why don't you sponsor this podcast? I don't get it. What do we do you? Right. Oh, are you still in business? doubt it. Oh, Bigley to still around. Oh, you say that? So? I found it like a year ago. Right? How old was it? Are you sure? It wasn't just it was a baby.

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Found in the back of a dumpster? Yeah, I bought it on eBay. I love this candy so much. And I got cheerwine too. All right. Yeah, I'm the crazy one. Other reason one thing you're gonna buy it on while you're looking through the Amazon toy collection. Talking about? where's where's that? Where's that? Where's that Amazon toy? The toy catalog. The Amazon is so smart. They're like, we know kids get usually get to the mail before adults. Now. I don't know about that. Oh, yeah. I hear when your kids get a little bit older, they get savvy about it. And there'll be like,

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my kids ain't going to the mailbox. Know what he's talking about. Amazon sent out a magazine because they have a toy catalog. They just had Prime Day. Sure. And now things are starting to start. You see the bigger brands they start heading up.

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The holiday season because, you know, Christmas can't start. It can't start before Thanksgiving. Remember that right now? It starts before Halloween Labor Day. Yeah, it's, it's fucking gross. But what are you gonna do? That's, that's gonna make everybody hate Christmas. And then it'll go down to like, we don't even talk about Christmas you set a rule of how many presents to get the kids I heard this as a good rule because they get overwhelmed if you get too many things and then they get they become ruined. No, I heard there's a good rule of like a four present rule like you do for gifts. And you get a big one for them as like their big gift. It's too late for now. We're way past that part. Like, I give the kids only four gifts this year. They're like, uh, well, it's gonna be no it's been a tough year dad. But kind of set the bar higher. Yeah, yeah. Okay, I made them all see like the cardboard thing and like my acrylic cardboard. Lets more paintings. Dead that's been laying on your in your office for a couple years now. laying there for you. Yeah, you didn't know it was right under your nose kids.

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Do Are you gonna? Are you gonna do Elf on the Shelf? Oh, should I actually have to get a new Elf on the Shelf? Because Hey, this shows any dog Elf on the Shelf. Hey, they that is one thing that Christmas, but there should be elf on the shelf for every holiday there is there should be a little tiny soldier for the Veterans Day. That was bad. There should be a tree for Arbor Day that watches it. They're bad. So you're a fan of it. Oh, I love it. I haven't done it yet. Because they're the bad guy. Not you. Yeah, but here's here's the thing that I don't find that hard to do is like, they're like, you got to move them every night. Once the kids go to sleep. I'm like, okay, set alarm. And you're right, that's easy in your calendar on your phone and just when if you forget to be like, Oh, well, he must have been bad yesterday, giving you a day to kind of you know, get your together. Give him that that psychological torture. What did I do? Right? I don't know. I don't know. Apparently the elf knows and you guys better get it together.

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Oh, yeah. Elf on the Shelf. Love it Elf on the Shelf. I like the Jewish version. I forget what it's called now which is gonna bomb on the bed. Yeah, I might get both just cover all bases.

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Yeah, how's this dimension on the bench? Does he complain out loud? You get a Muslim one haven't figured it out? Yeah, well, I don't actually know just not even talk about what the Muslim version would be. Why I know you turn

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Muhammad on.

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Good luck writing Muhammad. Ji. I'm sure there's a I like I'm gonna Google Robert while we're on here. Okay. Mon Alvarado.

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Elf on the Shelf.

