#170: How To Finally Face The Facts About Where Your Advertising $$$ Should Go And Immediately Adjust Your Strategy Like Al Pacino in Any Given Sunday
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Okay
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Speaker 1
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Yes Why are you okay get some more music to play for me please do it
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Speaker 2
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for those that didn't know right before we started for the last 45
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minutes you've been driving me fucking nuts
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probably my kids will do me soon
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Speaker 1
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and that you want to get into this war with me bro my kids got four years on your kids teach you how to do this stuff
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I didn't La la la I can do that all day
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get nothing done
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I don't get
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your flabbergasted huh
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Why can't you get things done
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wash goddamn because they're up in the shit
Eric Readinger
0:59
so I felt day royalty free site will see when you have to if you have to make videos are you ever have to do I feel like everybody has to make a video at some point nowadays yes no matter how tech deprived you are and how the least amount of knowledge what
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a little talent you might have there's some
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Speaker 2
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mom that's like I got that I want one with the Ken Burns effect that I saw him
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Speaker 1
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I movie Yeah, we just want that that YouTube video with the intro the guy walked around with his phone in his hand pointed up his nostrils for like 90 seconds we play the audio no I don't think we can physically why not because I don't want to look it up
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what no why not I just like I think the audio paint the picture yeah but it's a 90 minute long video
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tumbling was a second I could do app
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is what it was like it was like
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Speaker 1
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God I don't use the news doing it I know that's what makes it funny like you walked into a room there's a guy with a gun mean like
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like
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do it figure it out
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Speaker 2
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so it's like an upstart shot of him up his nose and like
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Speaker 1
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like walking around is decorated house as their
Eric Readinger
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as their producer behind the glass john paul said it was it was ironically that's that's your intro to come in whenever I stopped talking.
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I'm going to giggly
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silly goose mood he was
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showing us video of the Bert kreischer
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was not
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but
Eric Readinger
2:36
hold on that's it was crisis reaction. It was a reaction video on your mom's house
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or sent me the direct link
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link
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Speaker 1
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I wish I didn't find that one and I immediately clicked it like an idiot because I just do that and then you come over looking over my shoulder so it's not on your devices
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I got online
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Speaker 1
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got all over the place vices over these things.
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Speaker 2
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This guy this guy's putting stuff up his button on your mom's house share it It's so funny because he's reviewing other
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Speaker 3
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similar thing he's reviewing it's like a weird YouTube guy
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Speaker 1
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looks really really weird Okay, we weren't watching a tutorial on sticking things up but we were watching tutorial a technical camera things and whatnot. Not
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so
Eric Readinger
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these tutorials YouTube tutorials are budget dad owners like they don't know like to hold the camera. That one john paul showed us with the camera lens guy was like he's basically has the camera like I mean at his did really
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Speaker 1
3:46
well. When he got into up. He's like, I guess he didn't he immediately says he doesn't know what he's talking about. And then he's gonna figure it out. Yeah, and it was
3:54
my journey. Right? Exactly. It was an hour long video. Yeah, yeah, it did this. This episode's only 33 minutes. You know, it says you
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will decide 34
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Speaker 2
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if the year of our Bo Jackson. So if what I'm saying is Unbox Therapy. I get it you ever watched those videos? Sure.
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That's a different thing.
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I know that you were sharing.
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I get it.
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Speaker 2
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I get people reviewing products and stuff that that's what that guy was doing
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product review. It was a it was a double
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double ended folks leave.
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Exactly. Wait.
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People asleep. And he was putting the sleep.
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Speaker 2
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The sleep because on top. And then he had the hit two things. He had that sweet Jesus. And then he had this like,
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Speaker 1
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Oh, I can put now figure it out now that I've thought about it in my mind's eye
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Speaker 2
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and then he had this prostate ticklers or something like that. Yep. And it crops thankfully crops. Right. All you see is like his belly button up. Did you come in? Exactly.
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Speaker 3
5:04
You are laughing the same exact way when you're watching the video. I think it's funny. It makes him like giggle.
