#274: How To Push Yourself To the Next Level w/ Rob Cressy
sweq 274 audio
Mon, 10/12 · 11:31 AM51:53
SUMMARY KEYWORDS
people podcast called talking eric breathing cold water wim hof wim porsche hear listening visualize mindset sports life rob boom day game
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We
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sweat equity podcast and streaming show pragmatic entrepreneurial advice with dick jokes. I'm your host la Smith, sitting to my right your left on the tube. If you're watching on YouTube, Facebook, Vimeo, LinkedIn, your mom's Walkman. Palm Pilot, Eric Readinger. Yeah,
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yeah, you can't watch it on me. Watch me on it.
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You can do that. That way. That's somebody
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This episode is brought to you by almost forgot value added up top trying to throw a little freebie in there right from the get go. So you
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know,
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while we're about dick jokes are about the Whoo hoo ha, ha. We're given some advice wrapped up. What if you need a digital whiteboard? This is not a sponsor of the podcast, we just know it's good digital whiteboard called Miro, it used to be called real time board. I use it when I do strategy, layout strategy and considered it I can share it out. It's huge. In this remote working world. That's Mr. amuro. Digital whiteboard. You can it's got a bunch of like
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the name though. I don't know why they changed it to a name that I like real time for Right. Yeah. Now it sounds something moving on.
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Yep, am I are Oh, that's Miro, we get nothing for that. But we just want to have some value that's at the top of the show. Going forward. This episode is brought to you by ExpressVPN. Try expressvpn.com forward slash swiped gets you three months free off an annual plan. What is ExpressVPN? It's an anonymized web browsing. So if you think you're on Chrome, and you're doing that incognito look, you could still get tracked.
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But that's not really you can watch Netflix from Australia and you can watch the special stuff on Australian Netflix.
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Did you know The Office has 38 different countries that have mimicked the office?
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I do because you told me that before on this podcast,
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I know if you're if you're a new user, new listener, you don't know that you want to watch Finnish first you know, I know office. Go ahead use try. Go to try expressvpn.com forward slash wait gets three months free off an annual plan. Let's try expressvpn.com forward slash sweat, light ki sweat. Ooh, our future sponsors try grasshopper.com forward slash select get to $75 a business online scalable business phone line Don't be a jabroni and have one of those Google Voice numbers or go right to your cell phone you go who it is. Try grasshopper comm forward slash vacancy
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70 donate to the phone that way too.
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Yeah. If you want to do a funny way. Studios go make them set up. That's what I do. Try Express tried grasshopper.com forward slash sway gets to $75 on an annual plan. And lastly, Warby Parker trial.com. Ford slash sweat like pee sweat. It's five free pairs to try on at home. If you're watching on video, I'm wearing my Warby Parker's right now. Warby Parker trial.com, forward slash sweat gets you five free pairs to try at home. You don't like all five, you go for five on those because you got a big horse head like I got cinnamal back, put in your prescription. Get him sit back. You get five pairs to try on again. Figure out what you like.
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Yeah. Because to you, they want you to have them and pay for them later. But try them on first. And then do the thing do the thing they want you to do. Hey, I'm enjoying the five free pair. Shout
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out to the Italians and Spaniards out there because today is Columbus Day.
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Let's get it going. Hi, my sweater.
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Now go
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3:53
Florida. It's a sunny place for shady people. It's my favorite. My favorite thing about the state. But look, man, Rob cressy Why don't you throw your plugs out there because you got multiple things going at all times. Why don't you do that for us? I was gonna try to but I butcher it. So you go. Yeah, I mean, simple. You can hit me up on all social media platforms at Rob cressy. I've got bacon sports. I host a myriad of podcasts, the sports marketing huddle about sports marketing and entrepreneurship, leadership DNA, breaking down the different principles of leadership, the sharp 600 sports betting and the playbook which looks at fan engagement, sports and technology. Wait, I didn't know you're getting into the sports. Betting game. Are you are you? Are you in that now? Like, oh, yeah, baby. So I've been hosting a sports betting podcast for the last year. So I've got a prime seat in terms of the growth of the industry from a sports betting in a marketing and entrepreneurship perspective. Now how do you deal with that? I basically wrote off games sports games. Cuz I just go, you're not good at it, I just had to go, you're just not good at it. For whatever reason doesn't because you're a fan you think you know a lot, doesn't mean you're very good at it. There's, I had to look at it like a marketing perspective, what's the ROI? Okay, I'm spending a lot of time and effort into this shit.
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And and you'll never be the best. There's already somebody way better.
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I'm not. I'm not Sam Rothstein from casino. I have I want those blue blockers like he's got, but it's not. I'm not gonna be able to choose the winners because I college football was my main thing. We had the triple option podcast for seven years, I used to do the cultural club podcast, and then it was like, I, you have to know, you have to be so insular in that world, at least with that sport.
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And it turns over so much.