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That is offensive. Oh boy. adventurous. I am Adam. I I am am. Wow. I get

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I'm I'm Adam. Adam. It's got to run with Adam. Mom. Adam. Am I having a stroke? He knows the word mom a mom. Yeah, that's like a priest. A Muslim priests? I don't know. Obviously, I doesn't. It doesn't come in my lexicon very often. Not since I took religious studies classes but yeah, he mom is not gonna eat mom. Adam doesn't rhyme though. That's why this bothered me. Uh, he mommy mom, Mama DOM. Mama. Okay. Oh, yeah, cuz they were eaten. Yeah. Some marketer got to that like yeah, like we got to do some we got one night. Can't you can't do Muhammad? Yeah, you probably can't that probably are personifying and then Wow, I didn't know you knew anything about the Muslim religion. You didn't know that. Like you can't like draw or make a picture or anything? I know we can't but I thought

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I didn't know that was off limits there to see this shows about learning it's a knowledge base, right? And if anything, you're listening to this and you go hey, I need to go on Amazon and get that Elf on the Shelf right now. Hey, those guys are gonna get killed by some Muslims there. No, we I love I love my my Islam brotherhood. I don't think Muslims are violent at all. I think they're very nice people and I mean that I do just don't want you to say some stupid shit that gets us in trouble. No, I echo that sentiment. I know I can't I would never would I can't make fun of something I don't like really know that much about especially if it's touchy like that, you know? And why would you definitely not worth it? No, no, you're right to make me go

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there's a risk reward Yeah, for me to go I've seen

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bad joke and you're dead. I'm gonna get my own goddamn soundboard. No, you're not Yeah, no, you're

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Who? Yes, I am. I got an old iPad. Sure. Wait. It'll be like when you give your little brother the controller that's not plugged in. Because doing it What? That would be mean. Alright. Just make it with your mouth. So Jordan Peterson I've heard him talk about this. I believe the quote

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that age is the number one predictor of wealth and disposable income is is kind of the supplemental fact that comes out of that right? Yeah. So

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I do my time right isn't Oh, God. Jordan. Peterson did nothing just fucking focus Don't touch my laptop. Very professional show today. real professional. Our guests backed out last minute and by backed out I mean, I asked her five minutes. What kind of penis are you?

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I'm a grower. Not a shower. Good. Is that is that someone we're gonna ask every guest? Yeah. Even the females? Yeah. What kind of penis are you? that from? Us, man honor.

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Oh, man, that show is aces all the way.

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So Pinterest, if you have a product, a lifestyle product or brand that you're trying to get out there, or my orders my single here, a rare

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if you're trying to get your brand that is a lifestyle product. You got an Etsy store you've got

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you've got to you've got stuff on Creative market. As a designer, there's a lot of graphic design stuff that's on Etsy or made on Pinterest that you can really market your way out.

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The thing with Pinterest is it is a vision board is literally the reason it's so good from a marketing perspective. His people are literally going I want this thing. I'm not gonna buy it right now. But the market research for you, right, so so the stats on like, visual search are that much tighter? I'm gonna I'm gonna throw some Pinterest at your way. Oh, because I can't wait. Oh, man, I love it.

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50% of millennials use Pinterest every month that's so

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so here's another thing a lot of people think that one demographic just uses one social media and that's it. When it's really a lot of people use several different ones. Well, it's easy to they pick and choose a you know categorize people in places. Well we all we branding and marketing. You always have to remember that and just talking to people in general. Remember, like remember cocktail parties remember those things? Remember parties used to go parties, parties, parties, new people, and they go What do you do? They're trying to put you in a bucket right away? Oh, I hated that. Right? Yeah. What do you do? Well, I'm a great dad.

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Pretty good. Let's go to dinner party conversation. How's it going? so far? What do you have to say? Everybody's going to go? I'm waiting for a job at Baba.

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Baba. The audio clip I put together No no play. I'm talking I'm being again. I don't have it pulled up a bubble army. Where are you at? We'll put you in the headline of this this episode. I think I'm just gonna start doing it for every one of them. Sure. Just put it in every just yeah just brought to you but

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but do by feature and play of the Bub army right?

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Or l for those new to the podcast. You got to go back a few episodes to listen to us.

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Getting getting in the lion's den of one of the biggest broadcasters probably ever Yeah, Bubba the love sponge. Still huge 500,000 people on Twitch that's crazy to me. I did.