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Speaker 1
5:11
It is a weird thing to find funny. It's so taboo. I know. But that's taboo. Isn't that funny to me anymore? I guess
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you're dead on that side. Right? Well and knows
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your reaction to like,
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Speaker 1
5:27
No, I'm putting it No, we will not tell anybody what we're talking about. We're just know john paul.
2
Speaker 2
5:34
That was not funny that that conversation was not funny. There was a serious conversation. Yeah.
5:40
Okay, so your videos for the internet?
Eric Readinger
5:43
Yes. People screw this up all the time. We had Andy on here last episode and thanks for coming on. Because I got to hold Andy signaller. I get to hold as well if you listen to the last one Emmy nominated. Yeah, okay. Yeah. All right. Forgot I didn't want to give his whole resume down because it was like, you know, when we bring people on and the intro, and it's just easier to not go over everything.
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Speaker 1
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Do you know when you bring people on and intro I looked up this stuff, Honest Trailers, I knew
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all I did a cursory very
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cursory, cursory Well, I mean, it's on record that you just didn't even bring him in.
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Speaker 2
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Oh, yeah. But I mean, that's I I got no Rambo. Mostly. Yeah, that was 90% of it with your fun facts. fun factor. You want more?
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no wrong button.
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But that tells me You want more? No.
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I mean, if they're fun, bring it.
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Speaker 2
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We are not fun fact talks about the fun that like this is. This is a podcast for kind of throwing out some fun facts. Did you know kind of things? Yeah.
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Speaker 1
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Did you have any? Because you were the one who brought this was your idea. Your idea was start the episode. Fun fact
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sheet on it.
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Sit on everything. Stick
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Speaker 2
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65% of senior executives.
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raising my hand up very high life index comically
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Speaker 2
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65% of senior executives navigate a site after viewing a related YouTube video. Yeah, it's you said How many? What's a degree 5% of senior executive level? And this means senior citizens?
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Yes, it does. Most of the time
Eric Readinger
7:26
90% of searchers have made their mind up about a brand before starting their search. Oh, well, that's really disheartening. That comes from status labs. Well, what they're saying is about my thing on a on when I talk about online advertising, online marketing in general,
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Speaker 2
7:46
you when you go to Google as a user, Joe, Joe, user, heroin user,
Eric Readinger
7:54
when you go when you go to Google, you know what you want already? That's kind of what that is. To me that
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Speaker 1
8:00
that's that. Yeah, well, I mean, if you're googling a brand name, then chances are you already know, but you're not googling
Eric Readinger
8:07
so you hear about the brand name usually in social. So that's my big difference in ads, right? So I always have to tell people about online advertising, split it this way. Discovery factor on social media, or the awareness usually happens, you find out about something, and you may, you may close the conversion funnel there within that realm, but probably not. And then you have your searching for a dentist, and Cara. Cara, what is that neighborhood? Right Tampa, Florida? forest, hills dental will come up in those search ads. If we have those put out there. Yeah. So you already know you're looking for the dentist? Not necessarily Which one? Yeah. And so and so? Or maybe you just know a little bit about what the dentistry you'll have. Is yours, something you know, like, right, right. So you want to make sure you're number one in the search results? because number one in SEO stone number three, as they say?
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Speaker 2
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What do you mean? So when you search on Google, just look at the the first results search for anything right now.
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Until I will tell you bill and dildo sleep.
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Speaker 2
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Well, that's going to be a little bit off key anything with anything with drugs, angle,
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and adult.
Eric Readinger
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Anything with drugs, sex toys, adult beverages, you know, anything that's pretty much not cool to put on TV as a commercial. Google kind of follows those guidelines a little bit.
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psychiatrists near me.
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So what do you want it? What do you
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what are the first two things that pop up their ads?
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Speaker 1
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Right? Yeah, well, we got the ad is one ad. And then there's the map. Okay,
Eric Readinger
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so bigger things have ads, usually. But there's an ad for probably like Psychology Today, which is a search engine for
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Speaker 1
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psychologists actually bake here, which is a big time hospital. Chain franchise. What is it? I don't even know this hospital group around
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Tampa healthcare organization. Oh,
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Speaker 1
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I think I think that's what you call it probably bake here.org
Eric Readinger
10:12
so that they want to pull you in with that makes sense. And then the second thing is the organic search. Yeah. isn't much people a lot of people don't know that. It's it feels in a test. A lot of people don't know those. First things that are that are ads, even though they say add on it. Yeah.