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5:49
But the guys that make the sharks that made money in college football, they know before it breaks a pea wire. So they
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say there's way more work in college. Right,
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5:57
right. But there's way more. I heard there's way more to be made in college because of that. Yeah, probably. What do you think? Yeah, so I completely am with you. I think the key to it is you want to be an informed veteran, you want to follow a process. So by no means, am I someone who is making a living off of sports betting, because I'm an action junkie, and I'm a sports fan, and I'm a host, I'm just very relatable. And I can talk about it and do it intelligently. But a lot of times, I look and see what opinions I trust, and then I use that as validation or confirmation for the opinions that I have. For you guys, I think the real big opportunity is going to be the way that sports betting is changing from a betting options. There's not a ton of value on taking a team minus three one way or another. It's kind of tough to pick. However, there is live betting, which is the greatest thing in the world. Because you can watch the Seahawks game, they go down 13 nothing to the Vikings at home and you're like, what do you think is most likely to happen? The Seahawks are laying seven going into the game, all of a sudden they're getting points and they're down 13 nothing. Now all of a sudden you and I can speak that language. We don't have to be as sharp to say, here's a great opportunity right now. Or when the Lakers get down in the finals to a game or in the playoffs boom, here's another opportunity. And then the second one would be player props. So for so many of us who play fantasy football, once again, minus three one way or another Browns coach like that gives a toss up, however, you could say, well, I know. I know Calvin Ridley has a great matchup and Julio Jones is out and the corner for the Panthers isn't very good. I'll take over 60.5 yards for the game. Now all of a sudden, the way you think about betting and the options is a little bit easier. And quite frankly, when you get to the player prompts, you can actually just go and get a membership for a site that says listen, we're going to give you all the data on the quarterbacks and Calvin Ridley and the opportunities. And then you've got multiple sports books. So DraftKings has 16 and a half fanduel has 72. And you're like well wait a second. There's this middle opportunity. There's just there's a lot more opportunities that are be presenting itself now.
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8:10
Yeah, it's crazy. I'll tell la fanduel down yesterday, like there's somebody out there who had chase Claypool with a millionaire and they don't even know it or not. And it's how fast are you able to make these like turnaround play, right? Like Can you do it at halftime and it's like instant.
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8:27
Live betting is instant. So you can do it on a play by play. There's like a five second lag for the book to accept your bet. So that's really the only thing you really need to deal with. But if, if for all intensive purposes, when teams score when teams turn the ball over any of those different things, I'm always looking because for me, that's where I'm opportunistic. That's fun, opportunistic, always seen as a pejorative word. I I always hear that as a nice thing, but people are like you're opportunistic. I'm just this is a little directed at you
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know, whatever.
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9:02
You're doing like what snake oil. Can I sell you you? It's called drainage. You have a milkshake? milkshake, and I've got a straw and he goes, Oh, we know milkshakes. I drink it up. Sorry. I've been doing that with my kids. He's done now. That's my Daniel Day Lewis. There Will Be Blood. I think it's pretty good. kind of
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gave it half assed. I've heard you do way better than that.
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I passed away this nicotine gum and it jacked me up, dude. I don't I don't smoke. But Eric has nicotine gum, and I get it and it Jacks me up pretty pretty good. I like it.
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Pretty Yeah. The opposite of what it's supposed to be doing is
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it's getting me into smoking. Yes, I heard nicotine is not the addictive part. Right. I thought it was that's definitely what it is. Or is it? I thought nicotine.
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Yeah. Huh. Yeah. Are you addicted to nicotine gum? No,
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no, I just like it a lot and dependent on it now. Yeah.
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So Rob, I wanna yesterday I was gonna hit hit you up. Individually before you allow even talks, I saw you doing something about Wim Hof. I was like, oh, man, I could just we could just knock it out to see. And I talked about Wim Hof for half an hour for what do you do it? I'll do some ice baths now or what?
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10:14
Yeah, so I am part of a community called the big ass calendar Club, which is put on by Jesse and slurm. And the goal of the biggest calendar club is to design your life and make the next 12 months of your life, the best months of your life just by simply designing what you want to accomplish. And then reverse engineering and doing it. As part of that they created a micro community called 30 days of excellence. And essentially, it's 30 days at a time, you commit to being excellent. And they bring on these experts from a variety of different things. So one month they did food where someone's teaching us about smoothies and healthy eating and things like this, it this is more about the totality of life and this is business or entrepreneurship is Hey, how do you live a life where you put that first? Well this month, guess what? They made it Wim Hof month and amazingly they got Wim Hof to kick off the entire month and actually do a session which blew our mind Did you get is that? Well, so this is all via zoom. So it's an interactive community. So we're on this call with Jesse and this Navy SEAL named Chad right is guy named Mark Brown, who's a former NFL player and then Wim Hof comes on to introduce us to the Wim Hof breathing. So, once a week, every Wednesday for the next four weeks, we had Wim the first week, two of his coaches the following two weeks, and then he's coming back on the fourth week to coach us and essentially what we're doing a 30 day challenge of breathing in cold water therapy. So we're using his Wim Hof app to do it. And I've never done the breathing. I'm someone who meditates I visualize. I do a lot of that stuff. So this is in my wheelhouse. I'm obviously a student of the game. So I knew of Wim. I've done cold water therapy before as part of the live hard mental toughness program that I did. But I love it because it's challenging, and it's uncomfortable. And these are things that I believe builds grit, and it's why I'm successful is because I'm willing to do things that most people aren't. Yeah,
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12:26
do well, you got to get on the breathing. It's it's exercise, but it's the first thing I do every day and I used to have horrible allergies, things like that, but they do not affect me anymore. I've done the Wim Hof breathing every day for six years now, probably. And it's just like, I ain't exactly super healthy. You know, my lungs aren't great, but I can't imagine what it would be without it. You got to get on that part, um, sprays you did the cold water therapy without really getting into the breathing.