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And then 30 million terrestrial so it says the email signature of the producer. So so with Pinterest All I'm saying is we're getting into that we're getting into spooky season. By the way I told my kids

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Trick or Treat smell my feet and fucking murder. I bet that kid four and three and it's just like what? What is this? They're gonna run that into the ground. I think they already told by the school not to say that. And then they they do some other part into the the rhyme did you go?

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A little rapey at the end? Why? How's it going? You'll hear it you'll say no, you do it. Trick or treat my life. He gave me something good to eat. If you don't, I don't care. I'll pull down your underwear. Oh, I turned that into a show you my underwear. doesn't doesn't flow better. Now. It's not as bad. Yeah, but at least they're making the decision at least they're being the PR Well, there's still gonna be a PR but they're just they're just not as they went from three and four. They kind of walk around without any crystal Leah to Louie ck. Oh, wow. What's throwing your brother in under the bus. Now I'm

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Pinterest. Number three most popular social media site that blew your dick off absolute

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dig right into the Sandra unit now you got no debt. Yeah, you look like a Barbie doll. Polly's tune on one of my nuts. It's Yeah, that's hard. I thought for sure it'd be Facebook, Twitter, Instagram, top three. Where's Twitter was Facebook, Instagram, Pinterest. It's surpassed Snapchat. tic tocs probably coming up on seals. These are 2020 stats, okay? You're looking like you're reading it, but you're just looking at nothing. No, I'm reading. Because Snapchat says surpassed Snapchat because Snapchat was the thing. Remember right? Now it's not? Yeah.

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dads are becoming heavy engaged Pinterest users. I am definitely one of those. So what I do is I go What, what would a good dad do or good parent do for like, you know, visual stuff for the kids or like, I'll print out coloring stuff so they can color. So I keep like a little pin private pin. I don't share it with the world. Or just like, I sell a cool kids bedroom that looked like kind of a camping theme. And you can do that. And I was like, Okay, one day I'm gonna. I'm gonna set them up with a cool bedroom. When I get everything else kind of Yes, mixed out. But almost 40% of fathers in the United States use Pinterest. That's good. That means that you Yeah, I'm surprised because you're, you do a lot of visual work. Well, I used to use Pinterest for what we did allow. We're trying to build that studio. Yeah, yeah, cuz you totally pull ideas. It's just a visual. You can pull visual like DIY build out ideas. Yeah, I found a lot of engineering nerds. Because I was looking up how to make a touchscreen from a mirror at one point. That's the Raspberry Pi. I just got all the ladies wet with that one. Hey, ladies.

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This is what I this is my this is the game I spent Now why am I a? I was trying to turn a mirror into a touchscreen.

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Now do you need a drip pan under that chair?

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Our timing is so good. You're so gross, bro.

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looks so gross.

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Do here's here's the witching hour

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11pm is when there's most active pending going on. You know that that tells me you're in bed drunk not again is what that really go into sleep. I feel like a lot of ladies are just thinking they're nesting. They're thinking about future stuff. I thought you're saying was the guys that are like, I don't care what my friends say I like Pinterest. I'm going on now. Yeah, no, I think I'm gonna tell about I'm gonna pin I'm gonna guess that's mostly female, night owls that can't go to sleep. But they're thinking about the next trip they want to go on. The next thing they want to improve in the household because your house is never done. So if you have any house product, any products that are for like a home, home improvement or any of that, and you're not on Pinterest, it's crazy. To me, it here. Here's a stat I know just most of the purchase purchasing power in the household is the female voice. It's the girlfriend or wife or whoever, whatever that is in the usual setup.

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In uh, you know, like, they may not put the card down. But I'm saying but that purchase ain't happening with the approval. Exactly. Right where it is. Look, when I was married. I was like, I want to get this for the house is like, let me run this by the life first. There was never like, I'm gonna just buy this thing that's a big like mural or something. Or I'm gonna I'm gonna paint a wall without consulting kind of thing. Yeah, I feel like no, I didn't do that. Both still divorce. Yeah, that's fine, though. It doesn't mean anything. I'm just saying there's a lot of guys in that same situations. A little bit of sitcom II wise setup of like, you're not you're not just going to go do guys do the outside of the house. Typically. ladies do the inside. Yeah, usually, typically.