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Well, it's not always not always going to get an ad serving.
Eric Readinger
10:31
Specific, the less marketable the less conversion kind of thing. Yeah, the less someone can make money off the thing you're searching, the less likely it is to be right. advertise now look up like Tampa Bay Buccaneers, something like Fitzpatrick Jerseyans, and you'll see two results come up. Usually, sometimes three, sometimes four. Depends on what you're looking at.
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I'm just trusting you. They have a fine way to get out of the
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topic wise. Yeah. Well, it matters like what do you want to see here? We got
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no ads,
Eric Readinger
11:04
no ads? Yeah, just put jersey and see what pops up. Okay. You don't put Fitzpatrick, who I hope to come on the show.
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Speaker 1
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NFL shop, calm buccaneers shop calm. Okay,
Eric Readinger
11:16
first tip. But that's obvious, right? So it's just one of those things where people don't get that either I was searching for, for one of our clients is going to come on meal delivery, real plan delivery, like subscription model, right? And just trying to see what the competition does. And there's four ads there. But then you also get to the other one. This is where everybody now I'd like to show for sales dental. Because you've gotten how many reviews and eight, nine months? Or it's like 51 like on Google, but I'm saying in general.
11:48
Oh, in general. 150 or something like that? No, dude, she's got like, depends on what she
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you guys. Well, I mean, it was business. Yeah.
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Speaker 1
11:58
But I mean, she's the one getting the reviews of her dentistry. But like, between the like, oh, no particular dental websites or like, Web MD is not one of them, I guess. But something like vitals. Yeah. She's got like, 350 something. I don't know. 350. Yeah, something like that.
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Speaker 2
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But since you since y'all made the dentistry there's been
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Speaker 1
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we've been focusing on Google ads, because it really is the number one Google reviews. She's the same as so often. We so we got a look in that.
Eric Readinger
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So why that's important is because your Google reviews, you can get that kind of search in Google Maps, especially for local business, right? Yeah. So it'll be like you search for dentists near me. And it'll be like one two ads, and then it'll be wizard usually, like, in this instance, probably. I don't know if smile. Yeah,
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Speaker 1
12:55
there's a line or something. Right? Well, I mean, there's local country bomber, it's that shoot right to the top that just pay out the ass? Yeah,
Eric Readinger
13:02
but you don't see like, get quick on there. Right. Right. Or them as a podcast advertiser a lot of the times because they want to be a first mover in their product kind of thing. And they the podcast listeners like yourself, if you're listening your first mover, congrats.
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Speaker 2
13:18
I mean that. That's where I do find out about a lot
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through the ads on there.
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Speaker 1
13:27
It is weird how often you like search for something that's like an obvious big time thing like NFL shop calm, and it's they're still running ads for it?
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Sure. You know,
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you can get your SEO organically up there, dog.
Eric Readinger
13:39
Do you want to know why, though? Yes, they don't want you to divert. So I and that's what I tell all our clients to I want to do an ad campaign that has like your name in it if like for y'all like, has has the missus name in there and every iteration of the keyword in case someone's looking at it up. Just because we don't want to, you know, we can't compete in that spot. We meaning funding your ads for you. Right? We can compete in that spot for $50 a month for that certain term. Right? Yeah. And so we just want to make sure that everybody has add, that's the drop off too. So you got two things you're going against with those kind of thing? Like, you have, you have.
Eric Readinger
14:21
What the NFL is doing is a different is also a bigger thing to like Coca Cola, like, keep breaking this, we're going to tell you how good we are. Trump does this really well, actually, yeah.
Eric Readinger
14:33
We're gonna keep hammering with you. And it's not gonna, it's not gonna make you buy coke right there. But it gives you front of mind. Top of Mind, baby. So. So that's what that those ads are doing. And a lot, a lot of ways. So if you're a local business, I tell everybody, just take that hundred and $50 ad credit you get with Google AdWords beginning. And you can easily do AdWords Express, if you if all this stuff is foreign, you don't get overwhelmed it they made like a very simplified version, and just put the name of your business, the name of you if you're very integral to the business.