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12:57
So So sort of both at the same time. So it's like, they're introducing the breathing. And at the same time, it's like, hey, going cold water for 30 seconds, a minute or two minutes. So for me this past weekend, I was on a friend's boats soaking up the last ounces of summertime shy. It wasn't exactly very warm out. And I jumped in Lake Michigan, and I'm like, Oh, it's probably not that bad. Let me tell you. That was crazy. Yeah, I was like, Whoa, way colder than I thought,
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dude 60 degree water is fucking cold water. That is not cool to sit it like, you know, he's going into Wim Hof does, he gets under waterfalls, that it's it's below freezing, but it's still moving. And he's in there for however long he wants. And I'm doing you know, two minutes at 50 degrees and feeling like a champ. So
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13:49
Eric, I'm curious on the benefit side, because so many people preach this. And I think a lot of people who may be listening, there can be an element of skepticism, or you don't know what you don't know. And when you hear something like breathing, or like meditating or visualizing something that's very process oriented, it's internal. And I don't exactly do it. And there's a car in my driveway, like holy crap, that breathing really works. It's something that's a little bit more gradual in totality, and you have to be a believer in it. But I'm curious for you, because you are just like almost anybody else I've heard of that is done it that swears by it, which is grapefruit because of your consistency and how long you've done it. So can you share sort of like how that matured for you and how it actually works.
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See how you just hijack the podcast. Was it better? Oh, great.
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14:42
So it's better than you? Well, I find it is the cool thing about the Wim Hof breathing is you said, you know, you believe in it, and you really don't even have to believe you do it the way you're told to do it. You don't have to believe in it. If you do what he's telling you to do, your body will do what it's supposed to be doing, which is, the idea is that you're oxygenating your blood and your hyperventilating yourself where then once you get to a certain point and you have your blood oxygen elevated, you're able to then exhale out everything you have, and then hold your breath longer, which in turn, tricks your body into thinking you're dying, which is the same idea as the ice bath, it thinks you're freezing to death. So your body is doing the things that 200 years ago, when people are living in tents or whatever, even longer than that 500 years. You know, they're used to these horrible climate changes, they're dealing with all sorts of stuff that, you know, we don't deal with anymore. And just the pacification, like of my own body, where it was like allergies, like was that a thing? 1000 years ago, you know, like, and to see it be able to, I think 50 dissipate. Right? You know, that's the thing. It's like, weird because it's right. It's very soft. And now you have to make we're in an insulated right? You have to
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16:03
do something or heating. If you're in Chicago from October to May basically you're about to hit the rock you're about to be hibernating, right? This is Chicago is my fav one of my favorite cities. I could only live there six months of the year, though, because the six months that it's nice outside and not cold. Is Chicago is the best city in America.
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Yeah, I'm curious.
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Did you Well, the water temperature and like, was it Michigan,
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16:31
I did not catch it. But I made sure to sit in it long enough to appreciate the practice. Like it was really, really, really cold worse than I thought. And immediately you want to get out but I was like, No, the purpose of this is to sit in it and like, I made sure to just be still and let the body do what the body do. Um, and I think part of that is the mindset of certainly if you look at entrepreneurship, or creating a show or anything, there's a longevity factor and I want to be mentally tough so that when things get hard, I can keep moving forward. imminent means jumping in Lake Michigan and sitting there while it's freezing and all my friends are on the boat. I'm going with it.
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17:14
Yeah. That's great, man. Um, yeah, the, the breathing itself in terms of just like keeping up the consistency. It's like, I can't not do it. Like if I, I'll feel it. And it's just so so automatic for me at this point that it's like it's just the first thing I do. When I get up. I'll even sit there at the computer. I'll be doing stuff as I'm doing it and have my old timer going and something you know that if anything, it's hard to choose between the cold and the in the breathing, but it might be the breathing
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17:44
Can you can you break down how easy it is for you to do ice baths like you don't have an ice machine here. We're so we're in the you know, if we're talking to the lower, lower states that are Sunny, most of the time, I have a Lake Michigan, we don't have Lake Michigan. Well, it's a pain in the ass to get to Lake Michigan anyway, probably every day if you're not right there near it. But Eric has found a very, like pragmatic way of doing ice bass. Just I want you to just walk through it. I know it's very minutia, and not super exciting, but I feel like there's a lot of people who might listen, and they might not do the ice bath because it's like, well, I don't have a bucket.
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18:20
Right? Well, I today I pulled up knowing Rob was coming I pulled up the the Amazon page that has the Japanese bathtub that I bought. It's like 31 inches, you know, in circumference and or the diameter diameter. But it's like 55 bucks. And I'll do you know just fill that with the hose and I go to the ice twice the ice place one of those freestanding ice machine things that are
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Speaker 1
18:51
in every city now. Yeah, we're everywhere. in California. Remember, there's a lot of more for water, like people fill the jugs of water, you know, but they also a lot of I see them everywhere now. Or at least the last 10 years. I've seen them all over the country. Basically this free standing like ice machines twice, twice the nice ice, whatever that's got
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Speaker 2
19:10
a penguin on it. But I mean, it's like eight bucks worth of ice. I get 64 pounds of ice. Put it in that thing and two minutes and I feel like a million bucks
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19:20
round trip picking up the ice getting an ice putting it and getting an ice bath. What are we talking half hour?