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I'm just saying if you have a lifestyle, right recipes, fucking huge. If you're a restaurant, and you want to open source some of the things you do. That's a that's an easy social media fodder. You can do a way to engage, hey, this is our follower. We're featuring our followers dish today. Yeah, here's, here's the salad we make that no one else makes. We're going to open source that.

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And it can be something that you know that that can be a great lead in. And if you do ads on on Pinterest, you can get like your restaurant. You can get that local radius of about 10 miles is probably five miles is probably the best for people coming in restaurant consistently. But just reminding people you're around is a lot of marketing. Yeah. Especially if you're a local business, especially restaurant repeat business. Yeah, if you're a bar, my boy, my boy john.

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God damn it.

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You guys are so close.

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My boy from Bar Rescue

30:04

dot tapper, Jon taffer, talks about you on the 8020 rule. If you own a bar, you went 20%. reoccurring, you want to 80% coming in and out all the time. Yeah. So a lot a lot of marketing, if you're local, if your local business or something that's very local oriented, that's a lifestyle brand, a restaurant, a bar, maybe even a staycation hotel and in the same area, you know,

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event space is another thing, too. You should be marketing on Pinterest, look at all the things you can do, right? Look at all the events you can put on here or look at. here's, here's some dishes you can make at home to engage with us. Yeah, and you're building that brand. Maybe you build your own, like dressings over a while or something that you can put your name on. That's from the restaurant first and then goes out. Sure. So a lot of those. A lot of those like really good salad dressings got out there, kins. really can't wait. How do you know that? Why? I don't know. I don't know why I'm making shit up. You don't know. Okay, go, go.

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Go, go and grow in the dressing. I'll go in the dressing aisle. And you probably do use kids.

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Yeah, kids Day Counts, right? It's from the Steakhouse. Kids sake. Okay, that happens once. That happens all the time. That's how you get a brand. One more. That's how you get a brand extension out there. I'm not counting TGI Fridays frozen skin bullshit. No, yeah, not count. Corporate. That's a potato skin company. Oh, you're saying Can I put your label on this? This is why we should sell this nationally. It's not that it's still brand extension. Fine. That's fine. But that it's still it's still going from the restaurant out to the aisle. Now you have two sources are rare for a restaurant organically. This product that goes out and gets you know, I'm right. You can do it on a local basis. You're not going to get in Whole Foods right away, saying like, you're you go with the offshoot, the non corporate kind of grocers, and you get it out there. Yeah, I get that. I'm just saying it doesn't happen very. I'm saying you're running a restaurant. It's very hard to get the energy and money to be able to do something like that. Well, first off, you're running a restaurant. Before you do any of that shit. Make sure you have like three restaurants so that you're actually getting the economies of scale and you're making more, you're not worrying about that margin as much. Because that's that's why why not make it 10. Mr. moneybags? Well, I'm just saying like, right, get to that next level first, before you do a brand extension like that. Get to the next level before you get to the first level got it. No Kid, get to a level what? Because restaurants they have such

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such slim margins. The way restaurants make a lot of money is you have to be a restaurant tour. And you have to have the economies of scale. You're using the same inventory of stuff. Now, because your product, your product flips so much, and I know what you're saying at this and nowadays, being a restaurant owner is really tough because with all the rules and whatnot, Florida is wide open. Because we're fucking American. We're the goddamn most American state. Yeah, well, I don't have my my Ric Flair whoo anymore. You don't that would have been a perfect boom moment. That would have been a perfect ending because we're

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look Pinterest is the shes Okay guys, that's all you need to know if you have a lifestyle product or anything b2c business to consumer. That is a lifestyle product. You should be on Pinterest. And I could make a case that if you're b2b, you could probably figure something out there too. What about my sweater? What is