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And keywords, just put don't get overwhelmed by like, I have to have the right keywords. Yeah,
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just just
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Speaker 1
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start doing usually what are the key words that come to your mind are going to be what our best? What are you looking for? Yeah, if they're coming right to your mind, then that's what we'll be for everybody else.
Eric Readinger
15:26
The easiest thing to do is reverse engineer don't get overwhelmed by just see it from their perspective. See it from a potential customer client, perspective, patient, whatever it is, whoever the person you're trying to get a lead from, or get to buy whatever product you have. Yeah, I so going back to this split, when I talked about ads, social media is something usually you hear about something, right? Because of the nature of that setup. Google, you already know what you want. And YouTube right in the middle to me. It's not social media, but it's that I noticed the number two search engine technically, really, you know that no, yeah. So being could suck my ass.
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Speaker 1
16:06
But yeah, and you don't remember still pretending like there sometimes
Eric Readinger
16:09
when we try to do our How to Be a man sketches. Like the reason we wanted to do it that way is because people look for how to videos on YouTube. Yep. And we thought if we can make them legit, kind of like we do with this podcast. So there's some legit information in here. There's gonna be a lot of tech jokes as well. Yeah. But if we could kind of marry that idea, maybe we'd have a character that we could use. Just have that built out for a while. Yeah.
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Speaker 1
16:36
The number two search engine. Yeah, I mean, what qualifies a search engine? Just how many things are searched in it? Yeah.
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Speaker 2
16:43
Oh, yeah. A lot of how tos. And then the next one is should I
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Speaker 2
16:49
think that's on Google? That not so much YouTube? Wait, should I use
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it IMO search engine do know that? Yeah. Yeah.
16:56
I love that. You're actually Google. Should I do this? Instead of asking another human? Yeah.
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Speaker 1
17:03
Well, I mean, sometimes for people that comes down to that coin flip. Sure, but,
Eric Readinger
17:09
but you already have confirmation bias by going to Google to ask the question. Yeah. Cuz you're getting
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along know what it's talking about.
Eric Readinger
17:18
Right. So on my on the boat, so a lot in it. So the other thing I'll talk about that I've been kind of trying to tell everybody is kind of a myth is that Facebook ads don't work. And I think everybody really, when that story came out about Cambridge analytics, yeah, that was misreported because like, you think Matt fucking journalism's dead on the big scale? They can't report this shit. Yeah, and the tech like digital they don't know any of that. I you know,
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people who bought into words
17:49
were better journalists, then they are I would
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Speaker 1
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say Yeah. Was will look into something for longer than two minutes,
Eric Readinger
17:55
right? Because we come at it from a C plus upbringing, right going hey, we know Yeah, so I'm going to read know, do more than I need to know. Yeah,
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Speaker 1
18:03
I'm stupid. Computers are smart. Know what you don't know know, that thing got blown out of proportion. And anybody who was like already shooting on Facebook ads and taking that as the the cherry on top is, you know, they weren't going to be down with Facebook ads to begin with. So information by us once again. Yeah,
Eric Readinger
18:21
they weren't gonna be down with it. It just it proves the self fulfilling kind of angle they already had going. But SEO companies will tell you they don't. They don't work to try to win your business in that direction. Yeah, and that thing is like, well, that anybody who tells you that and didn't ask you any questions about your audience, your objective cost me cost per acquisition. They don't know what the fuck they're talking about. They're just trying to school you and basically why we created firm agents Well,
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Speaker 1
18:49
I mean, like, a lot of the if you're doing an SEO company the type of stuff for like dentistry is the easiest one for me to go to because it's well known at this point, what's our three line the the like, your target audience is not going to be the people who an SEO company most of them are going to be like trying to like convince to sell something to if that makes sense. Like they they're going to be good for your online store to sell your boogie boards or something. You know, like dentistry big tooth
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Speaker 2
19:20
that's a boogie board write that down jump off right that don't you already here It's mine. He's got it. Okay, trademark, copyright.
19:30
Patent whatever it is. Yeah, anyways, where was it to keyboard on my
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Speaker 2
19:37
Can you see yourself in the Gulf of Mexico with a big old tooth? Yeah.