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19:25
Yeah, half an hour tops. And I'm good to go. I did it yesterday. You know, it's just that's the thing. It's like getting a process going. Where I feel comfortable. Okay, I know exactly how this is gonna go. Boom, boom, boom, done. That's a huge thing for people.
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19:39
Well, and you can do it even less than that because guess what, we all have a shower. So immediately before this, I did a workout and then I did my Wim Hof code, and you know what I did? Call it that shower on freezing cold, that cost zero dollars. All it takes is the intention and I think we'll create There's many different excuses for why we don't do things. Because you know how many times in a row it has been uncomfortable going into a cold shower every 100% every single time, it is just as uncomfortable as the time before. However, you have to be willing to get past that and get comfortable being uncomfortable. So for me, it's as simple as this. Get in the shower, turn it on warm, I put on a playlist than it is literally for me to be in cold water. And then boom, you turn that off, and it's now freezing cold water sitting there for two minutes. turn that back on the warm boom, you're done. You're like, wow, that wasn't so bad. Rinse and repeat. Perfect,
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20:37
perfect. And I tell people the cold shower can be harder than because you could settle into an ice bath, you can kind of just get there and you know, leave. But though the cold shower, it doesn't stop hitting you in different places. So it's just this constant reinvigoration you've got
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Speaker 1
20:53
you've got this lever right there that can get you right back to write a nice bullet
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holes that bitch for water right there. Just do it.
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21:01
I had a buddy. He was my he was my youth, like leader in high school when I was in like all the young like Christian kind of stuff. And he used to tell me, he would. This is man, I'm really loving you a pedophile joke here. But he used to say he would take a shower, do but in a couple of minutes of a shower, he put it to cold and he would do his prayers while while doing that. And I was like, That's fucking weird, dude. And now I look at it like that's one of the smarter things would be a prayer bead just meditation can be considered prayer just thinking about you know, getting your mind somewhere else.
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I don't know why I brought pedophilia in because I was
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Speaker 1
21:41
lobbying you just like a very Catholic priests kind of set up.
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Notes. Okay, nevermind. Maybe that's
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your Don't tell me when I'm being set up to look just, there's
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a comedian,
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Speaker 1
21:54
I was negating a comic. I was I was I have a soothsayer of bad jokes. So what I'm saying is, it's that thing of like, it's important to, like you said, Get comfortable with being uncomfortable. I I've been going for jobs that I hate joggins fucking worse. But I know it's good for me. Because you need if you can do once a day, something that you do that you hate so much, that you know it's not gonna kill you, right? But you can do it to the point where you're like, you're gonna beat yourself up just for a couple minutes. It has
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22:27
everything is easier, right? That's the hardest thing you do that day. Great, then everything's downhill. Fantastic.
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22:34
So you should design your life or that is a thing. No different than getting coffee in the morning or putting your shoes on. Every day. One of the things that I want to do is do something uncomfortable, because that's how growth happens. And law you started this podcast by talking about being opportunistic, and how some people say it's a bad thing. For me. That's loser talk. Because when you're opportunistic, you're gonna design your growth for yourself. Yeah, yeah, no, I think opportunistic is used as a pejorative. I agree with you. I feel like it's defeatist. It's, it's definitely like it, you're creating the out without actually saying it, right. That's what I was saying. Let's get the pragmatic thing of how to get this Japanese tub. Because there's people listening, they go, I know, I need to do this. But they're gonna it's that follow through right after listening to this. And look, Eric did this with me. And for 30 wakeups V's for two years on this podcast. You said it when we first did this podcast, you came out a long time ago, the pre Eric age, and you're like I do 530 wakeups. And I was like, That's stupid. How can you watch sports? And you're like, I don't need I don't have to watch every game. It's impossible to watch every game. You can't even watch I can't even watch all the college football games I want to watch if I have them all on every screen. You can't possibly pay attention that much. But I was like, How could you do that? You know like I read a book right in the morning I was like what? So yours both work ethic in the sense of like, I'm going to I'm going to figure out these like for I hate using this term life hacks but for better or worse there actually our life hacks
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Speaker 2
24:13
these are the actual real ones right? Nothing's not like a turn your turn your fingers around and then you get rid of the clothes that you don't wear. Like that's
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Speaker 1
24:20
like a life hack has been it's a fucked out term that I still think works kind of like pivot in the marketing world for 2020 it's gonna be the most fucked outward I think the most fucked out word for 2019 and marketing world was was branding and brand which brand value branding and all this stuff and people really weren't having a conversation about that. They're just talking about Instagram influencer stuff. But I feel like those things you guys kind of converted me to eat at least trying these things right. And I remember when I did first the wake up the early wake up the 430 wake up because Eric's like, look when you have kids. Like it's not you don't have You're on time anymore. And that time no one talks to you. Basically for like, two hours in the morning before everybody's up, you have your time. Yeah. And I was like, okay, and I started doing it. And I was more productive in that three week span than I ever was. Now, I wasn't doing stand up at night, that's where it gets tricky for me. But look, that just changes a little bit, okay, I go to bed a little bit later, wake up at 630 and get my own shit. I'm not a person that talks to anybody until nine or something like that, whatever that is for your schedule. But,
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Speaker 2
25:31
ya know, it's it's important, I think, to like, show people the bath that I use and have the steps laid out for him. Because a lot of people will say, oh, ice bath, I can never do that. Really? My mom said the same thing. And she did it like, and then Rob brought up the cold shower. I'm glad you did. Because what excuse do you have for not that everybody has cold water coming out of the shower? Like that's, it's right there. And that's step one. I think
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Speaker 1
25:56
it's the reminder to do it too. Like I have to write that down to make it a habit.
26:01
Yeah, well, that's, you know, that's something well,
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Speaker 1
26:02
let that I mean, there's a key right there, if you really want to be good at all of this different stuff. Number one, write it down. Because how many people who have written down, I'm going to take an ice bath or a cold shower? Don't do it? I'll tell you the odds of you doing it if you write it down, or a bajillion times better. But I think if we were to look at the root of all of this, it just comes down to one thing, your mindset around it all, because quite frankly, all we're doing is talking about a series of excuses for reasons why we don't do or don't do anything. And it really becomes behind your mindset. Do you have a growth mindset? I can grow and do more? Or do you have a fixed mindset that says, this is the way it is? Why would you do anything uncomfortable? Why would you wake up in the morning early? Why would you do cold like the the questioning of why as opposed to I can be better and do more, because once you fix that, now you just start to look for layers of accountability. So I can even tell you on the waking up. So I've been extremely good for over the last seven months or seven years. But we recently got a puppy. And as part of that, me waking up in the morning wasn't as consistent because the dogs up at different times at night. And this is actually going on as we speak right now, one week ago, I had to go to accountability partner of mine and say, I'm not waking up the times that I want. And he said, here's what I want you to do. Rob, I want you to text me in the morning when you want to get up. So if you want to get up at 531 in the morning, wake up then and then text me when you get up. And boom, immediately I was cured. And you know why? Because if I tell my friend Thomas, then I'm gonna wake up early in the morning and then I don't look then I don't do it. Then I look like a piece of crap. So I'm gonna text him.
27:50
Yeah, he's a one of you call you pussy.
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Speaker 1
27:53
Yeah, why would I say I'm gonna do it and not do it. So it can be as simple as just Eric or LA texting each other. Hey, man, I'm up. Cool crush today, in that simple layer of accountability is that thing that's missing in all of these because imagine if you had a cold water accountability coach Hey, text Eric or headed slide into his DMS and be like, Eric, I'm gonna do the cold water today. Boom. got it done.
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Speaker 2
28:16
Nice and simple. Come on already doing that. And he's on he's it's unsolicited? He does not like it.
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Speaker 1
28:21
Come on. Now. You know, we slack. We don't we don't do dmws. We're advanced level here. Yeah. level of courting? No, but we used to use the podcast as that a little bit. We don't have we have a weird amount of listeners with a low amount of engagement. That's one of the things we need to read. We were talking about recently to kind of Geek up a little bit. How have you been able to do that? Do you know anything about like online community kind of based stuff like that? Like, you've been building up audiences? I doubt you started new podcasts without the intention of really having I think we don't carry a celebrity name with any of us, respectively, and what we're doing, but you seem to have figured out how to build these kind of community followings. Can you? enlighten us in anybody listening? How to kind of get that engagement going with people online? Yeah, for sure. And yeah, I specialize in this. So number one, my formula I lead by example. So what I'm doing my sports marketing podcast, I'm extremely candid about what's going on in my life from an entrepreneurship and sports and marketing and mindset and personal development standpoint. Why? Because I don't see anybody else talking about it. Everyone wants to LA like you talked about with Instagram influencers, everything's always puppy dogs and rainbows. But what about when I'm like, Hey, what do you do when you lose a client or mentally How are you handling those things? So one, I lead by example. So both on the challenges and the things that I do, people see what I do and if you want to get to where I am leveling up. That's sort of what I'm talking, I practice what I preach, nothing's theory based. So for me, it becomes an extension of content. So the podcast is going to have a video component, and I'm going to talk about it on social. And I'm also going to give opportunities for calls to engagement on the podcast. So I want to hear from you. Have you ever done ice baths? If not, why not? If you are, send me a picture and let me know or Hey, what book you guys reading this month, I'm doing this. And you you give people the opportunity to be part of your community. And I think one thing is as a challenge for us as hosts and leaders and community builders is there is a vocal minority, and a silent majority. So 80% of the people who love your podcast, are never going to say anything, because that's just a creature of habit. And, and certainly you guys know that from the comedy world, just so few people really say anything, and you're a lot of times talking to them. But I always like to talk to my clients in the companies that work with me, it's got to be a conversation, you got to try and make this a two way street. So for you try and have these opportunities for engagement, where it's like, hey, create the Eric to a one week cold water challenge or the one week breathing challenge or do these things and guess what, it'll start with one person. That's all it is just like that. If you ever saw that video of that guy dancing at a music festival all by himself, then all of a sudden one person comes the next thing you know, like the entire amphitheaters dancing, it's the same concept. So you get one person to do it you posted on social for you Do not worry if no one says anything, you just keep doing your thing. Keep doing your thing, putting it out, and then one person will do it.
31:46
Yeah, we, we push it out there. We got that.
31:49
When
1
Speaker 1
31:50
we're our own worst enemy, when you're very good about doing your own. promoting yourself without feeling terrible about it. We have to work it on that hump. Like self promotion is really tough. When you're trying to do this stuff. We're I feel like both of us mentally are getting killed. Getting back to that fight club back to zero kind of area, where like, we're starting to get to that point where it's like, oh, now my brain is not occupied with all this other clutter. Can I now go in on like
32:17
fumes? Yeah,
32:18
for literally two years, which I think simple words like,
32:21
I think we're still doing it.