19:43
sharpen
Eric Readinger
19:44
big joke. A lot of teeth in there. Anyway, SEO for like dental is not they're going to sell them on that they're gonna be like you need to get them out there locally. We're going to do SEO that's what is Seo. Yeah, exactly.
1
Speaker 1
19:57
Right. And and you need it and like it, but Facebook ad user and yeah, reviews are huge, but like a Facebook ad can be way more beneficial for a dentist. Because a lot of Facebook now is older people who have money that will pay attention to a video Facebook ad
Eric Readinger
20:15
and you said that flippantly but the number one indicator of wealth is age. I really want to break down stats and demographics and stuff that is the number so like, I don't give a shit about Snapchat really as much. Yeah, we don't deal with big brands. So it doesn't matter if you're Mountain Dew and you got to tell people to keep drinking Mountain Dew because we want to keep kids really dumb. Then like that's that's your agenda mountain dews not you ever seen someone smart drinking Mountain Dew you know? Okay, so
20:45
or Stephen Hawking. It Be Loved
20:47
it Oh, he liked Code Red.
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Speaker 1
20:52
Okay, don't let's not get on a tangent of trying to the Stephen Hawking Mountain Dew dad pun is we're not going to get it again.
20:59
I
21:01
I know but reference
21:02
I don't want to open my mind to it because I did on that one
21:05
of the one of the first jokes ever wrote was
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should be good
21:09
was tracking yourself didn't get it ready.
21:13
It's warm in the room
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Speaker 2
21:16
was living in Alabama. They had a different kind of foods.
21:24
Now looking at your
2
Speaker 2
21:27
Mountain Dew code, redneck. Thank you. Thank you guys. Tip your waiters good. Oh, that's it.
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Speaker 1
21:39
Your first joke? First one. That was one of my first ones. Yeah. You get better been doing it? litter
2
Speaker 2
21:46
potato Skinner's. Thank you. Thank you. Thank you.
21:54
You wrote that you wrote it down.
21:57
These paper.
21:58
Those 1819
22:00
not making jokes. I wrote down a room. That's what
2
Speaker 2
22:03
you do driving seven hours by yourself all the time back and forth. from college to backhoe.
22:09
Right. Great comedy. Yeah. So.
2
Speaker 2
22:13
So I'll let I'll let the audience kind of stop laughing so much. Just
22:17
Yeah, let's let the audience catch their breath.
22:21
case it was getting a car wreck. Yeah. Yeah.
22:24
Clean that clearing out of your pants.
2
Speaker 2
22:29
They were jogging on the treadmill and accidentally slipped. Yeah.
22:32
They're super bowl over their keyboard, I'm sure.
Eric Readinger
22:38
Be real fucked up that V look up in Excel. I know. So here's, here's, here's the point. with y'all, you don't have to have insurance. That's a big selling point. Right? Or even if you don't know, if people don't know it,
1
Speaker 1
22:53
you don't have to have insurance to come to the dentist is what you mean. Yeah, it sounds like we don't have to have insurance. We have insurance to know
23:00
No, no, there aren't the business. No, no. Yeah, you have to have it if you want
1
Speaker 1
23:03
to. Yeah, if you want to get worked on, you don't have to have insurance.
Eric Readinger
23:07
So that's a big selling angle for you and your target audience in a way. Yeah, for sure. Because we're in this weird era were like, health insurance is sucks. Everybody has some weird kind of? Have you ever met anybody that's like, happy with my health? I know.
1
Speaker 1
23:23
Well, I mean, there's so much of it now is the gig economy where it's like, right, where we going to get a you know, health insurance they like they're they're having these, whatever you want call guilds, or, you know, unions form that you can hear. Everybody pulls all those up, but then you're still like, not really getting you know, it, but where does it go with it? No, insurance insurance is a scam. Yeah, for sure. Basically Ponzi scheme?
2
Speaker 2
23:48
Well, like my state farm, I'm getting rid of it. Because it's like, it went up. For the reason that had nothing to do with me.