1
Speaker 1
32:23
And I think that's important on the podcast, because what I like about podcasts, if I listened to them consistently, is I like hearing some of the peaks and valleys of the hosts. Like I like hearing like I listen to. You made it weird with Pete Holmes. And I like when he's talking about, Hey, I had a, I made it to having my own late night show. And then it got canceled. And dealing with that and having the podcast is that this is the only consistent thing I really have throughout the last like, five years, four years. And it a lot of people see it as a zero sum game. But again, they don't know it's that it's that defeatist talk, because we were like, what are you doing this for? I saw you have no YouTube views, or whatever
33:05
that was, I say, because I like it.
Law Smith
33:07
No, I like to do it. I go, Eric and I would do this, if it was just willing to be on. It's on the three of us just talking. And I think that's how you have to do it with stand up is like, you got to do it for the love of the game. I'm 36 I've been doing it over 10 years. And it's one of those things where it's like, you know, at this point, a lot of people would be like, you're not going to make it to that next level. You've already kind of peaked out I'm like, hey, maybe I can do a ron wyden thing where you get you get to the point where you're headlining at whatever, whatever age at 50 you know, 55 he was making about Samuel L DAX Did you know he was making pottery in Mexico and Foxworthy called him up? We just need Nick off to call us up and go perform when he makes a big but I'm saying like, you know, he was making pottery and Mexico and Fox or they called him up and goes, Hey, you want to do this blue collar thing and 2002 fucking blew up. And now he's, I mean, no, no, no. Now he's on Rogen. Now you fucking doing theaters? Dude. He's making like 100 grand a show. He's he's got a tour bus and a jet and all that stuff. So my thing is like, it's it's like you're saying that defeat is talking get in your ear.
1
Speaker 1
34:11
You know what? Yeah, in for you, you know who is never going to be able to reach those levels. The person who quits Yeah, you know who is going to reach those levels, the person who keeps on doing it. And for me, when I teach people who want to become creators, I really have to say, you need to throw the results in the trash. You have to fall in love with the process. I'm just like, you guys, if not a single person Listen to this. I the time of my life. And I would do this 100 times in a row in that's why we do it. And to the next level of this is all right. You're running thin. There's not a lot of time, how in the world do I self promote? I remember I was the emcee of a business conference in New York and this woman stood up asking why would anybody want to care to listen to what I have to say? Say, in a podcast? And the answer was, if you have anything inside of you that can help even one person, then it's your duty to get out. So for you, for you guys, just getting it out there. And I think what your biggest advantage is, is your relatability. And your candor, it's one of the things that I love about both of you, because it's an extremely rare quality. In certainly, it comes from having a comedy mindset, because you think differently there. But I love how relatable both of you are. So when we think about how do you build a community, I want to read for you guys good or bad in people are going to naturally gravitate towards you, because of our relatability because we're not perfect. And quite frankly, I don't want to create perfect content, because the overwhelming majority of the stuff we see out there is so polished and produced that it's no longer relatable. Yeah, most
2
Speaker 2
35:56
of our business content comes from our failures. We're going around talking about how we messed up most of the time. Speaking
1
Speaker 1
36:01
of which, I double booked this I got a 1030 call, but you guys are gonna keep you guys are gonna keep chatting around on this call.
36:08
No, no, y'all keep well okay. I mean, yeah, dude, it's um,
2
Speaker 2
36:14
he's got double zoom calls going. Pretty cool.
36:19
And important guy that was Smith
2
Speaker 2
36:21
chumps out here. So you got anything else going on that you're challenging yourself with or anything, Rob. So just dialed 900 things that we've already gone over.
1
Speaker 1
36:32
So here's a simple one. So as part of the big ass calendar club that I'm doing, there's a thing called daily vitamins. And essentially what it says is, in a perfect day, if you could do 10 things, what would they be? And this can be anything you can say, completely wipe off your calendar at Saturday, you can choose the day anything, what would you like to do? So for me, I've got things like well, meditate in journal, I would like to visualize, I would like to shoot hoops? Well, one of the things that I noticed I recently added on is because of the pandemic, I've been spending an inordinate amount of time within one mile of my house. So living in Chicago, in the city, I walked to the gym, I can walk or ride my bike to the grocery store, the park where I walk, my dog is across the street. I live in a very good part of Chicago and West loop so that areas where we go out is right around there. And I work from home. And I've worked from home for the last seven years. And what I realized is I was like holy crap, man, I'm spending so much of my life within a one mile radius of where I live, I was like, I need a break this Yeah, a lot of this, a lot of this really, us really feel this in one way or another. Because what we want is change in different. And I wasn't getting changed and different by being a one mile away. And this is something that is brand new within the last seven days. So what I added is a daily vitamin for me. It's called one mile, my goal every day, and it doesn't mean that I hit it every day. But it's an intention that I set is to go more than one mile from where I live. And doing that allows me to have a mindset of adventure, because I went running yesterday. And I made sure to go past one mile. And lo and behold, it messes up, right, I came across this awesome piece of street art. So boom, I get to take a picture of it, I then document it, throw it up on Instagram. And that becomes part of my journey. And it's something where I'm sharing this because one I think a lot of us can relate to being sort of stir crazy right now. So the way that I'm getting out of it is to say, all right, well, the way for me to get out of it is to create a thing to get me out of it, and then to track it and write it down. And I just feel like I have a different energy in my life because I'm consciously trying to be more than a mile away from my house.