1
Speaker 1
23:56
I remember, it's the in the gig economy. A lot of people don't have insurance, you know, but they still need to get their teeth worked on. And when it good because like, yeah, so she's, she's able to take your time, she's not a turn and burn dentist, where it's like, we gotta get these people in and out. And then you know,
Eric Readinger
24:15
so you will have to figure out that that model to figure out, you know, what, for sure, what's the sweet spot for minutes per person, and
1
Speaker 1
24:22
she alone gets faster, you know, and doing what she's doing. Right? You know, it's the way we have it set up now is not common, like, you can't find a lot of places that don't need a lot of places just take insurance or whatever. So,
Eric Readinger
24:37
so point being that's a very lucrative, competitive, competitive advantage, right? It's a good sales angle, right? So you always look at that, as far as what the what can we? What can we make herself different in this Facebook ad? And you can look up a demographic now you can't target people on Facebook, by, you know, whether they have insurance or Yeah, the data is not that good. But you
1
Speaker 1
25:02
can triangulate, yeah, you can, you can go by job. So let's figure it out. Stuff that, you know, you would put yourself in that position again, until he, okay, what kind of person doesn't have insurance? business owner? Yeah,
Eric Readinger
25:14
sorry about that. Yeah, business owners, a lot of business owners really don't have their shit together, myself included in a lot of ways. As far as like their personal
1
Speaker 1
25:23
Well, I mean, there's just a lot of small, small businesses where it's like, if you have fewer than three, you know, three or fewer, like, you're not getting a group insurance policy. So
Eric Readinger
25:32
you can target that on Facebook and LinkedIn.
Eric Readinger
25:37
Right. Now, it's a different, it's a different audience. And it's three times more expensive on LinkedIn. And here's why we've talked about it two episodes ago. The informations more relevant, reliable, the data is that's how you organize data by it's you have to always look at it. Its relevancy. Its reliability. Yeah. And so how it's much more valuable. Yeah,
1
Speaker 1
26:00
that's one is your the wall you're throwing your shut up against isn't as big.
Eric Readinger
26:05
However, I will say that if you are a local business, I probably wouldn't go on LinkedIn, because that's those are important pieces of that kind of that strategy, but the way their content is fed, and the end the what I just see on a dumb guy level when I'm going on mine is its enterprise level of businesses, usually advertising,
1
Speaker 1
26:29
right? It's business stuff for businesses. Yeah,
Eric Readinger
26:33
it's a lot of software. Now, I could be targeted that stuff for a certain reason, but I think that's how most people's feeds are. Yeah,
1
Speaker 1
26:41
I think it's that's kind of the way they go with it. You know, I ever see any other hands so
Eric Readinger
26:46
but what I would do on Pinterest, maybe to for y'all, that's another social media add different audience. 80% are women and Europe? It's the flip. It's 80% are men I think, Europe so we are tight black jeans.
27:04
80% of men on Pinterest,
27:06
or Wait, wait. Yeah, European men. Yeah.
27:09
So weird, man.
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Speaker 2
27:10
Someone find that stat and prove me wrong, because someone feels wrong. Yeah.
Eric Readinger
27:16
But how about this in America? Because that's all we really care about. 80% are men. And so or maybe 80% of women and Pinterest. And women have a huge purchase power for the household too. Yeah. So you have to figure out how to get that target audience of I need to talk about dental maybe because you can't really go by Democrat it's more of lifestyle car. Yeah. So how do you do it? So crochet brand awareness, people just brand awareness in general? Yeah. Hey, just having the impressions of that a few times just in the geo target area. Right so
2
Speaker 2
27:54
Cara Woods a neighborhood North Tampa, and it's only probably what five mile radius? Five Mile diameter? Yeah,
1
Speaker 1
28:01
tops. And so I'm really know how those breakdown anyways, the neighborhoods are kind of just whatever. Yeah,
Eric Readinger
28:07
just do a radius. If you're a local business like this. You know, you do you kind of figure out your hairstylist. It's usually like everybody's within seven miles, I think. Yeah. And then I most every mile after that is when you move every mile after that you lose 10%.
1
Speaker 1
28:24
I can imagine dentists having a bigger radius if you find a good one.