2
Speaker 2
39:04
Yeah, that makes me think of sort of like the vague like going on a vacation mindset where it's just like, the physical change in location like it goes somewhere. Things smell different, it might be a little bit hotter, a little bit colder, but for whatever that is there's such a an energy like change boosts that you get from it where it's just like getting out of that way a rut basically you know getting in that area around your house without one mile radius exit just gets crazy man like there's something to that with. It's like a mini vacation for you or something.
1
Speaker 1
39:37
Well, it once again, it goes back to the mindset. Are we stuck, or are we fluid? And with this, I think it applies to so many areas of our lives where it's like, Alright, well what's something that I want to change in? What can I do to improve it? But then I think it's super important that we actually design this in our life so well. We're gonna do the air cold water and the breathing challenge. Well, what if you said, I want to have a different challenge, what the hell is a different challenge you say, every day, this week, I am going to do something new and different. Rob, what in the world does that mean? I want you to take your dog for a walk in a different way, I want you to go to a different grocery store, I want you to do something that you have never done before. And what we're really doing is we're rewiring the way that we think. And then you experience new things because I love experiencing new things. And I don't care if it's a brand new sandwich or a new sushi restaurant, or you're gonna walk the opposite direction around the lake, you always walk, what that's going to do is you're going to see things differently in for us as creators and marketers and entrepreneurs seeing things differently is gold is most people see things the same thing over and over and over again. So if you want different results, well, let's bake that into our processes and say, by design, this week, we are going to work on doing something different. And I don't care if that means you're waking up at a different time, one minute or two minutes later or do something in reverse order. Have that bounce and have that energy.
2
Speaker 2
41:15
Yeah, well just to bring it back to like the Wim Hof stuff like that in itself. they've they've researched where it's like just Dr. different way to work once a week. These things like they could show that it helps your brain I don't know, I don't want to get to, you know, acting like I know what I'm talking about. But that is scientifically provable. The way Wim off the Wim Hof Method is to, it's like they've stuck that guy in a lab, and they've shot him up with eco lie, and he did not feel one bit of it. And he just made it go a point is where anybody who's listening is that these things are real, like, it's not just us talking Woo, it's it's actual scientific stuff that'll help you.
1
Speaker 1
41:53
Well, and I really think it just comes down to action. Quite frankly, if someone listens to this and doesn't take action on a single piece of what we say, I don't care, because we have done our duty as leaders by sharing what we're doing. I don't tell anyone, they have to do anything. You don't have to wake up early. You don't have to do things different. You don't have to take ice baths. All we're saying is, these are the things that we do that work for us. Here's the results. If you want to grow and get better, maybe try these few different things. Try one of the big. Yeah. And that's actually the key to so many things in life is one, I don't need you to have to take action on everything from this podcast. But can you take action on one thing that you heard today? Just one thing? And what does that mean? Maybe that just means you write down the one thing that you're going to do? Because so often what stops people is they think about the big picture like oh my God, I've got to do all of these different things. And I'll actually break this down as simple as humanly possible to take action. If you want to do the ice bath challenge that Eric's doing right now. Just go to Amazon and purchase that top. Yeah, that is the only thing you if you do that one action, there is a 100% chance that this is going to be successful for you. Yeah, you'll use it just is
2
Speaker 2
43:16
you won't waste it. You'll use it. I mean, it's Yeah, yeah, man, I'm with you. It's just like, not nobody's very few people will take action. But you're right. For people like us who've been pushing ourselves for a long time, you know, we kind of got to get, you know, next level what they exist to keep it going. I hope somebody got I get so excited. If somebody comes to me and says, Oh, you know, I saw you do the Wim Hof Method that whatever I get so excited to talk to, like more than anything, really, because I know it's something that if you do this, you will feel better one way or another. ice bath, cold therapy, breathing like yoga, all that stuff, you're gonna feel better, by trying to like I don't want you to feel better.
1
Speaker 1
43:58
I'm gonna take you over. So let that be the community thing for this episode that if someone is listening to this, and is currently doing hit up, Eric and let them know, if you're not doing it, but you're a little bit curious. For more, hey, I thought about this, just just send a message and say, Hey, what's up, this is on my mind. And I agree with you, because I love absolutely love talking to every single person who hits me up from every single podcast I do or that I'm on, because there's a connection. And that's what we're really looking to do is build connection. And you also mentioned next level, you said that we want to get to the next level. And it's why I'm so driven because I do want to get to the next level. And I'm willing to do the things that it takes to get to the next level. And what we can control is our action. What we cannot control is the timeline in which it happens. So I'm going to continue every day to do the breathing and awakening early in the working out In the mindset work, because I'm going to follow a process so that I can guarantee I get to a next level. Because guess what, the next time you hear me on this podcast, you will know for certain that I reached the next level, and I am better than I was when you hear me right now. Exactly.