Eric Readinger
28:28
But I don't know people keep an eye because it's reluctant going and get your hair done. It's fun. Yeah,
28:35
because it does give you a reason not to go
28:37
right. Like I haven't been in a while. I you been before I have.
28:43
I'm telling you really clean to the new. But you Yeah, but
2
Speaker 2
28:47
you're you're aware of it. I probably need to Yeah, yeah,
1
Speaker 1
28:51
I don't I literally just rely on my wife to tell me when it's time.
28:55
Well, yeah, that's what yeah, that's half the battle.
29:00
But you I've seen you floss in here. Yeah.
1
Speaker 1
29:02
But you gotta flops people. It's gross. I forget to this shit in there.
Eric Readinger
29:06
So anyway, you try to go by every platform and figure out if it if it's right, maybe Pinterest isn't right right now, but maybe it is in respective just brand awareness. Get it out there. Because you it's not we call it touch points. How many touch points and to buy a car? How many you think it is 18?
29:26
john paul, how many total offline online?
Eric Readinger
29:30
That depends. Know what I'm talking about my dad? No average, like 100 average american. Dennis, for the number is 2419 or digital. And that's what I was thinking about. So they call that including?
Eric Readinger
29:49
Including when they geo fence you on their lot when you think you're sneaky and you're researching something with the sales guy. Yeah. What do you mean the geo fence you? So the geo fence what you're saying searching right there? Oh, so first results are going to be what they want to be. Yeah.
2
Speaker 2
30:05
Glad, slick. Right. Yeah. And then interesting. Yeah.
1
Speaker 1
30:09
It is cool. Technology.
Eric Readinger
30:13
Well, I mean, we've done it for music fast, where we geo fenced
Eric Readinger
30:19
the park and downtown that the event was going on? Yeah,
Eric Readinger
30:24
in that respect, so that people would want them to push out how fun that how much fun they're having for the following year. Yeah, you know? Yeah,
1
Speaker 1
30:33
I mean, finding the right social network is is big, cuz like for us LinkedIn is probably a good way to go. Like,
Eric Readinger
30:43
a lot of garbage. We get on there. But
30:45
yeah, but I mean, it's so easy to do better than what they're doing.
2
Speaker 2
30:48
right but so Instagrams and other one that a lot of people focus on now and
1
Speaker 1
30:52
it's you know, know how I feel about Instagram. So
Eric Readinger
30:57
for for ads are good if it's alive style thing. Yeah, Pinterest, right. If it's female oriented, more lifestyle. Pinterest is awesome and very underrated. Instagram is great, too. We're hitting that tumor.
1
Speaker 1
31:12
Wow, that's good. Feeling good, too. So let me turn the volume down. You knew it.
31:16
I was I just felt it
31:18
though.
2
Speaker 2
31:20
I saw both going on behind you that Okay, that's good idea. smoke signal. Yeah, either that or we got a new pope.
1
Speaker 1
31:27
Get a pigeon for here. Ooh, carrier pigeon. let it fly around. That john Paul's been cool.
31:35
nobody watches this long puppies.
31:39
joke's on you.
Eric Readinger
31:41
So when it comes when you break down SEO, and when you break when you really you got to break down SEO and ads and to afford right in the road. Right? They don't have to be separate. A lot of people will want to talk to you about one or the other. I think you got to use them together forever. Makes sense. Yeah, you're a new product. You're in new business. You might have to go more ads, because SEO is going to take four to six months until you see results.
1
Speaker 1
32:05
Right. Plus SEO and itself improves the performance of your ads. Right. Right. And yeah,
Eric Readinger
32:10
so they both they both help each other. Yeah, exactly. Thanks. Top integrated marketing. Yes. We don't want to you know, we want an integrated world, right? I do.
1
Speaker 1
32:21
Yes. Me Give me the chip.
32:27
corollary but yeah, that works. Do you went the I went to the future? You went to the
32:31
past? Yeah. Yeah.
32:32
Okay. Because we don't know the future.
32:35
I do. See in the future. All right.
32:38
I got it right. I mean, I'm doing the two minute clock in my head. Oh, that's pretty good.
32:45
Just be doing stand up 10 years.
32:50
He's gonna write a second joke.
32:53
Spanish food truck
32:57
sweat equity project. scope. empanada.