2
Speaker 2
45:16
And for me, I don't know about you, but it's like I say, next level. But as I get older, it's like, I realize there's no end to next levels, like you're not going to ever get there. And if you know somebody that says that, like, you know, that guy's got to figure it out, nobody's got it figured out. If they tell you, they got it figured out, they're full of shit. And it's just like, as soon as you understand that, this whole thing is gonna be growing the whole time. There's an incredible freedom to it,
1
Speaker 1
45:44
I guess. One, one, it's it is extreme freedom. And that's where you become driven when you realize, well, wait a second. This is really a game. And one of the things that I write down every morning, which I learned from Jesse Itzler is it says, Get to the movie in your head. And essentially, what that is, is, we all have this dream or this vision of where we want to get to. But how many of us actually get to where that movie is in our head? And you're right, we're going to continue to get to the next level. And for many of us, we're going to get to that movie in our head. But guess what, we're going to create new movies, because right when all of a sudden, a la lands an awesome stand up gig, he's like, Oh, my God, this is the greatest thing. Oh, what's he gonna want? Next? He's gonna be like, I think I want a TV show. Now, the movie in his head change, and you're constantly working on that. So why would you want to have this same movie playing over and over again? keep creating new new movies? Because this is your life?
2
Speaker 2
46:43
Yeah, that goes to the visual visualization thing you were talking about earlier? It's like, you say that, and a lot of people might be like, Oh, yeah, daydreaming about what? how rich, you're gonna be is like, Well, no, but you know, maybe just thinking about how it might physically feel to be in a place where you feel successful, or what might smell like or what you know what sounds are going on? And to just be able to sort of bring that into reality? I absolutely think there's something to that where it's just, we don't know if we're not all robots when we leave the room. I don't know that there's nothing beyond this little brain in my head. You know, like, I don't we could be in the matrix. So might as well put it out there who knows noses listening?
1
Speaker 1
47:28
It's not up to us to convince you that visualization works, right? Just look at go to professional sports. Someone's sitting at the Masters on a par three, what do you think they're doing? They're visualizing that shot landed on the greens that they're going to putt for birdie? Yeah, but that doesn't apply to me. Oh, really, that's just stupid thinking. Because the exact same thing happens. golfers day after day after day, they visualize everything. So the same goes true for us. Because there's a great book on this called the power of consistency by Weldon long, absolute game changer. And what he really talks about is, most people don't spend enough time actually thinking about their dreams, they may say in passing, oh, I dream of owning a Porsche. Imagine the person who says I dream of owning a Porsche tonight at the bar and passing opposed to me who reads every single morning, I own a red Porsche 911. Every single day, boom, you, you write it down, and you read it. And then you just sit there and you close your eyes. And you just visualize yourself picking up law from his comedy gig in your Porsche 911 in the tops down, and you feel that wind and it's like 85 degrees, and you're growing over the bridge in Tampa. And all of a sudden, your body can experience it. Because here's the thing about visualizing your mind doesn't know the difference between having in visualizing. So when you're experiencing having that Porsche 911 with la cross net bridge and feeling the warmth. Your mind and body feels like it happens. Yeah. So if you rinse and repeat that over and over and over again, what do you think your mind is gonna do? Your mind is gonna be like, well, let's get working on making this happen. Because I already have it.
2
Speaker 2
49:14
And it it almost goes into autopilot. Like it's somehow you know, deep, deep down like the right path to take with it too. You know? Yeah, it's, I love that golf metaphor, because it's like, it's a people don't like visualization, because they can't they they'll, they'll visualize the red Porsche owning it great. But are you visualizing the steps? You know, reverse engineering what it would take that sort of thing. And a golf shots perfect. It's like you can see it all happen right there. You could see where the ball might roll with the undulations in the green, all that stuff. I'm really connected for me.
1
Speaker 1
49:51
Yeah, and if you want to take this a step further, as part of your dreaming, why not go on the Porsche website and look at new Porsche 911 And go build a car, right? All of a sudden, like, why not take the steps because the only way you're going to get to there is if you've picked it out, and you know what you want. And you know the price, right? We got that end, we got the end part right there, then you really have to say, Well, how bad do I really want this? And you're like, well, it's only like $90,000, you're like, well, maybe I could just start saving $10 a day until I have the Porsche. That's an option, right? You could say, well, maybe if I'm a sales guy, maybe I'm going to just work a little bit harder. I'll say an extra half an hour, every day and call it my Porsche time. Boom, I'm working Linda Porsche, we're gonna land that Porsche. And when you have the dream, and then you figure out the action steps, boom, once again, we can't figure out the timeline. But we can work on the action side of this, so that you just keep doing the same thing over and over and over again. And I'll tell you, the people who do this more often than not, they're gonna get that Porsche.
2
Speaker 2
50:58
Yeah, man. Well, I could talk all day, dude, I really appreciate you coming on. You want to give your give your info one last time?
1
Speaker 1
51:06
Yeah, hit me up at Rob cressy. Everywhere. Rob cressy.com. I love jamming with people who listen to this, if you made it this far. I would love to hear from you and just say What's up? Tell me something awesome going on in the world, in your world, just because I really appreciate Eric and law having me on here. I love what you guys are doing. I really appreciate your consistency and your dedication to making this happened. Because I'm very similar in something that I don't think enough people recognize you for that. So I just wanna let you guys know you do a great job.
2
Speaker 2
51:38
I love talking to this guy. You always make me feel better. I love it. Well, thanks, man. We'll be doing it again soon. You know, we'll figure it out.
51:50
About my sweat equity.
